BOZEMAN, Mont.--(BUSINESS WIRE)--Jul 1, 2025--
Revelyst Inc., a collective of world-class maker brands that design and manufacture performance gear and precision technologies, today unveiled a new hub of outdoor gear excellence for several of Revelyst’s iconic brands—the Bozeman Innovation Center. The revitalized facility now serves as the headquarters for Revelyst’s Outdoor Performance platform and the collaborative home to the brands in Revelyst’s portfolio, including Simms Fishing Products, Bushnell, Blackhawk and Stone Glacier, while providing sales, marketing, finance and R&D support for Camp Chef, Primos and Revelyst’s Project Freedom initiative.
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The reimagined Bozeman Innovation Center features new signage, with Revelyst’s iconic dragonfly logo above the names and logos of the brands that call this building home, but its legacy remains intact. As the longtime headquarters of Simms Fishing Products, the Bozeman Innovation Center will continue to be where Simms’ American-made waders are designed, developed, tested and built with precision and purpose. Longtime Gallatin Valley-based brands Blackhawk and Stone Glacier are also consolidating in the Bozeman Innovation Center, bringing the best outdoor gear makers in the Bozeman area to one location.
Each Outdoor Performance brand in the Bozeman Innovation Center will bring an infusion of expertise, energy and ideas, creating a dynamic shared space where innovation and collaboration can thrive. This facility will house the design, research and development, finance, operations, and sales and marketing teams from across the Outdoor Performance portfolio, bringing new faces—and new excitement—to the facility and the Bozeman area.
“Revelyst and our market-leading maker brands are thrilled to unveil the Bozeman Innovation Center to the communities of Bozeman and the greater Gallatin Valley,” said Eric Nyman, CEO of Revelyst. “This facility embodies our vision for collaborative innovation and will serve as a key hub for outdoor gear development. With dedicated labs for fishing, optics, tactical design and more, it’s a model for how we build products that help people live their best lives outdoors.”
Together, the Revelyst Outdoor Performance brands make products that lead their respective categories while also earning the respect of anglers, hunters, first responders and outdoor enthusiasts. Bringing these brands together under one roof in Bozeman creates a convergence of talent and experience that will result in better products across the portfolio.
The Bozeman Innovation Center also supports Project Freedom, Revelyst’s special initiative to enhance the safety, efficiency and effectiveness of military, law enforcement and first-response personnel by equipping them with the most innovative and highest-performing gear necessary to fulfill their duties and protect their communities.
“Now that our maker brands are together under one roof in the Bozeman Innovation Center, we’re redefining what the outdoor industry means to this community,” said Jordan Judd, President of Revelyst Outdoor Performance. “We couldn’t be more thrilled to unite our best-in-class hardgoods, optics and apparel brands who can now design, build and sell the quality products of Revelyst Outdoor Performance from this new innovative hub of product excellence.”
Revelyst sees the Bozeman Innovation Center as a catalyst for what’s next—where Revelyst’s makers craft new ideas, design innovative products and shape the future of outdoor performance. Revelyst will continue making improvements to the facility and keep the community informed of the progress being made along the way.
The Bozeman Innovation Center, located at 177 Garden Drive in Bozeman, will host a media event for members of the media and brand partners on Tuesday, July 1, at 3:30 p.m.
To schedule interviews with Revelyst or Outdoor Performance leadership during or after the event or to request media assets, please contact Eric Smith, Revelyst Media Relations, at the phone number or email address below.
About Revelyst
Revelyst Inc. is a collective of world-class maker brands that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Simms Fishing Products, Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, and more. For more information, visit our website at www.revelyst.com.
Revelyst today unveiled a new hub of outdoor gear excellence for several of Revelyst’s iconic brands—the Bozeman Innovation Center.
NEW YORK (AP) — A hidden force is quietly pushing up costs for everything from your summer vacation to your weekly grocery bills: a weaker U.S. dollar.
The dollar has fallen about 10% against other major currencies since President Donald Trump returned to the White House, a pullback potentially playing a role in Americans’ concerns about affordability.
“It’s kind of a hidden tax,” says economist Thomas Savidge of the conservative-leaning American Institute for Economic Research. “What your dollar is going to be able to buy is going to shrink.”
A look at where the dollar stands and what it means for you:
The U.S. Dollar Index, which measures the greenback against other major currencies, logged its steepest six-month drop in more than 50 years in the first half of 2025. Though the decline hasn’t deepened, the dollar index is still about 10% lower than the start of Trump’s term.
