SINGAPORE--(BUSINESS WIRE)--Jan 7, 2026--
Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The update allows teams to monitor brand mentions across video platforms and Reddit visibility within Google Search – key surfaces influencing how brands are discovered and evaluated.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260106995102/en/
People now discover and evaluate brands on video and Reddit. Most monitoring tools still treat these as isolated mentions. Brand Radar brings them into one view, showing where brands appear, how competitors compare, and which channels matter most. This supports Ahrefs’ broader goal of helping businesses stay discoverable across every surface that matters.
Brand Radar’s video and Reddit indexes are built on the same infrastructure that powers its AI visibility tracking. This infrastructure processes over 239M prompts every month, giving Brand Radar the ability to index, compare, and monitor brand visibility across fast-moving surfaces. It currently includes:
This scale lets businesses study any brand’s visibility across AI, search, video, and community platforms.
YouTube + TikTok (Beta)
Brand Radar now scans video descriptions, transcripts, and titles for mentions, surfacing only snippets with brand mentions, instead of full transcripts. Teams can quickly see which videos reference their brand and understand the context those mentions appear in.
Reddit in SERPs (Beta)
Tracks where brands appear in Reddit results shown in Google Search, including titles, descriptions, and subreddit snippets.
“ ChatGPT and other AI tools are becoming an important discovery layer, but they’re not where demand starts. Demand is created on platforms that capture massive attention — YouTube, TikTok, and Reddit — where people talk, share, and influence each other. By monitoring brand mentions across these platforms, Brand Radar helps teams understand what’s driving their visibility in AI, not just where they end up being mentioned. ” – Tim Soulo, Chief Marketing Officer at Ahrefs
Availability
YouTube, TikTok, and Reddit indexes are available while in beta for all paid Ahrefs customers. They will move into Brand Radar add-ons after beta.
Learn more at https://ahrefs.com/brand-radar.
See which videos reference your brand and understand the context those mentions appear in.
Video and Reddit visibility in Brand Radar
CHICAGO & PITTSBURGH--(BUSINESS WIRE)--May 18, 2026--
After a breakout debut that quickly became a summer sensation — drawing 85,000 fans in the stands and 8 million streaming live via the Fox Sports app and @INDYCARonFOX social platforms — Oscar Mayer is firing up the grills and revving up for the second annual Wienie 500. Returning Friday, May 22, all six Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a high-stakes race to crown the Top Dog. The race kicks off summer, proving that even the most unexpected places — like a professional racetrack — are the perfect setting for an Oscar Mayer wiener. Now back for another lap, the Wienie 500 brings new competition, refreshed race-day livery, special guests and can’t-miss entertainment — all broadcast live on FOX.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260518955069/en/
Earlier this year, Oscar Mayer handed the keys to fans with its first-ever “Pick Your Dog” bracket, letting America decide who would claim the coveted sixth spot. The results? Corn Dog is officially in, bumping Sonoran Dog and joining Chi Dog (Midwest), New York Dog (East), Chili Dog (South), Seattle Dog (Northwest) and reigning champion Slaw Dog (Southeast) in a high-stakes race around the Brickyard to see who cuts the mustard. With a new contender in the mix, teams are hungrier than ever and ready to show off their well-cooked strategy to make it to the “Wieners Circle.”
All six Wienermobiles and racing suits will debut new colors, decals and designs, and for the first time in over a decade, the brand is dropping limited-edition Wiener Whistles to mark the occasion. And this year, Oscar Mayer is bringing serious horsepower: Nolan Siegel, Stingray Rob, Scott McLaughlin and fellow INDYCAR SERIES drivers will coach the Hotdoggers, offering pro-level racing tips as teams compete for the coveted Borg-Wiener Trophy. Together, it’s a one-of-a-kind delightful racing experience only Oscar Mayer can deliver.
Fans at home can get in on the bun-derful action by purchasing exclusive Wienie 500 merchandise at shop.ims.com and casting their vote for who will take Top Dog on Instacart — correct predictions will score free Oscar Mayer wieners while supplies last.
“Last year’s inaugural race proved the Wienie 500 is more than just a one-time spectacle, it’s a real race cemented in culture,” said Kelsey Rice, Brand Communications Director at Oscar Mayer. “This year, we are turbo-charging all race elements to give fans a fresh take on the disarmingly delightful experience they fell in love with year one. From ushering in Team Corn Dog to bringing in the pros, we are going all-in to encourage fans everywhere to pick up Oscar Mayer wieners, kick off summer and enjoy the ride with us.”
Race day coverage begins live on FOX and FOX One at 2:00pm ET on Friday, May 22. FOX INDYCAR play-by-play announcer Will Buxton again calls the race alongside FOX INDYCAR analysts Townsend Bell and James Hinchcliffe, with pit reporting by Georgia Henneberry and Kevin Lee. For more information on the meatiest race in motorsports, including how to purchase tickets, attend watch parties at Tom’s Watch Bar locations across the country and get in on other fan engagement opportunities, follow @OscarMayer, @Wienermobile, @IndianapolisMotorSpeedway and @IndyCarOnFox on Instagram and TikTok.
*To learn more about the Instacart promotion see official rulesHERE.
ABOUT THE KRAFT HEINZ COMPANY
Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high-quality, great-tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.
Oscar Mayer is firing up the grills and revving up for the second annual Wienie 500. Returning Friday, May 22, all six Wienermobiles will haul buns to the legendary Indianapolis Motor Speedway for a high-stakes race to crown the Top Dog.
