x-hoppers Launches Embedded Agentic AI to Power Smarter, Safer and Faster Retail Experiences

TALLINN, Estonia--(BUSINESS WIRE)--Jul 1, 2025--

x-hoppers, the smart, AI-powered retail communications platform from Wildix, today announced the rollout of its fully embedded agentic AI suite, now live across all x-hoppers deployments. Designed to streamline operations, reduce theft and improve customer experience, the next-generation system gives frontline retail teams the power to act in real time, hands-free and without screen-switching or manual tools.

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Modular, autonomous and fully GDPR-compliant, x-hoppers’ agentic AI listens, interprets intent, and takes immediate action based on voice input. Whether flagging a restock, reporting a theft or pulling up personalized promotions, retail staff can complete critical tasks directly through their headsets, without screens or manual escalations.

“Brick-and-mortar retail depends on fast decisions, clear communication and seamless service,” said Graham Dixon, x-hoppers CTO. “Our agentic AI amplifies that impact across every level by compounding the entire experience. From frontline staff using their voice to take instant action, to back office teams gaining real-time insights, to customers receiving faster, more personalized service, every layer benefits.”

The no-code configuration studio allows retailers and partners to tailor workflows to store-specific operations, making the AI both scalable and easy to deploy.

Real-Time Intelligence, Built for the Retail Floor

Agentic AI represents a shift from reactive automation to autonomous execution. According to Gartner, agentic AI could resolve 80% of common customer service issues by 2029, reducing operational costs by up to 30%.

x-hoppers’ agentic AI, embedded in a wireless headset, empowers retail staff to activate a wide range of intelligent workflows in real time, including:

Bridging Online and In-Store Journeys

x-hoppers also transforms omnichannel continuity through a retail-specific AI assistant that unifies digital and physical touchpoints:

Whether online or on the floor, the platform ensures seamless customer handoffs and consistent service across every interaction.

Already Powering Results Across Shop Floors

British supermarket chain Heron Foods is among the first to adopt the system, now live in 25 stores and rolling out across all new and refurbished locations. Staff use x-hoppers to troubleshoot checkout issues, log tickets automatically, detect theft through AI-enabled computer vision and manage daily tasks, without escalating to managers or leaving the floor.

“x-hoppers has been a game-changer from the previous technology used in stores at Heron Foods,” said Jon Newson, Head of Information Technology, Heron Foods. “After a successful proof-of-concept, around 25 stores now use the technology, with every new and refurbished store adopting it. The headsets extend functionality beyond our previous solution, improve team collaboration on the floor, enhance customer experience with prompt service and increase colleagues’ sense of safety on the shop floor.”

Built with privacy at its core, x-hoppers agentic AI features full GDPR compliance, no biometric tracking, a transcription engine fully decoupled from large language models and modular no-code workflows customizable to each store’s needs.

From store floors to HQ, x-hoppers' scalable AI platform strengthens collaboration, improves response times and puts powerful tools directly in the hands of retail staff.

About x-hoppers
Launched in 2024 in the UK, US, France and Germany, x‑hoppers is an AI‑powered retail communication platform designed to improve store operations, security, and customer experience. By integrating wireless headsets, smart call points and AI‑driven theft detection, x‑hoppers helps retailers optimise in‑store communication and reduce shrinkage. Wildix’s UC retail solution is now trusted by leading retailers, including Holland & Barrett, Heron Foods, House of Spells and Tenby Stores, with more brands joining as demand for smarter, AI-driven in-store connectivity and security continues to rise.

x-hoppers introduces Agentic AI: instant answers, hands-free help, smarter service.

NORMAN, Okla. (AP) — Ty Simpson passed for 232 yards and two touchdowns, and No. 9 seed Alabama rallied from a 17-point deficit to beat No. 8 Oklahoma 34-24 on Friday night in the first round of the College Football Playoff.

Alabama freshman Lotzeir Brooks, who did not score a touchdown in the regular season, scored two and had season highs of five catches and 79 yards.

It was the third meeting between the schools in 13 months. Oklahoma defeated Alabama 24-3 last November at home, then beat the Crimson Tide 23-21 last month on the road.

It was the first playoff for the Crimson Tide since coach Kalen DeBoer arrived from Washington two years ago. Alabama (11-3) advanced to play No. 1 seed Indiana and Heisman Trophy winning quarterback Fernando Mendoza in a quarterfinal game at the Rose Bowl on Jan. 1.

Oklahoma's John Mateer passed for 307 yards and two touchdowns, but he threw a costly interception that Alabama’s Zabien Brown returned 50 yards for a touchdown in the second quarter. Deion Burks had seven catches for 107 yards and a score for the Sooners (10-3).

Oklahoma's Tate Sandell, the Lou Groza Award winner for the nation's best kicker, tied an FBS single-season record for most made field goals of 50 or more yards. He drilled a 51-yarder into a stiff wind to give the Sooners a 10-0 lead late in the first quarter, his 24th consecutive made field goal. The Sooners outgained the Crimson Tide 118 yards to 12 in the opening period.

Mateer's 6-yard touchdown pass to Isaiah Sategna early in the second quarter pushed Oklahoma's lead to 17-0.

Alabama, which went three-and-out on its first three possessions, finally got its offense going midway through the second quarter when Simpson hit Brooks for a 10-yard score to trim Oklahoma's lead to 17-7. Later in the quarter, Brown's interception return tied the score at 17.

Brooks caught a 30-yard touchdown pass from Simpson early in the third quarter to give Alabama its first lead. The Crimson Tide took a 27-17 advantage on a 40-yard field goal by Conor Talty.

Burks caught a 37-yard touchdown pass from Mateer two plays into the fourth quarter to cut Alabama's lead to 27-24. Oklahoma had chances to stay in the game, but Sandell missed from 36 yards with just under three minutes remaining to end his streak. He missed again from 51 yards out with 1:18 to play.

Alabama: The Crimson Tide played mistake-free ball and stayed focused after struggling early. They scored the next 27 points after falling behind 17-0.

Oklahoma: Mateer has been mistake prone this season. He played a relatively clean game, but the second-quarter interception was a backbreaker and turned the momentum.

Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here. AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football

Alabama wide receiver Lotzeir Brooks (17) makes a touchdown catch against Oklahoma during the second half in the first round of an NCAA College Football Playoff, Friday, Dec. 19, 2025, in Norman, Okla. (AP Photo/Alonzo Adams)