Align Probiotic and Alison Sweeney Transform Classic NYC Streetscapes Into Unmissable Messages About Gut Health

NEW YORK--(BUSINESS WIRE)--Jun 25, 2025--

Occasional bloating, gas, and abdominal discomfort are all signs that your gut needs attention. Yet, too often, we ignore the signs our bodies send us. Today, Align Probiotic — the #1 doctor and gastroenterologist recommended probiotic brand ‡ — is teaming up with award-winning actress and health advocate Alison Sweeney to make gut health impossible to overlook by creatively altering everyday New York City sights into powerful reminders to listen to your body.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250625672062/en/

This unique activation will take place at the Oculus Plaza, where Align Probiotic will transform common NYC street elements into bold, attention-grabbing displays about digestive health. Visitors will encounter classic city fixtures strikingly reimagined as signs that it’s time to pay more attention to your gut health: a street sign named "Bloating Ave," a park bench and a newspaper box vandalized with graffiti messages like "Gas" and "Bloating." The immersive installation will also feature local taxi cabs and a souvenir pop-up shop filled with items cleverly designed with messages your gut has been trying to tell you. This can’t-miss experience serves as a powerful reminder that gut health deserves just as much attention as the signs we see every day. Alison Sweeney will be present at the Oculus Plaza to engage with the public, share her own experiences, and encourage everyone to tune into their gut health.

“Like most people, I’m constantly juggling family and work obligations, often tuning out the little signs my body occasionally gives me,” said Alison Sweeney. “Together with Align Probiotic, our goal is to ensure people don't dismiss occasional feelings of bloating or discomfort but instead learn to listen to and trust their gut.”

Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance and relieve occasional bloating and gas.* With this campaign, Align wants to emphasize the importance of taking care of one’s gut and encourage consumers to listen to the subtle signals their bodies send every day.

“Occasional digestive issues can hold us back and make us feel uncomfortable. And with busy lifestyles, it’s easy to overlook the signs our body is giving us, but there is a point when we realize we might be ignoring an important issue,” said Ryan Parker, Brand Director, Align Probiotic. “That’s why we’re here – to help reframe the signs of digestive issues as your inner voice to be trusted. We want to help people see the signs, listen to their body, and take action. If you’re experiencing and frustrated by occasional bloating and gas, this is your gut giving you a message. It's a sign that it's time to try Align."

Iconic signs are everywhere, not just in your gut! Align Probiotic is extending the message nationwide by hosting a sweepstakes for a chance to win a trip for two to visit an iconic American ‘sign’ (Hollywood, Welcome to Las Vegas, or Radio City). To enter, consumers can follow, like and tag a friend in the campaign post on Align Probiotic’s Instagram page @AlignProbiotic. The sweepstakes encourages everyone to tune into their gut health, ensuring that this critical wellness priority receives the attention it deserves.

To learn more about Align Probiotic, please visit www.alignprobiotic.com.

ABOUT ALIGN PROBIOTIC

Align Probiotic has a variety of daily probiotic supplements for everyone in the family to help support a healthy digestive system.*

The digestive benefits in our Align 24/7 Digestive Support *§ capsules come from a unique strain of bacteria only found in Align. In the 1990s, a group of gastroenterologists and microbiologists began researching probiotic strains, and they discovered Bifidobacterium 35624™ – which helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research.

Along with Align 24/7 Digestive Support *§, some of our other most popular products are: Bloating Relief + Food Digestion, which has a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women’s Dual Action, which has probiotics to help support vaginal health and a botanical to help support monthly mood balance*; and DualBiotic gummies which has a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut*

Even medical experts prefer Align, as it is recommended over 2 times more often than any other probiotic brand by gastroenterologists. ‡

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

‡Among doctors and gastroenterologists who recommended a brand of probiotic in a ProVoice 2024 survey.

ALIGN PROBIOTIC AND ALISON SWEENEY TRANSFORM CLASSIC NYC STREETSCAPES INTO UNMISSABLE MESSAGES ABOUT GUT HEALTH

ALIGN PROBIOTIC AND ALISON SWEENEY TRANSFORM CLASSIC NYC STREETSCAPES INTO UNMISSABLE MESSAGES ABOUT GUT HEALTH

ALIGN PROBIOTIC AND ALISON SWEENEY TRANSFORM CLASSIC NYC STREETSCAPES INTO UNMISSABLE MESSAGES ABOUT GUT HEALTH

CRANS-MONTANA, Switzerland (AP) — Dozens of people are presumed dead and about 100 injured, most of them seriously, following a fire at a Swiss Alps bar during a New Year’s celebration, police said Thursday.

“Several tens of people” were killed at the bar, Le Constellation, Valais Canton police commander Frédéric Gisler said.

