Driving New Momentum in Imaging Industry through Integration and Collaboration
SHANGHAI, July 2, 2025 /PRNewswire/ -- The VISION & IMAGE SHANGHAI 2025 will be held at the Shanghai New International Expo Center from July 17 to 19 (Thursday to Saturday), 2025.
With the theme of "Imaging Innovation • Integrated Collaboration", the exhibition attracts approximately 350 exhibitors and brands from 11 countries and regions including Mainland China, the United States, Russia, Japan, Germany, Spain, Italy, Vietnam, Malaysia, Ukraine, South Korea, and the Hong Kong Special Administrative Region, establishing itself as a professional exhibition with extensive influence in the imaging industry. Among them, the "PHOTO & IMAGING SHANGHAI 2025", co-hosted by the Council for the Promotion of International Trade Shanghai, Shanghai Photographers Association, and Shanghai International Exhibition Management Co.,Ltd, has been awarded the title of Shanghai Excellent Exhibition for two consecutive years, becoming an annual must-visit event for photographers!
Full-chain Presentation from Imaging Capture to Post-production, with Brands Gathering to Meet Diverse Commercial Shooting Scenarios
Relying on the era opportunity of "technological innovation and ecological renewal", the VISION & IMAGE SHANGHAI 2025 brings together its subsidiary exhibitions, including the "PHOTO & IMAGING SHANGHAI 2025", "Video Equipment & Technology Show 2025", "Shanghai International Photo Printing & Art Framing Expo 2025", and "Maternity & Children's Portrait Photography Fair 2025". It also collaborates with the "China Wedding Expo 2025" and the "2025 SHANGHAI BRIDAL FASHION SHOWROOM" to achieve multi-exhibition linkage and resource integration.
The exhibition comprehensively displays new trends, products, and technologies covering "cameras, lenses & filters, photography accessories, film lighting, audio-video equipment, AI technology, digital software, online delivery, imaging output, imaging materials, post-production, framing & mounting, theme sample photos, photo albums & frames, background props, consulting & training, marketing services", etc. It caters to needs from the new tracks of "short videos + live streaming" and "short dramas + short films", and from wedding photography and children's photography to cultural tourism photography, destination weddings, dual-image wedding photography, and graduation season campus photography markets, promoting new forms of cross-border integration between "imaging+" and multiple fields such as commerce, culture, and tourism!
The exhibition occupies Halls E1-E5, gathering domestic and international brand exhibitors, including Fujifilm, Canon, Nikon, Godox, Lishuai, Pgytech, Zhiyun, Meking, Yongnuo, Lexar, Meike, Moma, Neewer, Shimoda, TENBA, SYNCO, Boya, Saramonic, VSGO, NiceFoto, Exascend, Hikvision Storage, Kase, Epson, Fantac, Lucky, Pixel Cake, Baidu Netdisk, MeituYunxiu, DNP, Uni-colour, STARNETeVidec, Tuling, Wang Jun, Yonghe, Xinchangcheng, Alice, Huiyi, Shanwen, Dawang Jiahe, Yingke, Wang Bin, Baojing, Xuxin, 13th District Master Portrait, Su Zhen Sample Photos, Piya Imaging, KD Photography Props, Honggu Xiaoai, Yingzhihui & Yingsuyun, Shengyuhongyang, Sunan Film & TV•KABABA, Weishiguang, etc., reshaping industrial advantages!
Sustained Expansion of Photography Industry Market Scale, Demonstrating Vigorous Development Momentum
According to relevant data statistics, in 2024, the global digital camera shipment volume reached 8.49 million units, an increase of 10%, among which the shipment volume of mirrorless cameras (also known as micro single cameras), which have dominated the market, was 5.61 million units, an increase of 16.1%. The camera shipment volume in the Chinese market reached 1.9481 million units, with sales reaching 229.923 billion yen (11.384 billion RMB), among which the sales volume of mirrorless cameras reached 1.6364 million units, a year-on-year increase of 36.4%, making China the world's largest mirrorless camera market.
On social media, the wave of mirrorless and retro cameras has surged. Camera manufacturers such as Fujifilm, Canon, and Nikon have launched "flashback " campaigns, introducing new products that perfectly integrate analog film dials, lightweight bodies, and classic appearance designs, allowing users to start stylish street photography at any time with the camera in their pockets.
