LOS ANGELES, June 30, 2025 /PRNewswire/ -- Ceretone, a pioneering force in affordable hearing technology, today announces the nationwide launch of its over-the-counter (OTC) hearing aids at Target stores and Target.com. The company has established itself as a leading OTC hearing aid brand in major retail channels, demonstrating strong consumer demand for accessible hearing aids.
This collaboration brings five innovative Ceretone hearing aid models to Target customers nationwide: Torch, Style, Solid, Core One, and Beacon. The lineup addresses diverse hearing requirements and budget considerations across different consumer segments. Target stores will carry three models in-store, with two additional options available through Target.com.
A Hearing Aid for Everyone
Torch: Features tinnitus masking and superior audio quality powered by advanced chips commonly used in prescription hearing aids, combined with simple operation and comfortable wear for users seeking professional-grade performance, all at a fraction of the price. Price: $249.99
Style: Delivers excellent sound quality with a fashionable design that appeals to consumers who prioritize both aesthetics and functionality, representing the most affordable option in the lineup. Price: $99.99
Solid: Offers unique charging-while-drying functionality, large physical buttons designed for senior-friendly operation, and represents excellent value for budget-conscious consumers. Price: $199.99
Core One: The world's smallest and 99% invisible hearing aid with exceptional comfort and app control. The upgraded Core One Pro will be launched in July, with exciting new features to be revealed soon. Price: $329.99
Beacon: Ceretone's flagship behind-the-ear model with advanced self-fitting and streaming functions, delivering superior sound quality and seamless connectivity to your digital devices. Price: $599.99
Accessibility to Better Hearing
The company's proven track record in the retail hearing aid market has demonstrated strong consumer acceptance and paved the way for this exciting partnership with Target. "Our R&D team brings years of experience from the prescription hearing aid world, which gives us a real advantage in the OTC market," said Lincoln Lee, Ceretone's Product Director. "We're focused on delivering better performance and quality at lower costs - that's how we make sure our customers get more for less, so more Americans can access quality hearing solutions."
About Ceretone:
Founded by an engineer whose father experienced hearing loss due to the prohibitive cost and poor performance of available hearing aids, Ceretone was created to address these challenges for others. The company is driven to develop high-performance, affordable hearing aids that everyone can access.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Affordable Ceretone OTC Hearing Aids Now Available at Target Stores Nationwide
Latest product releases showcase new tiered cloud storage model paired with smarter video intelligence, security, and expanded edge hardware.
DUBAI, United Arab Emirates, Jan. 12, 2026 /PRNewswire/ -- March Networks®, a global leader in intelligent video surveillance, today announced the launch of Cloud Storage as part of its latest product and software release, showcased at Intersec Dubai. First introduced in December in collaboration with Amazon Web Services (AWS), the solution is now available to customers worldwide.
Building on its existing cloud capabilities, the new flexible cloud storage model solves one of customers' most persistent challenges: securely retaining growing volumes of video without adding infrastructure and storage costs.
A Flexible and Scalable Cloud Storage Model Built for Cost and Control
As video retention requirements grow, traditional storage models often require frequent hardware expansion and rising operational overhead.
The latest release enhances March Networks cloud offerings with a cold storage model for long-term video archiving powered by AWS. Recent and frequently accessed video remains readily available for fast investigations, while older footage is securely archived using Amazon S3 Glacier to support low-cost, long-term video retention.
This tiered approach enables organizations to reduce long-term video storage costs by up to 80% over five years, while maintaining secure access to archived footage. Archived video is typically available within 12 to 48 hours. Once retrieved, footage can be reviewed and trimmed directly within the March Networks application, supporting higher-quality evidence handling and removing limits on the number of cameras that can be backed up.
"We have solved the number one problem businesses face today in video surveillance. Customers have been clear that long-term video retention is one of their biggest operational and cost challenges," said Jeff Corrall, Chief Product Officer at March Networks. "This release really improves the cost of video storage by aligning cost, performance, and access with how video is actually used."
