The opening forum of the 30th Shanghai TV Festival was held on Monday, bringing together prominent industry figures to delve into the industry's critical challenges.
As a major event of this year's Shanghai TV Festival, the forum reflected on the three-decade journey of the festival, which has closely mirrored the development of Chinese television. Attendees recognized that significant transformations have been reshaping the global audio-visual landscape, bringing both challenges and opportunities.
The Shanghai TV Festival, established in 1986, has provided chances for television industry production showcases, international exchanges, as well as trade and cooperation in the world's television market.
The festival is one of the largest TV festivals in East Asia, and also the home of the prestigious Magnolia Awards, one of the highest industry honors in China.
Shanghai TV Festival opening forum delves into industry challenges
