For over 120 years, SCS Butter has been a trusted kitchen staple in Singapore, celebrated for its rich, creamy flavor and exceptional quality. To mark this milestone anniversary, SCS Butter unveils its latest campaign: "Create Your Dazzle."
Inspired by the iconic SCS Star, the campaign is a tribute to the brand's enduring mission—to spark creativity and help transform everyday moments and culinary delights into dazzling experiences. Whether it's baking, cooking, or simply spreading joy. SCS Butter invites everyone to embrace the magic.
SINGAPORE, June 30, 2025 /PRNewswire/ -- From pineapple tarts to butter cakes, SCS Butter has been a star in Singaporean kitchens for generations. Today, it stands as the No. 1 butter in Singapore*, a testament to 120  years of unwavering quality and taste. Since 1905, SCS Butter has been a beloved part of Singaporean culinary heritage, offering various butter products produced from grass-fed cow's milk. As it marks its 120th anniversary, the iconic brand celebrates with the campaign "Create Your Dazzle", inviting home cooks and food lovers to express their personality through food and celebrate the joy of creating extraordinary experiences from this everyday ingredient.
SCS Butter was launched at a time when cold-chain delivery was a luxury, with a simple mission: to make quality butter affordable and accessible to all. Now part of DKSH, a leading market expansion service provider across Asia and beyond, the brand has remained true to that origin story, delivering rich, double-churned butter.
"We are proud to celebrate 120 years of nourishing generations of Singaporeans," said Adrian Kang, Vice President, Fast Moving Consumer Goods, DKSH Singapore. "As the nation's most trusted butter brand, SCS was built on the belief that premium butter should be accessible to all, and that remains true today. 'Create Your Dazzle' is a tribute to the magic that happens when quality ingredients meet everyday creativity."
Create Your Dazzle: A Celebration of Joy, Identity and Food
The "Create Your Dazzle" is inspired by the brand's star logo and its purpose: To inspire creativity in transforming simple moments and culinary creations into extraordinary experiences.
The 120th anniversary celebration kicks off with a social media campaign in the coming months, followed by an influencer-led wave of recipe inspiration and home-baking spotlights through July and August. Expect to see dazzling creations and nostalgic flavors that celebrate the vibrant diversity of Singapore's food culture; from pineapple tarts to salted egg chicken.
SCS Butter will also bring the dazzle to life in-store, with live demonstrations and sampling experiences planned at major supermarkets nationwide. Consumers are also encouraged to join in the fun by sharing their creations on social media using the hashtag #CreateYourDazzle.
Also, look out for SCS Butter's limited-edition packaging, inspired by Singapore's cultural celebrations—Chinese New Year, Hari Raya, National Day, and Christmas—celebrating the country's multiracial food heritage.
SCS Butter is available at all major grocery stores and online platforms across Singapore.
About SCS
SCS has been a trusted household name and pioneer in the butter category in Singapore for over 120 years. Founded to make high-quality butter accessible at a time when cold-chain distribution was a luxury, SCS continues to deliver premium dairy products that combine heritage, quality, and value. From daily spreads to baking and culinary creations, SCS inspires creativity in transforming simple moments into extraordinary experiences. www.scsdairy.com
About DKSH
For 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services, following its purpose of enriching people's lives. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 28,060 specialists, generating net sales of CHF 11.1 billion in 2024. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With 14,250 specialists, the Business Unit generated net sales of CHF 3.4 billion in 2024. www.dksh.com/cg
* Source: Based on a 2024 survey among Singapore residents who were asked to indicate their most-often consumed butter brand in Singapore.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SCS Butter Celebrates 120 Years of Dazzling Kitchens Across Singapore
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- Innovative technologies enable retailers to implement intelligent stores at scale to deliver smarter, more responsive shopping experiences
- Industry partners to display production-ready AI solutions for loss prevention, digital twins, AI agents, customer analytics, and more
SAN JOSE, Calif. and NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Retail's Big Show -- Super Micro Computer, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, today announced collaboration with technology partners for AI-powered intelligent in-store retail solutions designed to meet increasing customer expectations with scalability, improved productivity and increased profitability.
