LONDON (AP) — Hard-rock royalty and some 40,000 fans gathered for an ear-splitting tribute to Ozzy Osbourne at what the heavy metal icon says was his last-ever live performance.
The original lineup of Osbourne’s band Black Sabbath performed at Villa Park soccer stadium in their home city of Birmingham, central England, on Saturday.
The 76-year-old singer, who has been diagnosed with Parkinson’s disease, sang from a black throne that rose up from under the stage.
“Let the madness begin!” he urged as he took the stage, and later paid tribute to fans.
“I don’t know what to say, man, I’ve been laid up for like six years. You have no idea how I feel — thank you from the bottom of my heart,” Osbourne said. “You’re all … special. Let’s go crazy, come on.”
Osbourne performed several songs solo before being joined onstage, for the first time in 20 years, by Black Sabbath bandmates Tony Iommi, Terence “Geezer” Butler and Bill Ward. The band ended a short set with “Paranoid," one of its most famous songs.
It capped a day-long metal festival that included performances from the likes of Anthrax, Metallica and Guns N’Roses. Artists who sent plaudits and well-wishes included Jack Black, Dolly Parton and Elton John.
“You are one of the most remarkable singers of our time,” John said. “You are the king, you are the legend.”
Osbourne formed Black Sabbath in 1968 in Birmingham, a city then known for its heavy industry that became the crucible of the British metal scene. Black Sabbath’s devil imagery and thunderous sound made them one of the era's most influential — and parent-scaring — metal acts. Both the band and Osbourne as a solo artist have been inducted into the Rock & Roll Hall of Fame.
Osbourne’s fame expanded into the mainstream in the early 2000s, when he joined his wife Sharon Osbourne, and two of their children in the MTV reality TV show “The Osbournes.”
He has struggled with health issues since 2003 following a near-fatal quad bike crash. He revealed his Parkinson’s diagnosis in 2020 and paused touring in 2023 after spinal surgery.
FILE - Ozzy Osbourne performs during the Commonwealth Games closing ceremony at the Alexander stadium in Birmingham, England, Monday, Aug. 8, 2022. (AP Photo/Alastair Grant, File)
SINGAPORE--(BUSINESS WIRE)--Jan 7, 2026--
Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The update allows teams to monitor brand mentions across video platforms and Reddit visibility within Google Search – key surfaces influencing how brands are discovered and evaluated.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260106995102/en/
People now discover and evaluate brands on video and Reddit. Most monitoring tools still treat these as isolated mentions. Brand Radar brings them into one view, showing where brands appear, how competitors compare, and which channels matter most. This supports Ahrefs’ broader goal of helping businesses stay discoverable across every surface that matters.
Brand Radar’s video and Reddit indexes are built on the same infrastructure that powers its AI visibility tracking. This infrastructure processes over 239M prompts every month, giving Brand Radar the ability to index, compare, and monitor brand visibility across fast-moving surfaces. It currently includes:
This scale lets businesses study any brand’s visibility across AI, search, video, and community platforms.
YouTube + TikTok (Beta)
Brand Radar now scans video descriptions, transcripts, and titles for mentions, surfacing only snippets with brand mentions, instead of full transcripts. Teams can quickly see which videos reference their brand and understand the context those mentions appear in.
Reddit in SERPs (Beta)
Tracks where brands appear in Reddit results shown in Google Search, including titles, descriptions, and subreddit snippets.
“ ChatGPT and other AI tools are becoming an important discovery layer, but they’re not where demand starts. Demand is created on platforms that capture massive attention — YouTube, TikTok, and Reddit — where people talk, share, and influence each other. By monitoring brand mentions across these platforms, Brand Radar helps teams understand what’s driving their visibility in AI, not just where they end up being mentioned. ” – Tim Soulo, Chief Marketing Officer at Ahrefs
Availability
YouTube, TikTok, and Reddit indexes are available while in beta for all paid Ahrefs customers. They will move into Brand Radar add-ons after beta.
Learn more at https://ahrefs.com/brand-radar.
See which videos reference your brand and understand the context those mentions appear in.
Video and Reddit visibility in Brand Radar
