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OMG Agency OMD Is Named Media Network of the Year; PHD Takes Third Place
Group revealed collaborations with networks, platforms, and retail partners that will unlock the power of live content, conversations, and commerce to drive brand growth
NEW YORK, June 24, 2025 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) wrapped the 2025 Cannes Lions International Festival of Creativity as the most honored media holding company, topping the leaderboard among its peers with a total of 83 Lions, including 15 golds and two Grand Prixes.
Two OMG agencies - OMD and PHD - took the #1 and #3 slots on the scoreboard for the coveted Media Network of the Year honors, marking the fourth time since 2021 that an OMG agency has been named Media Network of the Year; while OMG also dominated the daily headlines coming out of the annual international event with its daily news series revealing first-mover partnerships that will advance outcomes across live media channels.
OMD Wins Media Network of the Year
For the third time since 2022, OMD was named Media Network of the Year, winning more Media Lions and earning a place on more shortlists than any other agency. Sister agency and 2020-2021 Media Network of the Year PHD claimed the #3 slot.
"Winning Media Network of the Year is always an honor – but even more so in a marketplace where media excellence also means data, CRM, content, creator, experience and commerce excellence," said OMD CEO George Manas. "This recognition tells our clients and our people that OMD is living up to the promise of We Create What's Next by reimaging and redefining the role of media as force for business growth."
Preferred Partnerships Unlock the Power of Live
Beyond seeing its agencies collect awards, OMG collected daily headlines during the 2025 Cannes festival. Over the course of a four-day news series, OMG revealed eight first-mover partnerships with leading networks, platforms and retailers enabling solution that will help Omnicom clients unlock the power of live content, conversations and commerce to drive brand growth, including: programmatic bidding on high attention moments during live sports on Disney and Sky Sports;accessing Walmart audiences to connect influencers to customer purchases on Walmart's commerce and livestream platforms; leveraging Amazon Live and Thursday Night Football signals in Amazon Marketing Cloud to reveal path-to-purchase and lifetime customer value; solutions with Meta that enhance influencer discovery and boost the power of a creator's live content; partnering with X to enable brands to tap into trending topics in real time; a first-mover capability with PayPal that enables inventory curation based on PayPal transactions; and a collaboration with Google that will allow brands to activate all-live strategies across YouTube livestreams.
High-Performance Culture Powers Success
Summing up the takeaway from OMG's week of award recognition and announcements, CEO Florian Adamski said, "OMG's success at Cannes or any of the leading international award shows, as well as our performance on industry indexes like the Effie Index and the Forrester Wave, is the result of a singular focus on meeting an agency's core responsibility to clients: creating the best possible consumer response. We've built a high-performance culture where creativity fuels innovation - and Cannes 2025 was a fantastic showcase for how that dynamic creates leading business outcomes for our clients. That's what matters - everything else is just noise."
About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.
OMG Agency OMD Is Named Media Network of the Year; PHD Takes Third Place
Group revealed collaborations with networks, platforms, and retail partners that will unlock the power of live content, conversations, and commerce to drive brand growth
NEW YORK, June 24, 2025 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) wrapped the 2025 Cannes Lions International Festival of Creativity as the most honored media holding company, topping the leaderboard among its peers with a total of 83 Lions, including 15 golds and two Grand Prixes.
Two OMG agencies - OMD and PHD - took the #1 and #3 slots on the scoreboard for the coveted Media Network of the Year honors, marking the fourth time since 2021 that an OMG agency has been named Media Network of the Year; while OMG also dominated the daily headlines coming out of the annual international event with its daily news series revealing first-mover partnerships that will advance outcomes across live media channels.
OMD Wins Media Network of the Year
For the third time since 2022, OMD was named Media Network of the Year, winning more Media Lions and earning a place on more shortlists than any other agency. Sister agency and 2020-2021 Media Network of the Year PHD claimed the #3 slot.
"Winning Media Network of the Year is always an honor – but even more so in a marketplace where media excellence also means data, CRM, content, creator, experience and commerce excellence," said OMD CEO George Manas. "This recognition tells our clients and our people that OMD is living up to the promise of We Create What's Next by reimaging and redefining the role of media as force for business growth."
Preferred Partnerships Unlock the Power of Live
Beyond seeing its agencies collect awards, OMG collected daily headlines during the 2025 Cannes festival. Over the course of a four-day news series, OMG revealed eight first-mover partnerships with leading networks, platforms and retailers enabling solution that will help Omnicom clients unlock the power of live content, conversations and commerce to drive brand growth, including: programmatic bidding on high attention moments during live sports on Disney and Sky Sports;accessing Walmart audiences to connect influencers to customer purchases on Walmart's commerce and livestream platforms; leveraging Amazon Live and Thursday Night Football signals in Amazon Marketing Cloud to reveal path-to-purchase and lifetime customer value; solutions with Meta that enhance influencer discovery and boost the power of a creator's live content; partnering with X to enable brands to tap into trending topics in real time; a first-mover capability with PayPal that enables inventory curation based on PayPal transactions; and a collaboration with Google that will allow brands to activate all-live strategies across YouTube livestreams.
