Dembélé destroys Lille and lifts PSG back on top of Ligue 1

PARIS (AP) — Ousmane Dembélé put transfer talk behind him and scored a crucial brace for Paris Saint-Germain in a 3-0 win over Lille that returned it to the top of Ligue 1 on Friday.

French media last week reported that the 2025 Ballon d’Or winner rejected a new contract offer.

His coach Luis Enrique called the speculation fake news and Dembélé’s focus was razor sharp in a game between two of the league’s top four.

His 12th-minute strike from more than 20 meters out gave the Lille goalkeeper no chance and his second 18 minutes into the second half was a reminder of why he picked up that Ballon d’Or.

With four defenders in front of him, Dembélé somehow found space to chip the most audacious of shots that bamboozled keeper Berke Ozer and dropped in just under the crossbar.

Substitute Bradley Barcola, another whose future has been subject to speculation, rounded off the scoring in injury time when he pounced on slack defending and slammed home the third.

The win settled nerves at the defending champion just days after city rival Paris FC knocked it out of the French Cup.

Friday’s win lifted PSG back atop the league table, two points clear of Lens which has a game in hand on Saturday against second-to-last Auxerre.

Lille remained fourth, 10 points back.

Monaco fell to its seventh defeat in eight games after another poor performance, this time at home to Lorient 3-1.

Lorient’s Bamba Dieng had a goal disallowed in the first half but he got one that counted midway through the second period. The Senegalese forward seized on a mistake by the Monaco defense.

Ansu Fati equalized eight minutes later but goals from Jean-Victor Makengo in the 85th minute and Dermane Karim three minutes from time gave visiting Lorient all three points and extended its unbeaten run to nine games in all competitions.

Lorient was one point behind ninth-placed Monaco.

It was another unhappy start to the weekend for Monaco, whose record in Friday night games fell to won two, drawn five, lost nine.

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PSG's head coach Luis Enrique reacts during the French League One soccer match between Paris Saint-Germain and Lille in Paris, France, Friday, Jan. 16, 2026. (AP Photo/Michel Euler)

PSG's Bradley Barcola celebrates after scoring his side's third goal during the French League One soccer match between Paris Saint-Germain and Lille in Paris, France, Friday, Jan. 16, 2026. (AP Photo/Michel Euler)

Lille's Tiago Santos, left, challenges for the ball with PSG's Willian Pacho during the French League One soccer match between Paris Saint-Germain and Lille in Paris, France, Friday, Jan. 16, 2026. (AP Photo/Michel Euler)

PSG's Ousmane Dembele celebrates after scoring his side's second goal during the French League One soccer match between Paris Saint-Germain and Lille in Paris, France, Friday, Jan. 16, 2026. (AP Photo/Michel Euler)

PSG's Ousmane Dembele, right, challenges for the ball with Lille's Hakon Arnar Haraldsson during the French League One soccer match between Paris Saint-Germain and Lille in Paris, France, Friday, Jan. 16, 2026. (AP Photo/Michel Euler)

OpenAI says it will soon start showing advertisements to ChatGPT users who aren't paying for a premium version of the chatbot.

The artificial intelligence company said Friday it hasn't yet rolled out ads but will start testing them in the coming weeks.

It's the latest effort by the San Francisco-based company to make money from ChatGPT's more than 800 million users, most of whom get it for free.

Though valued at $500 billion, the startup loses more money than it makes and has been looking for ways to turn a profit.

“Most importantly: ads will not influence the answers ChatGPT gives you,” said Fidji Simo, the company’s CEO of applications, in a social media post Friday.

OpenAI said the digital ads will appear at the bottom of ChatGPT's answers “when there’s a relevant sponsored product or service based on your current conversation.”

The ads “will be clearly labeled and separated from the organic answer,” the company said.

Two of OpenAI’s rivals, Google and Meta, have dominated digital advertising for years and already incorporate ads into some of their AI features.

Originally founded as a nonprofit with a mission to safely build better-than-human AI, OpenAI last year reorganized its ownership structure and converted its business into a public benefit corporation. It said Friday that its pursuit of advertising will be “always in support” of its original mission to ensure its AI technology benefits humanity.

But introducing personalized ads starts OpenAI “down a risky path” previously taken by social media companies, said Miranda Bogen of the Center for Democracy and Technology.

“People are using chatbots for all sorts of reasons, including as companions and advisors," said Bogen, director of CDT’s AI Governance Lab. “There’s a lot at stake when that tool tries to exploit users’ trust to hawk advertisers’ goods.”

OpenAI makes some money from paid subscriptions but needs more revenue to pay for its more than $1 trillion in financial obligations for the computer chips and data centers that power its AI services. The risk that OpenAI won’t make enough money to fulfill the expectations of backers like Oracle and Nvidia has amplified investor concerns about an AI bubble.

“It is clear to us that a lot of people want to use a lot of AI and don’t want to pay, so we are hopeful a business model like this can work,” said OpenAI CEO Sam Altman in a post Friday on social platform X. He added that he likes the ads on Meta's Instagram because they show him things he wouldn't have found otherwise.

OpenAI claims it won't use a user's personal information or prompts to collect data for ads, but the question is “for how long,” said Paddy Harrington, an analyst at research group Forrester.

“Free services are never actually free and these public AI platforms need to generate revenue,” Harrington said. “Which leads to the adage: If the service is free, you’re the product.”

FILE - The OpenAI logo is displayed on a mobile phone in front of a computer screen with output from ChatGPT, March 21, 2023, in Boston. (AP Photo/Michael Dwyer, File)