"AI is reshaping shopping experiences, enabling real-time analysis of video and other data to give retailers actionable insights to optimizing staff efficiency, reducing shrinkage, increasing profits, and avoiding stock-outs," said Charles Liang, president and CEO of Supermicro. "By combining Supermicro's complete and scalable AI platforms with NVIDIA RTX PRO accelerated computing solutions, we're enabling retailers to build intelligent stores that maximize the benefits of AI-driven applications."
According to the latest NVIDIA State of AI in Retail & CPG report, 89% of respondents reported that AI is helping to increase annual revenue, while 95% said it is helping decrease annual costs, highlighting the measurable business impact retailers are already achieving because of AI1.
For more information, please visit https://www.supermicro.com/en/products/edge/servers
Supermicro Complete and Scalable Edge AI Infrastructure
Retail-centric AI applications require sub-second responsiveness which is only possible, at scale, if data is processed directly at the edge. Supermicro's Edge AI infrastructure enables the deployment of solutions in distributed environments, such as intelligent retail stores and supply chains, to provide a complete solution.
Deploying at the edge presents a myriad of unique challenges in comparison to the data center. Supermicro's broad Edge AI portfolio of products helps customers and partners overcome these challenges while striking the right balance between performance and ROI.
For deployments in harsh environments where conditioned space is not available, the fanless E103 series of products bring AI processing power where it couldn't go before. Supermicro also offers a fanned small form factor E300 series systems with AI capabilities.
When there is a demanding AI workload at the edge, customers and partners can turn to numerous systems capable of holding the latest discrete GPUs for AI acceleration. Ranging from 1U short-depth to larger 4U form factors, solutions can be right-sized to meet the customer's needs by enabling the latest generation of NVIDIA RTX PRO Blackwell series.
Supermicro Intelligent Store Partners
Supermicro is collaborating with ecosystem partners including Everseen, Kinetic Vision, ALLSIDES, LiveX, WobotAI, and Aible, to create intelligent stores that positively impact day-to-day retail operations as well as longer term supply chain management.
- Everseen's Evercheck solution uses Vision AI to help reduce shrink and improve staff productivity and customer experiences. Built on the Everseen Vision AI platform, Evercheck detects, and deters recovery of unwanted behaviors at checkout, helping retailers recover losses and streamline front-of-store operations.
"Everseen has spent years working alongside some of the world's largest retailers, understanding the realities of the store floor and solving loss challenges where they actually happen," said Joe White, CEO of Everseen. "By partnering with Supermicro and leveraging NVIDIA-accelerated computing, Evercheck delivers real-time computer vision at the edge - transforming store activity into intelligence retailers can act on immediately."
- Wobot AI, focused on building Video AI Agents for the physical world, will be demonstrating how the cameras retailers already own can be turned into systems that continuously observe, learn, and produce usable insight. By converting ordinary CCTV infrastructure into autonomous agents that recognize patterns, identify friction, and surface decisions, Wobot's AI Agents enable retailers to improve day-to-day operations with practical and measurable outcomes.
"By working with Supermicro and NVIDIA at the edge, we're able to deploy Video AI Agents in a way that's scalable, reliable, and focused on real-time operational insight—not experimentation," said Will Kelso, President, Revenue & Growth at Wobot AI.
- LiveX AI - "Retail is entering an era where AI agents become the default interaction layer between brands and customers," said Jerry Li, Co-Founder and CEO of LiveX AI. "With NVIDIA's accelerated AI and Supermicro's edge infrastructure, we can deploy a helpful, human-like AI agent directly in physical spaces—such as kiosks or holograms—bringing the speed, intelligence, and continuity of digital experiences into brick-and-mortar environments. This collaboration makes AI agents usable, in real time, where customers actually are."
-
- Kinetic Vision and ALLSIDES are bundling their expertise for a True Digital Twin solution designed to develop, test, and optimize supply chain processes, checkout stations, and other complex systems.
"The combination of Supermicro's high reliability optimized infrastructure and NVIDIA's accelerated computing stack gives Kinetic Vision the foundation to innovate at speed. Together, we are helping retailers move from experimentation to production-ready AI solutions that drive measurable operational and customer experience gains," says Jeremy Jarratt, Kinetic Vision CEO.
