Skip to Content Facebook Feature Image

Nexo Becomes First-Ever Digital Wealth Platform of the DP World Tour, Launches Nexo Championship

News

Nexo Becomes First-Ever Digital Wealth Platform of the DP World Tour, Launches Nexo Championship
News

News

Nexo Becomes First-Ever Digital Wealth Platform of the DP World Tour, Launches Nexo Championship

2025-07-02 16:31 Last Updated At:16:40

WENTWORTH, England--(BUSINESS WIRE)--Jul 2, 2025--

Nexo, the premier digital assets wealth platform, has signed a three-year landmark partnership with the DP World Tour, becoming an Official Marketing Partner and the Tour’s Official Digital Wealth Platform through 2027. This agreement marks the first-ever multi-year partnership between a digital assets company and a major global golf tour — a historic convergence of crypto and golf — reflecting both organizations’ shared commitment to performance, innovation, and a global outlook.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250702770847/en/

Nexo has also become the Title Partner of the newly renamed Nexo Championship — previously the Scottish Championship — taking place from August 7–10, 2025. The tournament is set at the Trump International Golf Links in Aberdeenshire, which has earned a reputation as one of the finest modern links courses in the United Kingdom. The tournament will be the penultimate event in the Closing Swing, the fifth and final Global Swing which makes up phase one of the DP World Tour’s 2025 season.

Nexo also becomes an Official Partner to six premier DP World Tour tournaments in 2025. These include the Genesis Scottish Open, where the top two ranked players in the world, Scottie Scheffler and Rory McIlroy, will tee it up, the Betfred British Masters hosted by Sir Nick Faldo, the BMW PGA Championship, the Abu Dhabi HSBC Championship, and the season-ending DP World Tour Championship in Dubai.

At each tournament, Nexo will host tailored hospitality and client experiences, aligned with its services for high-net-worth individuals. Strategic branding on and off the course will highlight the shared values between Nexo and the DP World Tour — discipline, precision, and long-term focus — reflecting Nexo’s commitment to sustainable wealth-building.

Antoni Trenchev, Co-founder and Managing Partner, Nexo, said:

“This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision. Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled.”

Max Hamilton, Executive Commercial Director, DP World Tour, said:

“Nexo’s forward-thinking approach to innovation and performance aligns seamlessly with ours. Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools. Our audience is global, affluent, and financially savvy, making this partnership a powerful platform for strategic engagement.”

Launched in 2018, Nexo delivers its clientele the means to manage, preserve, and grow their crypto holdings. This new partnership is a cornerstone of Nexo’s international presence, reinforcing its mission to drive the next generation of wealth. The collaboration signals the rise of a new kind of partner in elite golf: digital-first, innovation-led, and globally minded. For Nexo, it marks more than a sponsorship; it’s a cultural statement and a bold expansion into the real-world arenas where wealth lives, grows, and competes.

About Nexo

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150 jurisdictions. With over $11 billion in AUM and over $371 billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

About the DP World Tour

The DP World Tour is the main men’s professional golf tour of the European Tour group.

As golf’s global tour, we showcase global talent in global destinations and use our platform to build, entertain and connect our global community.

GLOBAL TALENT: We provide pathways and a platform for the leading international talent, bringing together golfing icons, national heroes and emerging stars from around the world.

GLOBAL DESTINATIONS: We stage tournaments in iconic cities and locations around the world and each week we celebrate and showcase the rich diversity of the courses, cities and cultures we visit.

GLOBAL COMMUNITY: We build, entertain and connect communities through our commitment to innovation, creative content and having a positive social and environmental impact.

Our 2025 Global Schedule features 42 tournaments in 26 different countries and comprises three distinct phases: five ‘Global Swings’, the ‘Back 9’ and the ‘DP World Tour Play-Offs’. It features five Rolex Series events – the premium category of events on the DP World Tour - and four Major Championships, all of which count towards the Race to Dubai Rankings, the Tour’s season-long competition which concludes at the DP World Tour Championship in Dubai.

DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season, the Tour’s 50th season following its formation in 1972.

We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, Aldar, BMW, Buffalo Trace Distillery, Emirates, Fortinet, Nexo and Vestas as Official Partners.

Nexo becomes the first-ever Official Digital Wealth Platform of the DP World Tour.

Nexo becomes the first-ever Official Digital Wealth Platform of the DP World Tour.

OpenAI says it will soon start showing advertisements to ChatGPT users who aren't paying for a premium version of the chatbot.

The artificial intelligence company said Friday it hasn't yet rolled out ads but will start testing them in the coming weeks.

It's the latest effort by the San Francisco-based company to make money from ChatGPT's more than 800 million users, most of whom get it for free.

Though valued at $500 billion, the startup loses more money than it makes and has been looking for ways to turn a profit.

“Most importantly: ads will not influence the answers ChatGPT gives you,” said Fidji Simo, the company’s CEO of applications, in a social media post Friday.

OpenAI said the digital ads will appear at the bottom of ChatGPT's answers “when there’s a relevant sponsored product or service based on your current conversation.”

The ads “will be clearly labeled and separated from the organic answer,” the company said.

Two of OpenAI’s rivals, Google and Meta, have dominated digital advertising for years and already incorporate ads into some of their AI features.

Originally founded as a nonprofit with a mission to safely build better-than-human AI, OpenAI last year reorganized its ownership structure and converted its business into a public benefit corporation. It said Friday that its pursuit of advertising will be “always in support” of its original mission to ensure its AI technology benefits humanity.

But introducing personalized ads starts OpenAI “down a risky path” previously taken by social media companies, said Miranda Bogen of the Center for Democracy and Technology.

“People are using chatbots for all sorts of reasons, including as companions and advisors," said Bogen, director of CDT’s AI Governance Lab. “There’s a lot at stake when that tool tries to exploit users’ trust to hawk advertisers’ goods.”

OpenAI makes some money from paid subscriptions but needs more revenue to pay for its more than $1 trillion in financial obligations for the computer chips and data centers that power its AI services. The risk that OpenAI won’t make enough money to fulfill the expectations of backers like Oracle and Nvidia has amplified investor concerns about an AI bubble.

“It is clear to us that a lot of people want to use a lot of AI and don’t want to pay, so we are hopeful a business model like this can work,” said OpenAI CEO Sam Altman in a post Friday on social platform X. He added that he likes the ads on Meta's Instagram because they show him things he wouldn't have found otherwise.

OpenAI claims it won't use a user's personal information or prompts to collect data for ads, but the question is “for how long,” said Paddy Harrington, an analyst at research group Forrester.

“Free services are never actually free and these public AI platforms need to generate revenue,” Harrington said. “Which leads to the adage: If the service is free, you’re the product.”

FILE - The OpenAI logo is displayed on a mobile phone in front of a computer screen with output from ChatGPT, March 21, 2023, in Boston. (AP Photo/Michael Dwyer, File)

FILE - The OpenAI logo is displayed on a mobile phone in front of a computer screen with output from ChatGPT, March 21, 2023, in Boston. (AP Photo/Michael Dwyer, File)

Recommended Articles