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The system is now operational at Samyang's flagship Miryang plant, delivering clean and cost-effective electricity and supporting carbon neutrality goals
SINGAPORE and SEOUL, South Korea, June 24, 2025 /PRNewswire/ -- Samyang Foods Co., Ltd. ("Samyang Foods"), Korea's first instant noodle producer and one of the fastest-growing global food brands, has partnered with Peak Energy, one of the leading renewable developers in the country, to install and operate a rooftop solar power system at its Miryang production complex in South Gyeongsang Province.
Under the long-term agreement, Peak Energy installed more than 1,100 PV modules across the original plant and the newly completed second facility. The system is now generating over 986 MWh of clean electricity annually, covering approximately 7% of the site's total power demand and avoiding an estimated 453 tonnes of COâ‚‚ emissions per year.
Samyang Foods will purchase solar electricity from Peak Energy, achieving long-term cost savings while furthering its carbon reduction strategy.
The successful completion of this project aligns with Korea's 11th Basic Plan for Long-Term Electricity Supply and Demand, which targets 21.7% renewable energy in the national mix by 2030. It demonstrates how onsite renewable projects can simultaneously reduce operating costs and carbon footprints for industrial players.
Samyang's Miryang complex – now comprising two plants after the new facility's completion in June 2025 – is a central hub for global exports. The solar project marks a major step in Samyang's roadmap to reach net-zero emissions by 2050.
"We are proud to partner with Samyang Foods on this landmark rooftop solar installation," said Gavin Adda, CEO at Peak Energy. "It showcases how industrial leaders can adopt cost-effective sustainability solutions and once again highlights Peak's unrivalled ability to deliver reliable clean energy for corporates across Asia."
"The new plant is our most advanced facility—leading in equipment, workforce, and environmental efficiency. It goes beyond a smart factory to represent a next-generation production model aligned with global standards and long-term sustainability", said Jungsoo Kim, Vice Chairperson of Samyang Foods. "We've also reduced the carbon footprint of each Buldak Ramen pack to around 0.3kg of CO₂. Through the reduction of active emissions, we're making tangible progress toward carbon neutrality and a healthier planet."
About Peak Energy
Headquartered in Singapore, Peak Energy is an Independent Power Producer that develops, owns, and operates renewable energy assets across Asia. By implementing a wide range of renewables business models, including utility-scale project projects, off-site PPAs, onsite PPAs, and energy storage applications, Peak Energy empowers businesses across Asia with clean, affordable, and reliable energy solutions. Peak owns almost 300 MW of operating projects across the Asia Pacific region. For more information, please visit https://www.peakenergy.asia. Peak Energy is wholly owned by Stonepeak, a leading alternative investment firm specializing in infrastructure and real assets with approximately USD 73 billion of assets under management.
About Samyang Foods
Founded in 1961 as Korea's first instant ramen producer, Samyang Foods has grown into a global food company with a diverse portfolio of noodles, snacks, and specialty food products. The company continues to expand its production capacity and international reach, with exports accounting for approximately 77% of total sales in 2024. As part of its commitment to sustainability, Samyang Foods is actively pursuing net-zero emissions by 2050.
Contacts
Peak Energy
Singapore Media enquiries:
media@peakenergy.asia
Korea Media enquiries:
Ryan.shin@peakenergy.asia
Samyang Foods
KwangJe Choi
ckj1130@roundsquare.ai
The system is now operational at Samyang's flagship Miryang plant, delivering clean and cost-effective electricity and supporting carbon neutrality goals
SINGAPORE and SEOUL, South Korea, June 24, 2025 /PRNewswire/ -- Samyang Foods Co., Ltd. ("Samyang Foods"), Korea's first instant noodle producer and one of the fastest-growing global food brands, has partnered with Peak Energy, one of the leading renewable developers in the country, to install and operate a rooftop solar power system at its Miryang production complex in South Gyeongsang Province.
Under the long-term agreement, Peak Energy installed more than 1,100 PV modules across the original plant and the newly completed second facility. The system is now generating over 986 MWh of clean electricity annually, covering approximately 7% of the site's total power demand and avoiding an estimated 453 tonnes of COâ‚‚ emissions per year.
