QINGDAO, China, July 8, 2025 /PRNewswire/ -- Hisense, a leading global brand in consumer electronics and home appliances, continues to showcase its cutting-edge display technology on the world's biggest sports stages. During the FIFA Club World Cup 2025â„¢, Hisense's state-of-the-art screens are featured in the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC), providing a stunningly sharp and immersive view of every match.
The VAR system demands extremely high standards for display performance, including ultra-high resolution, color accuracy, and real-time responsiveness. Hisense's advanced screen technology delivers the clarity and precision required, ensuring that every detail of every play is visible with unmatched fidelity.
This marks the first time that FIFA has granted exclusive VAR screen branding rights to a partner, underscoring Hisense's growing influence as a trusted provider of professional display solutions for elite-level sport.
Beyond the control room, Hisense branding is also prominently featured inside the stadium—from dynamic LED perimeter boards to giant jumbotrons—showcasing bold messages such as "HISENSE 100" TV, GLOBAL No.1" and "#RGB-MiniLED TV". These messages reinforce Hisense's commitment to technological excellence and global leadership—highlighting flagship innovations such as 100-inch TVs, and cutting-edge RGB-MiniLED displays on a world stage.
As global audiences tune in to witness the action, Hisense proudly continues its mission to enhance the viewing experience—on the pitch, in the VAR room, and at home. With its display innovations at the heart of the game, Hisense empowers everyone to truly Own the Moment.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023- Q12025). As the first official partner of the FIFA Club World Cup 2025â„¢, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
Photo - https://mma.prnasia.com/media2/2724751/image_5006806_23111716.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hisense Display Technology Powers VAR Viewing at FIFA Club World Cup 2025™
Limited Edition Drop Features Iconic Jake Burton Quotes on Snowboards, Apparel & Accessories
BURLINGTON, Vt., Jan. 9, 2026 /PRNewswire/ -- Burton is proud to unveil 'From Burton to the World', a limited-edition collection of snowboards, apparel and accessories that feature iconic quotes by late Burton founder, Jake Burton Carpenter. Professional snowboarders sponsored by Burton will debut the collection as they compete in Aspen, Colorado and Laax, Switzerland this month, with global availability beginning February 3rd on Burton.com and at select flagship stores and retail partners worldwide.
"Jake built Burton on a simple belief: snowboarding brings people together," said Donna Carpenter, Burton Owner & Chair of the Board. "While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community. 'From Burton to the World' celebrates this spirit. Each board carries Jake's words, but more importantly, 'From Burton to the World' represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake's vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul."
Jake's Words, Riders' Choice
Burton Team riders worked directly with designers to select the Jake Burton quotes that resonated most with them. The result: six bold, graphic snowboards in a vibrant color palette, each featuring history-making quotes in block print.
The Collection
'HAVE AS MUCH FUN AS POSSIBLE'
Ridden by: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China) and Clemens Millauer (Austria).
'RIDING IS WHERE THE ENERGY COMES FROM & IT'S ALSO WHERE IT GOES'
Ridden by: Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan) and Jakub Hrones (Czech Republic).
'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY'
Ridden by: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), Zoi Sadowski-Synnott (New Zealand).
'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL'
Ridden by: Shuichiro Shigeno (Japan).
'BELIEVE IN SNOWBOARDING'
Ridden by: Kaishu Hirano (Japan).
'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS'
Ridden by: Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada) and Mari Fukada (Japan).
Supporting the Riders, Celebrating the Community
Burton is proud to support this incredible global community of riders who carry forward Jake's vision every time they drop in. Fans can celebrate alongside Burton riders and own a piece of snowboarding history with the 'From Burton to the World' collection of snowboards, apparel, and accessories—available in limited quantities worldwide beginning February 3rd on Burton.com and at select Burton flagship stores and retail partners.
Photo - https://mma.prnasia.com/media2/2857988/Burton_Riders_Debut.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Burton Riders Debut 'From Burton to the World' Collection in Aspen & Laax
