Water sports like paddle boarding and sailing have become increasingly popular across China as people are looking for ways to have fun and stay cool in hot summer days.
From Friday to Sunday, the 7th Nanxun Ancient Town Paddle Board Open was held in east China's Zhejiang Province, attracting more than 400 contestants from more than 10 countries and regions.
During the competition, the participants navigated a variety of watercraft, including paddle boards, folding boats, packrafts, and water bikes.
According to the Sport Bureau of Zhejiang Province, nearly 20 water sports events are held every week across the province this summer, and more than 200 water sports activities will be held throughout the season.
"Zhejiang has a well-developed water sports industry. Fuyang District and Chun'an County [of Hangzhou] account for more than 60 percent of the country's canoeing and rowing market," said Jiang Jiancheng, director of the bureau’s Department of Policies and Regulations. In Yuxi City of southwest China's Yunnan Province, sailboats have made wave on the Fuxian Lake.
Fuxian Lake is an inland lake on the plateau, whose open waters provide ample space for water sports such as sailing, kayaking and diving. "The southwest wind prevail here all year round, with about 300 days of wind annually. It is very suitable for sailing. Sailing trips and experiences have become a very stable industry in Fuxian Lake," said Deng Xinqiang, manager of the Fuxian Lake sailing base.
In Chengdu City of southwest China's Sichuan Province, a water park has been bustling with tourists of all ages since the beginning of summer.
"I like the non-powered hydrofoil board and the diving platform here the most. They make me feel like flying on a sword," said Huang Yun, a tourist.
According to a report on outdoor sports released by the General Administration of Sport, China has over one million surfing and paddle boarding consumers, generating a market of more than one billion yuan (about 139.29 million U.S. dollars).

Water sports make big splash across China