Samyang Foods will purchase solar electricity from Peak Energy, achieving long-term cost savings while furthering its carbon reduction strategy.
The successful completion of this project aligns with Korea's 11th Basic Plan for Long-Term Electricity Supply and Demand, which targets 21.7% renewable energy in the national mix by 2030. It demonstrates how onsite renewable projects can simultaneously reduce operating costs and carbon footprints for industrial players.
Samyang's Miryang complex – now comprising two plants after the new facility's completion in June 2025 – is a central hub for global exports. The solar project marks a major step in Samyang's roadmap to reach net-zero emissions by 2050.
"We are proud to partner with Samyang Foods on this landmark rooftop solar installation," said Gavin Adda, CEO at Peak Energy. "It showcases how industrial leaders can adopt cost-effective sustainability solutions and once again highlights Peak's unrivalled ability to deliver reliable clean energy for corporates across Asia."
"The new plant is our most advanced facility—leading in equipment, workforce, and environmental efficiency. It goes beyond a smart factory to represent a next-generation production model aligned with global standards and long-term sustainability", said Jungsoo Kim, Vice Chairperson of Samyang Foods. "We've also reduced the carbon footprint of each Buldak Ramen pack to around 0.3kg of CO₂. Through the reduction of active emissions, we're making tangible progress toward carbon neutrality and a healthier planet."
About Peak Energy
Headquartered in Singapore, Peak Energy is an Independent Power Producer that develops, owns, and operates renewable energy assets across Asia. By implementing a wide range of renewables business models, including utility-scale project projects, off-site PPAs, onsite PPAs, and energy storage applications, Peak Energy empowers businesses across Asia with clean, affordable, and reliable energy solutions. Peak owns almost 300 MW of operating projects across the Asia Pacific region. For more information, please visit https://www.peakenergy.asia. Peak Energy is wholly owned by Stonepeak, a leading alternative investment firm specializing in infrastructure and real assets with approximately USD 73 billion of assets under management.
About Samyang Foods
Founded in 1961 as Korea's first instant ramen producer, Samyang Foods has grown into a global food company with a diverse portfolio of noodles, snacks, and specialty food products. The company continues to expand its production capacity and international reach, with exports accounting for approximately 77% of total sales in 2024. As part of its commitment to sustainability, Samyang Foods is actively pursuing net-zero emissions by 2050.
Contacts
Peak Energy
Singapore Media enquiries:
media@peakenergy.asia
Korea Media enquiries:
Ryan.shin@peakenergy.asia
Samyang Foods
KwangJe Choi
ckj1130@roundsquare.ai
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Samyang Foods and Peak Energy Complete Rooftop Solar Project at Korea's Most Advanced Instant Noodle Facility
Samyang Foods and Peak Energy Complete Rooftop Solar Project at Korea's Most Advanced Instant Noodle Facility
Exclusive Global Full-Chain Operations Secured—Turning Influence into a Capital-Grade Asset
With 360 Million Followers, Annual Live-Commerce Sales Could Reach $4 Billion
HONG KONG, Jan. 12, 2026 /PRNewswire/ -- Khaby Lame, widely regarded as the world's defining TikTok creator, built his name on a universal language: silence. No captions needed, no cultural footnotes required—just clarity, humor, and that unmistakable gesture that says this is the simple way.
Now, that global influence is being elevated into something more permanent. Rich Sparkle Holdings (ANPA.US), a U.S.-listed company, announced today that it has completed the acquisition of Step Distinctive Limited, a core company associated with Khaby Lame. The move signals a shift from one-off brand deals to a structured, exclusive, full-chain, platform-style commercialization system—designed not merely to monetize attention, but to industrialize it.
A Once-in-a-Generation Traffic Gateway
360 million followers, one borderless content engine
Khaby Lame's rise is unusual not because it's fast, but because it travels. His content—minimal, wordless, instantly readable—does what most internet fame cannot: scale across languages and cultures without translation.