The rigid demand for professional imaging in short video and Vlog content creation has contributed to the camera purchase boom. Therefore, imaging devices that combine movie-level professional high image quality with flexibility, compactness, and diverse video creative expression features have ushered in development opportunities. Whether for film short dramas, live streaming, Vlogs, or 3D VR videos, professional equipment can help create high-quality social network imaging content, enabling video creators to achieve creative freedom.
In addition, the "silver economy" is also an important driver of camera consumption. Outdoor travel photography and learning photography not only enrich the retirement life of the elderly but also help them maintain active thinking. Overall, cameras have gradually become the "social currency" for young people and the "hobby" for middle-aged and elderly people to enrich their lives, with more and more people picking up cameras to express themselves and enrich their lives.
Comprehensive Integration of AI into Commercial Imaging: Focusing on the Present and Embracing Changes
AI has been fully integrated into the imaging chain. New products from Fujifilm, Canon, and Nikon respectively feature intelligent composition, enhanced scene and subject recognition, in-camera AI retouching, and even AI video functions. Computational photography's "AI super-resolution" and "deblurring" have become practical functions to improve image quality.
Driven by the demand for personalized "filter ecology", imaging consumers have an increasingly strong demand for color styles. A series of rich cloud LUT libraries and AI-optimized calibrations meet the creative needs of different scenes and emotions, from ins style to the cyberpunk style, generating atmospheric masterpieces with one click.
In recent years, innovative applications of AI enterprises such as Pixel Cake, MeituYunxiu, Baidu Netdisk, and Tuling in the commercial photography field have significantly improved retouching quality and efficiency, thereby saving labor costs and shortening the time cycle from shooting to delivery.
Industry Leaders Gathering to Focus on the "New Force" of Campus Imaging in the Yangtze River Delta
The VISION & IMAGE SHANGHAI 2025 gives full play to its resource advantages, focuses on the current imaging industry's "hot search keywords", and aims to promote imaging culture, connect market supply and demand, and boost commercial and consumer markets. In addition to displaying a rich and diverse product ecosystem, the exhibition will collaborate with partners to hold a series of activities for discussing industry trends, sharing creative experiences and insights.
Preview of some concurrent conferences and activities:
- Imaging Week•Shanghai: Yangtze River Delta University Youth Photography Joint Exhibition
- Imaging Week•Shanghai: Youth Photography Live PK Competition during
- "Poetic Rhythm of Mountains and Rivers under the Cloud" Aerial Imaging Works Collection Activity
- "Future Vision, Created by Me" V-TECH Video Industry Conference and Campus Video Creation Collection Activity
- Cute childlike innocence・Graduation Season and Maternity, Infant & Children Portrait Photography Private Sharing Workshop
- Click Time・Studio Scene Blind Box Experience Station
- P&I Imaging Industry Lecture
- Commercial Breakthrough・Full-chain Forum for Wedding Photography Industry
The VISION & IMAGE SHANGHAI 2025 is fully prepared. We look forward to gathering with colleagues at home and abroad in Shanghai to participate in this imaging grand event!
Currently, the reservation channel is open.
Click the link to register immediately: http://yshz.cn/LdqqYP.
We sincerely invite imaging industry purchasers and enthusiasts to gather at the Shanghai New International Expo Center.
Exhibition Information
VISION & IMAGE SHANGHAI 2025
Time: July 17-19, 2025 (Thursday-Saturday)
Venue: Shanghai New International Expo Center (Halls E1-E5)
Address: No. 2345 Longyang Road, Pudong New Area (Entrance Hall 1)
Transportation: Huamu Road Station, Metro Line 7
Press Contact
Shanghai International Exhibition Management Co., Ltd.
Tel: (86) 21 6279 2828
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
VISION & IMAGE SHANGHAI 2025 Open in July.
|
Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
Global fans to experience the Games of the Future like never before as MOBA PC.Dota 2 competition kickoffs in Abu Dhabi
DUBAI, UAE, Dec. 13, 2025 /PRNewswire/ -- Phygital International, the global promoter of phygital sports, today announces the official launch of the GOTF OTT Platform, the dedicated streaming destination for the Games of the Future 2025 Abu Dhabi powered by ADNOC (GOTF 2025). The platform goes live as this year's competition begins, with its first broadcast featuring the opening rounds of the MOBA PC.Dota 2 discipline on 14 December from Pixoul Gaming in Abu Dhabi.