Franz Tschimben, CEO at ALLSIDES, adds: "Building on the combined strengths of NVIDIA and Supermicro, we deliver a high-fidelity 3D digital twin data layer for AI training that enables retailers to power applications across the entire retail value chain — from training robots with physical AI, to production and production planning, virtual store layouts and consumer feedback systems, and e-commerce integrations — helping drive higher conversion rates, faster decision-making, and greater operational efficiency."
- Supermicro will also feature Superb AI's retail-focused VSS solution, combining Superb AI's proprietary VLM with NVIDIA AI Blueprint components to enable subjective reasoning capabilities, natural-language search, automated incident summarization, and customer behavior insights across store camera networks.
- Aible will highlight its automated agent solution, which analyzes vast amounts of data across millions of patterns to explain changes in retail KPIs, such as the average purchase amount or number of purchases. Aible will also demonstrate how the latest NVIDIA Retail blueprints can be incorporated into agentic solutions that automatically customize customer experiences and optimize retail operations at scale.
Arijit Sengupta, CEO of Aible, adds, "Today's market and labor conditions are constantly changing. Only autonomous agents can understand and adjust to these ever-changing patterns of customer behavior, inventory costs and supply, and labor access at scale. Working with NVIDIA and Supermicro, Aible brings autonomous agents subject to business user review to the retail edge."
These intelligent retail solutions will be demonstrated by Supermicro and its partners at NRF: Retail's Big Show in New York City from January 11-13. To learn more about AI-powered retail applications or Supermicro's AI Infrastructure solutions, visit Supermicro booth #5281 and attend its speaking session featuring PepsiCo and Kinetic Vision. For more details, please visit www.supermicro.com/NRF
1Source: "NVIDIA State of AI in Retail and CPG" 2026
About Super Micro Computer, Inc.
Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).
Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.
All other brands, names, and trademarks are the property of their respective owners.
- Innovative technologies enable retailers to implement intelligent stores at scale to deliver smarter, more responsive shopping experiences
- Industry partners to display production-ready AI solutions for loss prevention, digital twins, AI agents, customer analytics, and more
SAN JOSE, Calif. and NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Retail's Big Show -- Super Micro Computer, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, today announced collaboration with technology partners for AI-powered intelligent in-store retail solutions designed to meet increasing customer expectations with scalability, improved productivity and increased profitability.
"AI is reshaping shopping experiences, enabling real-time analysis of video and other data to give retailers actionable insights to optimizing staff efficiency, reducing shrinkage, increasing profits, and avoiding stock-outs," said Charles Liang, president and CEO of Supermicro. "By combining Supermicro's complete and scalable AI platforms with NVIDIA RTX PRO accelerated computing solutions, we're enabling retailers to build intelligent stores that maximize the benefits of AI-driven applications."
According to the latest NVIDIA State of AI in Retail & CPG report, 89% of respondents reported that AI is helping to increase annual revenue, while 95% said it is helping decrease annual costs, highlighting the measurable business impact retailers are already achieving because of AI1.
For more information, please visit https://www.supermicro.com/en/products/edge/servers
Supermicro Complete and Scalable Edge AI Infrastructure
Retail-centric AI applications require sub-second responsiveness which is only possible, at scale, if data is processed directly at the edge. Supermicro's Edge AI infrastructure enables the deployment of solutions in distributed environments, such as intelligent retail stores and supply chains, to provide a complete solution.
Deploying at the edge presents a myriad of unique challenges in comparison to the data center. Supermicro's broad Edge AI portfolio of products helps customers and partners overcome these challenges while striking the right balance between performance and ROI.
For deployments in harsh environments where conditioned space is not available, the fanless E103 series of products bring AI processing power where it couldn't go before. Supermicro also offers a fanned small form factor E300 series systems with AI capabilities.
When there is a demanding AI workload at the edge, customers and partners can turn to numerous systems capable of holding the latest discrete GPUs for AI acceleration. Ranging from 1U short-depth to larger 4U form factors, solutions can be right-sized to meet the customer's needs by enabling the latest generation of NVIDIA RTX PRO Blackwell series.
Supermicro Intelligent Store Partners
Supermicro is collaborating with ecosystem partners including Everseen, Kinetic Vision, ALLSIDES, LiveX, WobotAI, and Aible, to create intelligent stores that positively impact day-to-day retail operations as well as longer term supply chain management.
