Casio Announces XG as Global Ambassador for G-SHOCK Brand

XG, The Global Girl Group Taking the World by Storm

TOKYO, July 1, 2025 /PRNewswire/ -- Casio Computer Co., Ltd. announced today that it has appointed the internationally acclaimed seven-member hip hop / R&B girl group XG as the global ambassador for the G-SHOCK brand of shock-resistant watches.

XG, consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, is a hip hop / R&B girl group known for its bold music and powerful performances. The name stands for "Xtraordinary Girls," reflecting their commitment to empowering people from all walks of life around the world through a genre-defying style that breaks conventions. With a strong global following, especially among younger people, XG is rising as a new force in international music and culture.

XG has pioneered a new music genre called "X-Pop," breaking away from the conventions of J-Pop and K-Pop to create a style all their own. This spirit of originality and strength closely aligns with G-SHOCK, a unique brand known for its toughness, shock resistance, and distinctive design — making XG a natural choice as the brand's global ambassador.

To celebrate the partnership, a special website will showcase key visuals and a promotional video featuring XG. Centered around the slogan "No Destination," the video portrays XG boldly stepping into a new world with G-SHOCK, expressing the strength to shape one's future without fear or hesitation. Art direction came from YAR, the creative team led by YOSHIROTTEN — one of Japan's most promising rising artists — and delivered a bold and energetic visual experience.

XG has this to say about their appointment as global ambassadors: "G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let's go!"

Additional key visuals and content will be released over time as G-SHOCK continues to share its world in collaboration with XG.

Special site      https://gshock.casio.com/intl/contents/ambassador/xg/g-shock-xg-look/
Special movie   https://youtu.be/YsjkTDKIStQ 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Casio Announces XG as Global Ambassador for G-SHOCK Brand

Casio Announces XG as Global Ambassador for G-SHOCK Brand

GUANGZHOU, China, Jan. 11, 2026 /PRNewswire/ -- Recently, GAC's independently developed Quark E-Drive power domain control system has achieved the world's first dual certification for deeply integrated ASIL D functional safety and information security, accredited by DAkkS, Germany's national accreditation body. The certification was evaluated and issued by SGS-CSTC Standards Technical Services Co., Ltd. (SGS), a globally recognized certification authority.

ISO 26262 is the internationally recognized core standard for automotive functional safety. Within this framework, ASIL D represents the highest automotive safety integrity level, requiring near-zero tolerance for safety-critical failures. Achieving an ASIL D certification accredited by DAkkS signifies that the certified product meets the highest globally accepted standards for automotive safety.

The certified Quark E-Drive power domain control system has been in production use since February 2025, and is now deployed across multiple models under GAC's brands - HYPTEC and AION. As the industry's first electric drive power domain system based on deep integration using a single main control chip, the solution significantly reduces chip count, minimizes risks associated with chip-level failures, and boosts motor controller efficiency to as high as 99.9%. The certification confirms that GAC has completed the system's full product development lifecycle in strict compliance with ISO 26262:2018 functional safety and ISO/SAE 21434:2021 information security standards.

Throughout the project, GAC Technology Research Center worked closely with SGS experts, strengthening safety design across all development phases while ensuring engineering feasibility and an optimal user experience.

Zhao Hui, Vice President of SGS China, commented: "The successful certification highlights GAC's strong team and robust development systems. We are pleased to support the safety of the Quark E-Drive and look forward to closer collaboration."

This milestone represents a major breakthrough for GAC in e-drive safety and sets a new global benchmark for the intelligent electric vehicle industry.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GAC's Quark Electric Drive Achieves the World's First DAkkS ASIL D Functional Safety and Information Security Dual Certification