Real-World Impact for Customers*
Traditional on-premise storage can drive video retention costs higher due to ongoing IT overhead, maintenance, and hardware life cycle replacement. One customer using on-premise storage for immediate access to recent video evaluated March Networks Cloud Storage to extend video retention without adding new hardware.
For 580 cameras generating approximately 5,600 TB of archived video, the cloud storage costs were an estimated $347,000 per year, compared to approximately $1.7 million to store the same volume of video on-premise. This hybrid solution made recent footage instantly available while significantly reducing long-term video retention costs.
Cloud & Software Enhancements
In addition to long-term cloud storage, the release introduces a broad set of software enhancements to support real-world operations, security, compliance, and safety use cases across industries.
- Improved AI Smart Search performance delivers a faster and more intuitive way for operations teams to find what matters most with natural language queries, time-based prompts, visual matching, and smarter alerts.
- Attribute Search enhancements add zone-based precision to the feature, enabling sharper and faster investigations across more cameras, all securely on-prem.
- A new Smart Rules Wizard simplifies the creation of real-time alert logic through guided, step-by-step configuration, reducing setup time and improving consistency.
- Command Enterprise (CES) and Command Client enhancements improve usability and operational responsiveness with faster event filtering, expanded device compatibility, keyboard shortcuts, and real-time alarm monitoring.
New Cameras and Recording Hardware
The release also expands the March Networks edge portfolio with new and updated camera and recorder options, including:
- EL5 Turret camera provides a cost-effective, high-quality camera designed for general surveillance. Offering 5MP video in fixed and motorized variations, it can be applied across commercial and retail environments.
- AI12 360 camera enables immersive 360-degree coverage with fewer devices, improving situational awareness, reducing camera counts, and supporting efficient investigations.
- EL5 Nano Dome camera is a compact, discreet indoor dome delivering 5MP video with built-in audio and intelligent analytics. It is ideal for high-traffic environments like quick service restaurants, retail stores, and financial institutions.
- New EL 24- and 32-channel recorders deliver reliable, high-capacity all-IP recording for small-to-mid-sized deployments, while integrating seamlessly with March Networks cloud services for centralized management, analytics, and long-term storage.
- Expanded support for additional camera models and third-party cameras through ONVIF helps customers apply advanced analytics across existing deployments.
Together, these hardware and software updates deliver a fully integrated, end-to-end video platform from the edge to the cloud, helping organizations modernize infrastructure, reduce storage costs, and unlock greater long-term value from their video data.
Attendees at Intersec Dubai can visit March Networks at Stand SA C-25 to learn more about these solutions and enhancements. To speak with a March Networks expert or to book a demo, please contact us.
*Performance results may vary based on individual customer configurations and usage patterns. Cost savings are estimates and will depend on specific customer implementations and usage volumes.
About March Networks
March Networks® is a global leader in intelligent video solutions, helping enterprise and small to medium-sized businesses turn video into actionable intelligence. With over 25 years of experience, we serve 1,500+ financial institutions, 600+ retailers, and 900+ commercial and industrial brands. Our cloud-based technologies combine video surveillance with AI analytics, POS, IoT, and ATM integration to enhance security, efficiency, and the customer experience. Backed by a global network of certified partners, we support customers in 75+ countries with flexible, scalable, open-platform solutions. Headquartered in Ottawa, Canada, and owned by Delta, a global leader in power and thermal management, March Networks is a trusted partner and innovator in cloud-based, AI-powered video surveillance. Learn more at marchnetworks.com.
March Networks and the March Networks logo are trademarks of March Networks Corporation. To keep up with March Networks news and updates, subscribe to our Intelligent IP Video Blog and stay connected by following March Networks on LinkedIn.
MEDIA CONTACT: Jac Haarsma, Marketing Communications Manager, March Networks, jhaarsma@marchnetworks.com
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
March Networks Presents New Cloud Storage at Intersec Dubai, Reducing Video Storage Costs by up to 80%
March Networks Presents New Cloud Storage at Intersec Dubai, Reducing Video Storage Costs by up to 80%