A strong dollar makes imports cheaper and can help keep inflation in check. A weak one can increase prices on foreign goods but boost American exports.
U.S. presidents have long voiced support for a strong dollar even as they pursued policies that, at times, pushed the currency lower. Trump has suggested a strong dollar puts the U.S. at a disadvantage and that a weak dollar helps American industry. And as with most things with Trump, he's been blunter in his messaging.
“You make a hell of a lot more money with a weaker dollar,” he said last year, one of a number of public statements showing his preference for seeing the dollar decline.
Trump isn’t alone in seeing benefits of a weaker buck.
In recent months, corporate earnings calls have been peppered with talk of how a weaker dollar has helped companies from Philip Morris to Coca-Cola, with executives pulling out C-suite phrases like “favorable currency impact” to note how the dip brought tailwinds outside the U.S. that added to bottom lines.
“In many cases, we’ve got a weaker dollar, which is not unhelpful,” Elie Maalouf, the CEO of InterContinental Hotels, said on a February call as the company announced higher profits and revenues.
For big multinational companies that do business overseas, a weaker dollar can spur sales for products that suddenly become cheaper. But the vast majority of U.S. businesses are not operating beyond the border. For those catering to domestic customers, it's a different story, particularly if they are reliant on importing goods.
Travis Madeira, a fourth-generation lobsterman who founded the lobster-shipping business LobsterBoys with his brother, makes about 80% of his sales to Americans, unlike some competitors who primarily export.
“The exporters are gonna have the advantage when it comes to the dollar weakening,” says Madeira, who is paying more to import bait and buy Canadian lobsters. “These guys are gonna have a little bit of a lever on us.”
Even among companies that do have a presence outside the U.S., the dollar's fall can have an impact. While many big companies hedge currency to try and insulate themselves or push more sales overseas, smaller businesses are often more susceptible to the turbulence.
David Navazio, CEO of Pennsylvania-based Gentell, which makes bandages and other medical supplies, operates plants in Brazil, Paraguay, Canada, New Zealand and the United Kingdom. In each location, the dollar has fallen, increasing Gentell’s costs.
Gentell has had to raise some prices to reflect the currency fluctuation, which stacks on top of other challenges, including tariffs and war-related spikes to fuel costs.
“A year ago, none of these were concerns,” he says. “And it always hurts the consumer.”
For the American consumer, the reality of a declining dollar is most obvious during foreign travel or when making a purchase directly from an international seller.
Cross the border into Mexico, the top foreign destination of Americans, and your dollar is about 16% weaker versus the peso compared with early 2025. Declines of about 10% to 17% have been recorded elsewhere, including against the Swiss franc, South African rand, Danish krone, Swedish krona and the Euro.
As for goods imported to the U.S., there is an impact, but it's harder to gauge. Many economists estimate that, in advanced countries like the U.S., only about 5% to 10% of a currency dip is passed on to consumers.
But they are an added stress when prices are already affected by other factors.
Take coffee, one of the grocery items that has seen the biggest price hike in the past year. Brazil is the biggest source of coffee for the U.S. and the dollar has fallen around 13% versus its real. Currency fluctuations can hit harder in developing economies and, while only a fraction of the change may feed into coffee’s ballooning price, every bit can pile up. Coffee prices are up nearly 19% in the U.S. in the past year, according to government data.
Currency values are constantly moving and, while the dollar’s recent fall is notable, it has reached lower levels at points in the presidencies of each of Trump’s predecessors, back through the creation of the Dollar Index in 1973, when Richard Nixon was at the helm.
Kenneth Rogoff, a Harvard University economist and former chief economist at the International Monetary Fund, says while “a lot of policies that Trump is doing are something of a cancer for the dollar,” he believes that it was destined to fall no matter who was in charge.
“The dollar had been on a 15-year bull run,” he said. “I would argue the dollar is still wildly overvalued, and over the next maybe five or six years, it might fall 15%.”
What does that mean for American consumers? Rogoff says commodity prices are likely to rise, particularly with the impact of the Iran war on fuel prices.
“They’re just going to go up,” he says, “no matter what the dollar’s at.”
Matt Sedensky can be reached at msedensky@ap.org and https://x.com/sedensky
FILE- In this June 15, 2018, file photo, twenty dollar bills are counted in North Andover, Mass. (AP Photo/Elise Amendola, File)
FILE- This Wednesday, June 6, 2018, file photo shows U.S. currently in New York. AP Photo/Ted Shaffrey, File)