Accessible at https://tv.gofuture.games, the new streaming hub serves as the central digital home for live broadcasts, full-event replays, highlights, and exclusive behind-the-scenes content spanning all GOTF 2025 disciplines.
Designed for global accessibility and year-round engagement, the platform enables fans everywhere to watch every match live, revisit full replays at any time, and enjoy curated short-form content optimized for social and mobile viewing.
Powered end-to-end by technology partner Asport, the GOTF OTT Platform integrates advanced cloud-based broadcasting, seamless navigation, and real-time highlight creation tools to elevate the fan experience. These capabilities support richer storytelling across all channels and establish tv.gofuture.games as the long-term digital home of phygital sport.
Moba PC.Dota 2 competition to launch platform
The launch coincides with preparations for a spectacular start to the Games, as the MOBA PC.Dota 2 competition brings together iconic players, celebrated legends, and rising regional stars for what promises to be one of the most competitive line-ups in the event's history. All matches from the discipline will stream live on https://tv.gofuture.games.
Teams set to compete include E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win and TraBoTeam each bringing a distinctive mix of elite pro players and influential gaming personalities. One of the leading competitors will be Xu "BurNIng" Zhilei, who will be playing in team Paper Tigers and who iswidely regarded as one of the greatest carry players in Dota 2 history.
With such a stacked international field, fans can expect clashing playstyles, unpredictable upsets, and fresh rivalries, setting the stage for one of the headline showpieces of GOTF 2025.
Following the opening Group Stage, the competition advances into a full double-elimination playoff bracket, culminating in high-stakes best-of-three clashes on 18–19 December at ADNEC, where teams will fight for a place in the final and a shot at international glory.
Commenting on the launch of the platform, Nis Hatt, CEO of Phygital International, said: "The GOTF OTT Platform marks a major milestone in our mission to bring phygital sport to a global audience. This world-class digital destination showcases the energy, innovation, and inclusivity at the heart of the Games of the Future. As Dota 2 opens the competition tomorrow, we're excited to offer millions of fans a new way to experience every moment of this year's Games live."
Growing network of global broadcast partners
In addition to the GOTF OTT Platform, fans can follow the Games of the Future Abu Dhabi 2025 powered by ADNOC across a growing network of international media rights and broadcast partners, ensuring fans around the world can catch all the action.
In the United States, coverage will be available via ESR TV, the leading gaming and esports network reaching mainstream audiences through platforms such as Apple TV, Sling, and Amazon Prime Video Channels. Across Latin America, FOX Sports Mexico and Zapping will deliver both English and Spanish-language broadcasts across the region.
On mobile-first platforms, Bigo Live will act as an interactive real-time streaming hub, offering live competition windows, creator-led co-streams, and fan-generated reactions. With strong Gen-Z and global creator adoption, Bigo Live brings the Games directly into participatory viewing culture. Complementing this, Likee will amplify the emotion and energy of GOTF 2025 through short-form video storytelling, transforming standout moments into shareable narratives.
These partners build on an already confirmed broadcast footprint that includes Sportworld and BIGG TV across EMEA, Huya and SOOP in Asia, and StarTimes and TV BRICS across Africa.
"With these major additions to our broadcast network, we take great pride in ensuring the Games of the Future Abu Dhabi 2025 powered by ADNOC are accessible to audiences worldwide. We are delivering a multi-regional, multi-generational platform that matches the scale and innovation of phygital sport," added Hatt.
Tickets for the Games of the Future Abu Dhabi 2025 powered by ADNOC are now on sale at www.gotfabudhabi.com. Fans can also follow all the latest updates and behind-the-scenes content on Instagram at @gamesofthefutureofficial and @gotfabudhabi.
About Phygital International (PI):
Phygital International is the promoter of phygital sports globally and is focused on innovating and redefining sports. It is the custodian and rights holder of the Games of the Future and oversees the bidding process for each host city.
For further information please visit: https://Phygitalinternational.com
About the Games of the Future (GOTF):
The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in Abu Dhabi, UAE while the Games of the Future 2026, will be held in Astana, Kazakhstan.
For more information please visit: https://gofuture.games/
Contact: press@phygitalinternational.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
Official streaming platform for the Games of the Future Abu Dhabi 2025 powered by ADNOC launches ahead of opening competition
