SafelyYou Welcomes Joelle Poe as Vice President of Strategy

SAN FRANCISCO--(BUSINESS WIRE)--May 18, 2026--

SafelyYou, the leader in empowering safer, more person-centered care across senior living through proven AI, industry-changing hardware, and remote expert clinicians, has appointed Joelle Poe as Vice President of Strategy. In her new role, Poe will lead SafelyYou's strategic initiatives, helping to shape the long-term direction of the business, sharpen the company's competitive positioning, and translate deep customer and market insight into product and go-to-market decisions that define the next frontier of AI-powered senior living.

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SafelyYou is known for delivering unmatched innovation and is trusted to serve more than 950 communities. The addition of Poe will more strongly cement the company’s position as the AI leader senior living relies on, as she brings a new perspective to thought leadership and product development, based on her more than 18 years of expertise in product and technology across age-tech, healthcare, hospitality, and senior living. As SafelyYou looks to continue shaping the future of senior living, Poe will be instrumental in guiding their partnerships program, as well as informing their product and marketing strategy.

Poe said of the new role, “I’m thrilled to join SafelyYou at this incredibly exciting time for the company, as well as this critical moment for senior living. The industry is evolving to meet the needs of a changing consumer; and we have technology solutions like SafelyYou that can add real value and drive real change for the industry, helping to meet that consumer’s care needs, as well as their innovation expectations. I see strategy as starting with deep listening: knowing our customers' realities, understanding where the market is headed, and making sure every decision we make is grounded in that perspective. I look forward to helping SafelyYou continue to lead the industry in AI care solutions and to articulating that leadership in ways that resonate across the communities and operators we serve."

George Netscher, founder and CEO of SafelyYou added, “I can’t think of a more respected, thoughtful, or influential person for this role. Joelle is the perfect fit, and we are so very grateful to have her. She shares my deep commitment to the industry and vision for how technology can support senior housing operators to serve their teams and their residents in ways we previously didn’t even think were possible. I’m beyond excited to have her help develop the strategy to get us there.”

SafelyYou has already earned a 71.4 NPS score for its proven performance and reliability, and is demonstrated to reduce falls, risk, and cost while elevating care, extending length of stay, and increasing NOI. With a commitment to market listening and an optimized platform, Poe’s role will enhance that earned trust while expanding the SafelyYou mission to improve care quality for seniors.

Prior to joining SafelyYou, Poe founded Centered Care, a technology-enabled care model specifically designed for senior living. She served as Chief Product Officer at SkyPoint, and as the leader of product development at several large insurance plans, where she led their digital transformation and the development of their population health analytics platforms. Poe is a member of the NIC Future Leaders Council (FLC) and the Chair of the NIC Partnering for Health Committee.

About SafelyYou

Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. The company’s passionate mission is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians.

SafelyYou is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, LOS, and NOI. All helping ensure that communities reach both their clinical and financial goals.

SafelyYou is used by skilled nursing facilities and assisted living communities all across North America—from the largest national organizations to regional and local ones, too. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list.

For more on SafelyYou, visit: https://safely-you.com/

Connect with SafelyYou on LinkedIn: https://www.linkedin.com/company/safelyyou/

Joelle Poe, Vice President of Strategy, SafelyYou

MADRID (AP) — A Spanish court acquitted Shakira in a tax fraud case, ordering the government to return more than 55 million euros ($64 million) in wrongly imposed fines, a court document seen Monday by The Associated Press said.

The decision follows years of tax troubles in Spain for the Colombian superstar.

The ruling relates to a dispute over the 2011 tax year in which Spanish tax authorities did not prove that the singer was a resident of Spain, the Madrid-based court said in its decision.

For a person to be considered a tax resident in Spain, she must spend more than 183 days in the country.

Spanish authorities were only able to prove that Shakira lived in Spain that year for a total of 163 days, the court said, ordering the Treasury to reimburse the singer the tax paid plus interest.

“There was never any fraud, and the Tax Agency itself was never able to prove otherwise, simply because it wasn’t true," Shakira said in a statement provided by her lawyers.

Spain's Treasury is to reimburse the singer 60 million euros (almost $70 million), including interest, Shakira’s lawyer said.

“This resolution comes after an eight-year ordeal that has taken an unacceptable toll, reflecting a lack of rigor in administrative practices,” her lawyer, José Luís Prada, said in a statement.

Spain's tax authorities have over the past decade or so cracked down on soccer stars like Lionel Messi and Cristiano Ronaldo for not paying their full due in taxes. Those players were found guilty of tax evasion but avoided prison time thanks to a provision that allows a judge to waive sentences under two years in length for first-time offenders.

FILE - Shakira performs during the Global Citizen Festival in New York on Sept. 27, 2025. (Photo by Charles Sykes/Invision/AP, File)