Work is underway to identify the victims and inform their families but “that will take time and for the time being it is premature to give you a more precise figure," Gisler said.

Beatrice Pilloud, attorney general of the Valais Canton, said it was too early to determine the cause of the fire. Experts have not yet been able to go inside the wreckage.

“At no moment is there a question of any kind of attack,” Pilloud said.

Officials called the blaze an “embrasement généralisé,” a firefighting term describing how a blaze can trigger the release of combustible gases that can then ignite violently and cause what English-speaking firefighters would call a flashover or a backdraft.

“This evening should have been a moment of celebration and coming together, but it turned into a nightmare,” said Mathias Rénard, head of the regional government.

The injured were so numerous that the intensive care unit and operating theater at the regional hospital quickly hit full capacity, Rénard said.

Helicopters and ambulances rushed to the scene to assist victims, including some from different countries, officials said.

“We are devastated,” Frédéric Gisler, commander of the Valais Cantonal police, said during a news conference.

The injured were so numerous that the intensive care unit and operating theater at the regional hospital quickly hit full capacity, according to regional councilor Mathias Rénard.

The municipality had banned New Year’s Eve fireworks due to lack of rainfall in the past month, according to its website.

In a region busy with tourists skiing on the slopes, the authorities have called on the local population to show caution in the coming days to avoid any accidents that could require medical resources that are already overwhelmed.

The community is in the heart of the Swiss Alps, just 40 kilometers (25 miles) north of the Matterhorn, one of the most famous Alpine peaks, and 130 kilometers (81 miles) south of Zurich.

The highest point of Crans-Montana, with a population of 10,000 residents, sits at an elevation of nearly 3,000 meters (1.86 miles), according to the municipality’s website, which says officials are seeking to move away from a tourist culture and attract high-tech research and development.

The municipality was formed only nine years ago, on Jan. 1, 2017, when multiple towns merged. It extends over 590 hectares (2.3 square miles) from the Rhône Valley to the Plaine Morte glacier.

Crans-Montana is one of the top race venues on the World Cup circuit in Alpine skiing and will host the next world championships over two weeks in February 2027.

In four weeks’ time, the resort will host the best men’s and women’s downhill racers for their last events before going to the Milan Cortina Olympics, which open Feb. 6.

Crans-Montana also is a premium venue in international golf. The Crans-sur-Sierre club stages the European Masters each August on a picturesque course with stunning mountains views.

From left, Mathias Reynard, State Councillor and president of the Council of State of the Canton of Valais, Stephane Ganzer, State Councillor and head of the Department of Security, Institutions and Sport of the Canton of Valais, Frederic Gisler, Commander of the Valais Cantonal Police, Beatrice Pilloud, Attorney General of the Canton of Valais and Nicole Bonvin-Clivaz, Vice-President of the Municipal Council of Crans-Montana during a press conference in Lens, following a fire that broke out at the Le Constellation bar and lounge leaving people dead and injured, during New Year’s celebration, in Crans-Montana, Swiss Alps, Switzerland, Thursday, Jan. 1, 2026. (Alessandro della Valle/Keystone via AP)

A skier walks in the area where a fire broke out at the Le Constellation bar and lounge leaving people dead and injured, during New Year’s celebration, in Crans-Montana, Swiss Alps, Switzerland, Thursday, Jan. 1, 2026. (Alessandro della Valle/Keystone via AP)

A banner stating that fireworks are prohibited due to the risk of fire is pictured near the area where a fire broke out at the Le Constellation bar and lounge leaving people dead and injured, during New Year’s celebration, in Crans-Montana, Swiss Alps, Switzerland, Thursday, Jan. 1, 2026. (Alessandro della Valle/Keystone via AP)

Police officers inspect the area where a fire broke out at the Le Constellation bar and lounge leaving people dead and injured, during New Year’s celebration, in Crans-Montana, Swiss Alps, Switzerland, Thursday, Jan. 1, 2026. (Alessandro della Valle/Keystone via AP)

Police officers inspect the area where a fire broke out at the Le Constellation bar and lounge leaving people dead and injured, during New Year’s celebration, in Crans-Montana, Swiss Alps, Switzerland, Thursday, Jan. 1, 2026. (Alessandro della Valle/Keystone via AP)

Police officers inspect the area where a fire broke out at the Le Constellation bar and lounge leaving people dead and injured, during New Year’s celebration, in Crans-Montana, Swiss Alps, Switzerland, Thursday, Jan. 1, 2026. (Alessandro della Valle/Keystone via AP)

Police officers inspect the area where a fire broke out at the Le Constellation bar and lounge leaving people dead and injured, during New Year’s celebration, in Crans-Montana, Swiss Alps, Switzerland, Thursday, Jan. 1, 2026. (Alessandro della Valle/Keystone via AP)