SINGAPORE--(BUSINESS WIRE)--Jan 7, 2026--
Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The update allows teams to monitor brand mentions across video platforms and Reddit visibility within Google Search – key surfaces influencing how brands are discovered and evaluated.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260106995102/en/
People now discover and evaluate brands on video and Reddit. Most monitoring tools still treat these as isolated mentions. Brand Radar brings them into one view, showing where brands appear, how competitors compare, and which channels matter most. This supports Ahrefs’ broader goal of helping businesses stay discoverable across every surface that matters.
Brand Radar’s video and Reddit indexes are built on the same infrastructure that powers its AI visibility tracking. This infrastructure processes over 239M prompts every month, giving Brand Radar the ability to index, compare, and monitor brand visibility across fast-moving surfaces. It currently includes:
This scale lets businesses study any brand’s visibility across AI, search, video, and community platforms.
YouTube + TikTok (Beta)
Brand Radar now scans video descriptions, transcripts, and titles for mentions, surfacing only snippets with brand mentions, instead of full transcripts. Teams can quickly see which videos reference their brand and understand the context those mentions appear in.
Reddit in SERPs (Beta)
Tracks where brands appear in Reddit results shown in Google Search, including titles, descriptions, and subreddit snippets.
“ ChatGPT and other AI tools are becoming an important discovery layer, but they’re not where demand starts. Demand is created on platforms that capture massive attention — YouTube, TikTok, and Reddit — where people talk, share, and influence each other. By monitoring brand mentions across these platforms, Brand Radar helps teams understand what’s driving their visibility in AI, not just where they end up being mentioned. ” – Tim Soulo, Chief Marketing Officer at Ahrefs
Availability
YouTube, TikTok, and Reddit indexes are available while in beta for all paid Ahrefs customers. They will move into Brand Radar add-ons after beta.
Learn more at https://ahrefs.com/brand-radar.
See which videos reference your brand and understand the context those mentions appear in.
Video and Reddit visibility in Brand Radar
WASHINGTON (AP) — Defense Secretary Pete Hegseth said Thursday that he will allow service members to carry personal weapons onto military installations, citing the Second Amendment and recent shootings at bases across the country.
In a video posted to X, Hegseth said he is signing a memo that will direct base commanders to allow requests for troops to carry privately owned firearms “with the presumption that it is necessary for personal protection.”
He said any denial of a service member's request must be explained in detail and in writing.
“Effectively, our bases across the country were gun-free zones,” Hegseth said. “Unless you're training or unless you are a military policeman, you couldn't carry, you couldn't bring your own firearm for your own personal protection onto post.”
Questions about why service members lacked access to weapons have often emerged following shootings on the nation's military bases. Such shootings have ranged from isolated events between service members to mass casualty events, such as the shootings by an Army psychiatrist at Texas’ Ford Hood in 2009 that left 13 people dead.
Hegseth cited some of the events in his video, including a shooting that injured five soldiers at Fort Stewart in Georgia last year. Officials said the shooter, an Army sergeant who worked at the base, used his personal handgun before he was tackled by fellow soldiers and arrested.
“In these instances, minutes are a lifetime,” Hegseth said. “And our service members have the courage and training to make those precious, short minutes count.”
Defense Department policy has prohibited military personnel from carrying personal weapons on base without permission from a senior commander, with strict protocol for how the firearms must be stored.
Typically, military personnel must officially check their guns out of secure storage to go to on-base hunting areas or shooting ranges, then check all firearms back in promptly after their sanctioned use. Military police are often the only armed personnel on base, outside of shooting ranges, hunting areas or in training, where soldiers can wield their service weapons without ammunition.
Tanya Schardt, senior counsel at the Brady gun violence prevention organization, said in a statement that Defense Department leaders and the military’s top brass have opposed relaxing the current policy, which was originally enacted under President George H.W. Bush.
Schardt noted that most active duty service members who die by suicide do so with a weapon they own personally, not one military-issued, and argued that there will “undoubtedly be an increase in gun suicide and other gun violence.”
While fewer American service members died by suicide in 2024, the suicide rates among active duty troops overall still have gradually increased between 2011 and 2024, according to a Pentagon report released Tuesday.
“Our military installations are among the most guarded, protected properties in the world, and they’ve never been ‘gun-free zones,’” Schardt said. “If there is a problem with violent crime on these installations, then the Secretary of Defense has an obligation to alert the American people and describe how he’s working to prevent that crime.”
Defense Secretary Pete Hegseth speaks to members of the media during a press briefing at the Pentagon in Washington, Tuesday, March 31, 2026. (AP Photo/Manuel Balce Ceneta)
