Summer consumption promotion campaign sets off tourism boom across China

⁠⁠⁠⁠⁠⁠⁠China's traveler hotspots are bustling this summer, driven by a nationwide campaign to boost consumer spending during peak travel season.

According to the Ministry of Culture and Tourism, the nationwide summer tourism consumption campaign, which runs from July to August, will see local authorities across China allocating subsidies totaling 570 million yuan (approximately 80 million U.S. dollars) to boost cultural and tourism consumption. 

More than 39,000 tourism events, ranging from coastal vacations, cultural performances and exhibitions to market fairs and family-friendly entertainment activities, will be held during the two months. 

Shanghai, renowned for its modern charm and vibrant theme parks, has witnessed a surge in hotel bookings this month. Data from travel platforms reveals a 40 percent increase compared to the same period last year. 

"Rooms for families and for two-bed [rooms] are almost fully booked through the end of July. The rooms are also 5-percent pricier amid the surging demand," said Jiao Yang, director of operations at a local hotel.

Since its launch in May, the grassroots Jiangsu Football City League, known as Suchao, has captured nationwide attention. Based in Jiangsu Province on China's eastern coast, the league features thrilling competitions between teams representing 13 prefecture-level cities, drawing enthusiastic sports fans from across the country.

For football fans traveling to Nanjing, the provincial capital, many local museums and other attractions are offering free entry, as part of the efforts to support Suchao. 

"We are expecting a spike in footfalls for this weekend's football match. We believe the number of visitors will jump more than 120 percent from a year ago," said Dong Ting, director for Resort Management at the Nanjing Pearl Spring Scenic Area, a popular tourist resort in Nanjing. 

While some flock to the heat of intense matches, others head to China's northeastern regions for cooler retreats. 

Yanji, a vibrant city in Jilin Province known for its rich Korean ethnic heritage, is experiencing a booming summer tourism season, with camping-related businesses like gadget vendors, food stalls, and live performance organizers thriving to meet the surge in visitors. 

"This is our third year visiting Yanji. Very nice camping culture, with packed schedules of live activities. We'll definitely be coming back," said Zhao Junyang, a camping enthusiast. 

The summer holiday that spans July and August each year is a peak season for domestic tourism, especially among families with children. Data from online travel platforms showed that domestic trips during the summer will increase by at least 30 percent year on year.

Summer consumption promotion campaign sets off tourism boom across China

China’s national logistics hubs have delivered significant progress, with development shifting toward innovation and quality and showing robust vitality, according to a report released Thursday by the China Federation of Logistics and Purchasing (CFLP).

In 2025, the average cargo throughput of national logistics hubs increased by 5.5 percent year-on-year, a growth rate 2.3 percentage points higher than the national average freight volume. Infrastructure gaps are being filled at an accelerated pace, with nearly 80 percent of hubs equipped with railway yards or dedicated railway lines.

Meanwhile, the railway access rate for land-port and port-type hubs reached 97.2 percent and 89.7 percent respectively. Port-type hubs collectively operated more than 2,700 cargo shipping routes, the report said.

Additionally, technological innovation continued to empower the upgrading of hubs, accelerating the widespread adoption of digital and intelligent technologies.

In 2025, intelligent equipment and facilities were applied on over 90 percent of hubs, with unmanned gate systems, intelligent dispatching, and automated operations being widely implemented. The pace of green and low-carbon transformation is also quickening.

Also in 2025, over 70 percent of hubs were equipped with new energy freight vehicles, and more than half of hubs used renewable energy for power generation. Green logistics and low-carbon operations have become a new trend in the industry.

"At present, China’s national logistics infrastructure has largely aligned with the needs of economic development. During the 15th Five-Year Plan period, achieving high-quality economic growth will require national logistics hubs to systematically enhance their capacity, driving a transformation from mere existence to excellence, and from simple connectivity to smooth, efficient flows. Efforts must focus on dismantling data barriers among road, rail, water, and air transport, while building a collaborative mechanism that enables logistics hubs to operate in an integrated, networked manner," said Hu Dajian, vice president of China Federation of Logistics and Purchasing.

To date, China has cumulatively released seven batches of 181 national logistics hubs, accounting for approximately 79 percent of the planned total.

China's logistics hubs see robust throughput gains, accelerated modernization