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LONDON, June 30, 2025 /PRNewswire/ -- Millennium Hotels & Resorts (MHR) and Germany's Maritim Hotels have announced a strategic cross-brand loyalty partnership, linking their MyMillennium and MyMaritim programmes to offer enhanced privileges at participating properties globally.
The agreement was signed at the Chelsea Harbour Hotel & Spa, London, by Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer at MHR, and Roland Elter, Chief Commercial Officer of Maritim Hotels.
"Our collaboration with Maritim Hotels is a strategic step to expand our access to Germany and the larger European Union, an important travel and business region. It will enhance travel and strengthen our shared vision to cross borders with quality hospitality experiences," said Kwek Leng Beng, Chairman of Millennium Hotels and Resorts.
"This collaboration is a forward-thinking move that aligns with our vision of enhancing guest loyalty through global partnerships," said Kwek Eik Sheng, Executive Director of Millennium Hotels & Resorts. "By seamlessly integrating the strengths and benefits across two trusted hospitality brands, we're offering our members more value, wider choices and enhanced rewards across an expanded network of destinations and experiences."
Loyalty programme members will now benefit from reciprocal privileges:
- MyMillennium members receive loyalty discounts on Best Available Rates at participating Maritim Hotels.
- MyMaritim members enjoy loyalty discounts on Flexible Rates at Millennium Hotels & Resorts worldwide.
"At Millennium Hotels & Resorts, we're constantly looking for ways to elevate the guest experience," said Saurabh Prakash. "This partnership with Maritim Hotels strengthens our loyalty ecosystem by bridging complementary markets. It gives our members broader access and seamless recognition wherever their travels take them."
The collaboration grants MyMaritim members access to award-winning Millennium properties in destinations such as Singapore, London, New York City, Dubai, Phuket, and Penang. MyMillennium members gain access to key German locations including Dresden, Munich, Frankfurt, and Berlin.
"This partnership delivers enhanced experiences without compromising the essence of either brand," said Roland Elter, Chief Commercial Officer of Maritim Hotels. "It's a step forward in building meaningful connections with our global guests."
The agreement also includes joint trade show participation, sales initiatives, and shared employee privileges. "We are proud to partner with Millennium Hotels & Resorts," added Elter. "This loyalty collaboration creates exciting new opportunities for our members to experience international travel with greater benefits and convenience, while honouring the distinct spirit of both brands."
LONDON, June 30, 2025 /PRNewswire/ -- Millennium Hotels & Resorts (MHR) and Germany's Maritim Hotels have announced a strategic cross-brand loyalty partnership, linking their MyMillennium and MyMaritim programmes to offer enhanced privileges at participating properties globally.
The agreement was signed at the Chelsea Harbour Hotel & Spa, London, by Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer at MHR, and Roland Elter, Chief Commercial Officer of Maritim Hotels.
"Our collaboration with Maritim Hotels is a strategic step to expand our access to Germany and the larger European Union, an important travel and business region. It will enhance travel and strengthen our shared vision to cross borders with quality hospitality experiences," said Kwek Leng Beng, Chairman of Millennium Hotels and Resorts.
"This collaboration is a forward-thinking move that aligns with our vision of enhancing guest loyalty through global partnerships," said Kwek Eik Sheng, Executive Director of Millennium Hotels & Resorts. "By seamlessly integrating the strengths and benefits across two trusted hospitality brands, we're offering our members more value, wider choices and enhanced rewards across an expanded network of destinations and experiences."
Loyalty programme members will now benefit from reciprocal privileges:
- MyMillennium members receive loyalty discounts on Best Available Rates at participating Maritim Hotels.
- MyMaritim members enjoy loyalty discounts on Flexible Rates at Millennium Hotels & Resorts worldwide.
"At Millennium Hotels & Resorts, we're constantly looking for ways to elevate the guest experience," said Saurabh Prakash. "This partnership with Maritim Hotels strengthens our loyalty ecosystem by bridging complementary markets. It gives our members broader access and seamless recognition wherever their travels take them."
The collaboration grants MyMaritim members access to award-winning Millennium properties in destinations such as Singapore, London, New York City, Dubai, Phuket, and Penang. MyMillennium members gain access to key German locations including Dresden, Munich, Frankfurt, and Berlin.
"This partnership delivers enhanced experiences without compromising the essence of either brand," said Roland Elter, Chief Commercial Officer of Maritim Hotels. "It's a step forward in building meaningful connections with our global guests."
The agreement also includes joint trade show participation, sales initiatives, and shared employee privileges. "We are proud to partner with Millennium Hotels & Resorts," added Elter. "This loyalty collaboration creates exciting new opportunities for our members to experience international travel with greater benefits and convenience, while honouring the distinct spirit of both brands."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Millennium Hotels & Resorts and Maritim Hotels Unveil Strategic Global Loyalty Partnership
Millennium Hotels & Resorts and Maritim Hotels Unveil Strategic Global Loyalty Partnership
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HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
HO CHI MINH CITY, Vietnam, Jan. 12, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals that Vietnam is becoming an increasingly popular year-end travel choice for families in the region and beyond. Based on searches made between September and November 2025 for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period the previous year.
Agoda data shows that Vietnam is attracting more international families than ever this winter holiday season. South Koreans take the lead as the top market interested in traveling to Vietnam in December and January, with families from India, Singapore, Australia, and Malaysia rounding out the top five. Notably, Agoda reported that Indian families showcased the highest growth in travel interest to Vietnam during this period, with a 186% increase in searches. Malaysians also, are expressing strong growth in interest, with a 74% increase in searches, highlighting Vietnam's appeal as a family destination in Southeast Asia and beyond.
Families are choosing Vietnam for its storied culture and cuisine, diverse landscapes, and abundance of family-friendly resorts and attractions.
Phu Quoc Island leads as the most sought-after destination among international family travelers with a 47% increase in searches, popular for its sandy beaches, calm waters, and nature parks ideal for multi-generation vacations. Da Nang follows with 42% growth in travel interest, noted for its beaches, soft adventure activities, and access to Ba Na Hills theme park. Nha Trang comes in third place, remaining a favorite for its long coastline, family-oriented resorts, and island experiences. In fourth place, Ho Chi Minh City appeals with its vibrant food scene, entertainment complexes, and day trips to the Mekong Delta. In the north, Hanoi continues to draw families with its cultural landmarks, museums, and festive atmosphere, rounding out the top five most family-friendly year-end destinations in Vietnam.
Meanwhile, although Vietnamese families traditionally travel less internationally at the end of the year – typically preferring to wait for the Lunar New Year - China is becoming a noticeable exception. Among the top 20 outbound destinations preferred by Vietnamese families during the December-January period, searches for Shanghai increased 58%, while Beijing increased 59%. This shift is supported by the launch of new direct routes between Hanoi and selected Chinese cities earlier this year, making end-of-year overseas trips more accessible than ever.
Vu Ngoc Lam, Country Director at Agoda, said: "It is wonderful to see Vietnam increasingly chosen as an end-of-year holiday destination for families from across Asia and beyond. Agoda's data shows that travelers are recognizing Vietnam's family-friendly appeal, which further strengthen its position on the global travel map. As more families plan their festive-season or year-end getaways, we are delighted to support them through Agoda's simple, intuitive platform and our wide range of stays, flights, and activities."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one seamless itinerary, Agoda helps families plan memorable year-end holidays, whether they choose a peaceful beach break, a cultural city escape, or an international exploration to mark the close of the year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Data Shows Vietnam Rising as a Favorite End-of-Year Destination for Families Across Asia and Beyond