- Everseen's Evercheck solution uses Vision AI to help reduce shrink and improve staff productivity and customer experiences. Built on the Everseen Vision AI platform, Evercheck detects, and deters recovery of unwanted behaviors at checkout, helping retailers recover losses and streamline front-of-store operations.
"Everseen has spent years working alongside some of the world's largest retailers, understanding the realities of the store floor and solving loss challenges where they actually happen," said Joe White, CEO of Everseen. "By partnering with Supermicro and leveraging NVIDIA-accelerated computing, Evercheck delivers real-time computer vision at the edge - transforming store activity into intelligence retailers can act on immediately."
- Wobot AI, focused on building Video AI Agents for the physical world, will be demonstrating how the cameras retailers already own can be turned into systems that continuously observe, learn, and produce usable insight. By converting ordinary CCTV infrastructure into autonomous agents that recognize patterns, identify friction, and surface decisions, Wobot's AI Agents enable retailers to improve day-to-day operations with practical and measurable outcomes.
"By working with Supermicro and NVIDIA at the edge, we're able to deploy Video AI Agents in a way that's scalable, reliable, and focused on real-time operational insight—not experimentation," said Will Kelso, President, Revenue & Growth at Wobot AI.
- LiveX AI - "Retail is entering an era where AI agents become the default interaction layer between brands and customers," said Jerry Li, Co-Founder and CEO of LiveX AI. "With NVIDIA's accelerated AI and Supermicro's edge infrastructure, we can deploy a helpful, human-like AI agent directly in physical spaces—such as kiosks or holograms—bringing the speed, intelligence, and continuity of digital experiences into brick-and-mortar environments. This collaboration makes AI agents usable, in real time, where customers actually are."
-
- Kinetic Vision and ALLSIDES are bundling their expertise for a True Digital Twin solution designed to develop, test, and optimize supply chain processes, checkout stations, and other complex systems.
"The combination of Supermicro's high reliability optimized infrastructure and NVIDIA's accelerated computing stack gives Kinetic Vision the foundation to innovate at speed. Together, we are helping retailers move from experimentation to production-ready AI solutions that drive measurable operational and customer experience gains," says Jeremy Jarratt, Kinetic Vision CEO.
Franz Tschimben, CEO at ALLSIDES, adds: "Building on the combined strengths of NVIDIA and Supermicro, we deliver a high-fidelity 3D digital twin data layer for AI training that enables retailers to power applications across the entire retail value chain — from training robots with physical AI, to production and production planning, virtual store layouts and consumer feedback systems, and e-commerce integrations — helping drive higher conversion rates, faster decision-making, and greater operational efficiency."
- Supermicro will also feature Superb AI's retail-focused VSS solution, combining Superb AI's proprietary VLM with NVIDIA AI Blueprint components to enable subjective reasoning capabilities, natural-language search, automated incident summarization, and customer behavior insights across store camera networks.
- Aible will highlight its automated agent solution, which analyzes vast amounts of data across millions of patterns to explain changes in retail KPIs, such as the average purchase amount or number of purchases. Aible will also demonstrate how the latest NVIDIA Retail blueprints can be incorporated into agentic solutions that automatically customize customer experiences and optimize retail operations at scale.
Arijit Sengupta, CEO of Aible, adds, "Today's market and labor conditions are constantly changing. Only autonomous agents can understand and adjust to these ever-changing patterns of customer behavior, inventory costs and supply, and labor access at scale. Working with NVIDIA and Supermicro, Aible brings autonomous agents subject to business user review to the retail edge."
These intelligent retail solutions will be demonstrated by Supermicro and its partners at NRF: Retail's Big Show in New York City from January 11-13. To learn more about AI-powered retail applications or Supermicro's AI Infrastructure solutions, visit Supermicro booth #5281 and attend its speaking session featuring PepsiCo and Kinetic Vision. For more details, please visit www.supermicro.com/NRF
1Source: "NVIDIA State of AI in Retail and CPG" 2026
About Super Micro Computer, Inc.
Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).
Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.
All other brands, names, and trademarks are the property of their respective owners.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Supermicro Announces Intelligent In-Store Retail Solutions in Collaboration with a Broad Range of Industry Partners