High-Performance Culture Powers Success
Summing up the takeaway from OMG's week of award recognition and announcements, CEO Florian Adamski said, "OMG's success at Cannes or any of the leading international award shows, as well as our performance on industry indexes like the Effie Index and the Forrester Wave, is the result of a singular focus on meeting an agency's core responsibility to clients: creating the best possible consumer response. We've built a high-performance culture where creativity fuels innovation - and Cannes 2025 was a fantastic showcase for how that dynamic creates leading business outcomes for our clients. That's what matters - everything else is just noise."
About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.
CONTACT:
Isabelle Gauvry
isabelle.gauvry@omnicommediagroup.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
OMNICOM MEDIA GROUP WRAPS CANNES AS THE MOST AWARDED AND INNOVATIVE MEDIA HOLD CO WITH 83 LIONS AND EIGHT GAME-CHANGING PARTNERSHIPS
SHANGHAI, June 14, 2026 /PRNewswire/ -- The Gala Night of the 28th Shanghai International Film Festival (SIFF) was held in Shanghai today, bringing together filmmakers, industry professionals and audiences from around the world in celebration of cinema.
Running through June 20, this year's festival will present more than 420 films across over 1,600 screenings in Shanghai and cities throughout the Yangtze River Delta. As one of only 17 film festivals worldwide to hold official A-list classification from FIAPF, SIFF continues to serve as a major platform for international cinematic exchange.
The winners of the Golden Goblet Awards will be announced at the Golden Goblet Awards Ceremony of the 28th Shanghai International Film Festival on June 20.
A Night of Cinema Along the Huangpu River
The Gala Night transformed Shanghai into a vibrant stage for global cinema, welcoming filmmakers, actors and industry professionals from around the world. Golden Goblet Awards jurors, nominated filmmakers and representatives of major Chinese and international productions gathered on the red carpet, showcasing the festival's growing international profile and influence.
One of the evening's most significant moments was the presentation of the festival's honorary awards. Renowned actress and cultural ambassador Lisa Lu received the Lifetime Achievement Award, while acclaimed Chinese director Zhang Yimou was honored with the Outstanding Contribution to Chinese Cinema Award, recognizing their exceptional achievements and enduring contributions to the development of cinema.
The celebration once again highlighted Shanghai's unique role as a city where cinema, culture and international exchange converge.
Opening Film Afterpiece Makes World Premiere
This year's opening film, Afterpiece, made its world premiere as one of the festival's most anticipated events. Directed by Keane T.K. Wong and produced by Derek Yee, the film stars Stephen Fung, Chrissie Chau, Myolie Wu and Angela Yuen. The story follows a once-celebrated theatre director seeking creative redemption while navigating the increasingly blurred boundaries between performance and reality.
Developed under a Hong Kong film mentorship initiative pairing established filmmakers with emerging directors, Afterpiece reflects the continued transmission of creative talent across generations in Hong Kong cinema.
Members of the cast and creative team attended the Gala Night and participated in audience activities following the premiere screening.
International Jury Reflects Global Vision
Members of the Golden Goblet Awards jury met with the media in Shanghai ahead of this year's festival activities, representing filmmakers and industry professionals from around the world.
The seven-member Main Competition jury is chaired by acclaimed actor Tony Leung Chiu-wai and includes Chinese director Guan Hu, actress Xin Zhilei, Tunisian producer Dora Bouchoucha, Kyrgyz director Aktan Arym Kubat, Georgian filmmaker Déa Kulumbegashvili and Mexican director Fernanda Valadez.
"It is a great honor to serve as jury president of the 28th Shanghai International Film Festival. Cinema is the art of dreaming, and Shanghai is the very vessel on which the Chinese film dream set sail. I hold a few more tickets for this voyage—would you like to join me?" said Tony Leung Chiu-wai.
The jury's diverse composition reflects SIFF's longstanding commitment to fostering dialogue among filmmakers from different cultures and creative traditions.
A Truly Global Stage for Cinema
This year, SIFF received approximately 4,100 submissions from 125 countries and regions, setting a new record in the festival's history. Among nearly 3,000 eligible entries, 82 percent are world or international premieres, underscoring the festival's growing global influence and appeal.
Audience enthusiasm remained strong, with online ticket sales launching on June 5 and 250,000 tickets sold within the first 15 minutes.
Beyond screenings, SIFF continues to promote international collaboration through initiatives including SIFF PROJECT, the International Film & TV Market, industry forums and masterclasses. The Belt and Road Film Festival Alliance, initiated by SIFF, now includes 57 member institutions from 50 countries, further strengthening cooperation among film communities worldwide.
Chen Guo, Managing Director of Shanghai International Film & TV Events Center, said: "Our goal is to use the festival platform to help films transcend geographic, linguistic and cultural boundaries, encouraging deeper cultural dialogue and creative exchange among filmmakers and audiences from different parts of the world."
The International Film & TV Market will be held during the festival period, bringing together exhibitors, industry organizations and professionals from around the world to explore new opportunities in content creation, technological innovation and international cooperation.
For more information and the full festival schedule, please visit the official SIFF website at https://www.siff.com/english/
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Gala Night of the 28th Shanghai International Film Festival Held in Shanghai
