As this year's summer vacation begins, all regions in the Chinese mainland have rolled out a series of tourism-promotion programs featuring abundant intangible cultural heritages, attracting flocks of visitors and delivering a vibrant celebration of local traditions.
In Urumqi City of northwest China's remote Xinjiang Uygur Autonomous Region, the Jianglaicheng Business Complex on the Grand Bazaar officially opened last Saturday. Highlighting the culinary and entertainment cultures of Xinjiang's many ethnic minority groups, the complex invites local artists and craftsmen to share their techniques. Visitors can try traditional crafts like paper-cutting and dough modeling, and enjoy intangible heritage performances such as Daolang Mukam, a dance and music tradition from southern Xinjiang, and the Uygur plate dance, a festive folk dance originating in Kuqa County.
"There are singings, dances, products, services and unexpected surprises (at our complex). We hope visitors will enjoy wonderful encounters and have memorable experiences here," said Zhou Ling, head of the Jianglaicheng Business Complex.
From last Friday to Sunday, Liaocheng City in east China's Shandong Province hosted the "Yellow River Basin and Grand Canal Intangible Heritage Exchange and Exhibition Week" to promote its local cultural tourism, focusing on the history and culture of the city's two most vital watercourses.
Featuring the hallmarks of "Intangible Heritage Marketplace + Performances," the event showcased intangible cultural heritages from along the Yellow River Basin and Grand Canal regions, covering crafts, foods, performances, and products of all kinds.
"There are so many things from across China, like specialty foods, traditional crafts, performances, and cultural displays. It is really fascinating," said a tourist surnamed Liu.
Cities roll out tourism-promotion programs to meet surging demand in summer vacation season