Today, his global following totals 360 million across platforms, making him one of the rare creators who can drive attention in multiple major regions at once. Industry observers describe him as a "global-tier traffic entrance"—a scarce asset in the age of content commerce.
Not Just a Partner—A Controlling Shareholder
When traffic aligns with ownership, the incentives lock in
What's drawing heightened market attention isn't only the acquisition—it's Khaby Lame's positioning inside the company structure. According to disclosed information, Khaby Lame will become a controlling shareholder, upgrading his value from "influence" to a core equity-level asset.
Analysts see this as a powerful alignment mechanism: short-term monetization and long-term brand building begin to move on the same curve—reducing volatility, increasing commitment, and expanding strategic imagination.
From "Viral Moments" to "System Conversion"
Why the $4B annual sales outlook is a model, not a slogan
The cooperation's headline expectation is bold: Khaby Lame's fan-based commercialization could generate more than $4 billion in annual sales.
Market participants note that this forecast is not simply a function of follower count. It rests on a closed-loop conversion architecture:
- Top-tier global exposure that creates massive conversion potential
- Exclusive full-chain execution, spanning content planning, paid growth, storefront operations, product selection and pricing, cross-border supply chain, fulfillment, and after-sales
- AI Digital Twin integration, enabling content output to scale beyond human scheduling and time zones
In other words, the $4 billion figure is framed as the output of a four-part engine—traffic + operations + fulfillment + technology—rather than a single breakout campaign.
Exclusive Full-Chain Control
Platform-style operations, not traditional MCN collaboration
Under the agreement, Khaby Lame's global commercialization will be executed through a single operating system. During the 36-month cooperation period, Anhui Xiaoheiyang Network Technology Co., Ltd. (a China-based livestream and content-commerce operator) will hold exclusive global full-chain operating rights.
The scope spans:
- Livestream and short-video commerce planning and programming cadence
- End-to-end TikTok Shop operations and conversion optimization
- Cross-border supply chain coordination, QC, fulfillment delivery, and after-sales
- Brand endorsements, ad productions, and visual content coordination
- Commercial development of an AI Digital Twin (Digital Twin)
Industry sources suggest this structure resembles a platform battle plan more than an influencer network arrangement—built for standardization, replication, and scale across overseas markets.
AI Digital Twin Authorized
Commerce content becomes a replicable production force
The agreement discloses that Khaby Lame has authorized the use of his Face ID, Voice ID, and behavioral models for AI Digital Twin development. Within a compliant framework, this enables multilingual, multi-version content production and opens the door to cross-time-zone, long-duration virtual livestream commerce.
Investors are watching two incremental upsides:
Three Core Markets, One Coordinated Push
U.S., Middle East, and Southeast Asia
The cooperation will prioritize three strategic regions: the United States, the Middle East, and Southeast Asia. The plan includes a region-specific pricing structure and independent profit accounting, intended to match different consumer purchasing power, logistics costs, and compliance requirements—while improving efficiency and transparency in cross-border execution.
The Ceiling Isn't Just GMV
A path toward premium brands and co-branded IP
Beyond transaction-based commerce, the strategy points toward higher-margin, longer-cycle brand business. International brand advertising shoots and visual collaborations are expected to be centrally coordinated, alongside plans for co-branded IP product lines spanning beauty, fragrance, and apparel.
Analysts interpret this as a clear upgrade in ambition: not simply to expand GMV, but to convert Khaby Lame's global influence into priced, accumulated brand equity.
Industry Watch: Compliance and Delivery Define the Real Limit
As the model scales globally, industry experts emphasize that the final ceiling will be determined by local compliance (data authorization, ad disclosure, consumer protection), cross-border fulfillment and after-sales experience, and AI content risk controls and brand safety.
With region-level independent accounting gradually going live, future operating metrics and financial guidance disclosed by Rich Sparkle Holdings are expected to become key reference points for assessing whether this "system" can truly be replicated at scale.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Rich Sparkle Holdings Closes Acquisition of TikTok Icon Khaby Lame's Core Company
