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DUBAI, UAE, July 9, 2025 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, today announces a transformative rebranding experience, marking a pivotal moment in its six-year journey. With the launch of the #IMakeIt campaign and a striking new visual identity, Bybit signals a renewed commitment to reshaping the financial landscape and empowering its vibrant community of over 70 million users worldwide.
A New Chapter: Where Boundaries Dissolve
Since its inception, Bybit has been at the forefront of innovation, bridging the worlds of centralized and decentralized finance, crypto and equity, and welcoming everyone from beginners to seasoned professionals. Today, Bybit reaffirms its mission: to not just serve traders, but to redefine what and how people can trade. In a world where everything is possible, Bybit is reshaping what "possible" means.
"At Bybit, we believe that every user has the power to shape their own financial destiny. The #IMakeIt campaign and our new visual identity reflect our commitment to innovation, inclusivity, and empowerment," said Claudia Wang, Head of Marketing, Bybit. "We're here to dissolve boundaries, unlock possibilities, and guide our community into a future where everything is possible. This is more than a refresh—it's a bold step forward, inspired by our users and driven by our vision to reshape global finance."
Building What's Next: The New Bybit Story
This brand reset is about leading the next evolution in finance, empowering users to shape their own financial futures, and making digital assets and decentralized tools usable, powerful, and inclusive.
- Vision: Reshaping global finance by unlocking possibilities for everyone.
- Mission: Resetting the status quo by reshaping the ecosystem into a discipline-driven, inclusive, transparent, guided yet built to endure.
The Heart of the New Brand: "I"
At the core of Bybit's new identity is the letter "I"—symbolizing identity, innovation, and intention. It's personal, powerful, and represents every user shaping the future alongside Bybit.
What's Changed: More Than a Visual Update
This transformation is a full-scale reset of Bybit's identity and purpose. At the heart of the rebrand is a reimagined approach to how Bybit communicates, connects, and empowers—not just traders, but all users. The new tone is bold yet human, global yet locally tuned, guiding users through clarity, empowerment, and innovation. Storytelling now leads the brand, with a focus on reshaping what's possible in finance for everyone, everywhere.
Phased Rollout: Where You'll See the Change
- Early July: Public brand launch with a global campaign, social media activations, and a livestream event.
- Mid-July: App refresh, including UI and icon updates across both Lite and Pro experiences.
- Coming Soon: Website refresh, featuring a new homepage, onboarding flow, and key product pages.
- August Onwards: Consistent rollout across regional adaptations, videos, templates, internal tools, and global events.
#Bybit / #TheCryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, July 9, 2025 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, today announces a transformative rebranding experience, marking a pivotal moment in its six-year journey. With the launch of the #IMakeIt campaign and a striking new visual identity, Bybit signals a renewed commitment to reshaping the financial landscape and empowering its vibrant community of over 70 million users worldwide.
A New Chapter: Where Boundaries Dissolve
Since its inception, Bybit has been at the forefront of innovation, bridging the worlds of centralized and decentralized finance, crypto and equity, and welcoming everyone from beginners to seasoned professionals. Today, Bybit reaffirms its mission: to not just serve traders, but to redefine what and how people can trade. In a world where everything is possible, Bybit is reshaping what "possible" means.
"At Bybit, we believe that every user has the power to shape their own financial destiny. The #IMakeIt campaign and our new visual identity reflect our commitment to innovation, inclusivity, and empowerment," said Claudia Wang, Head of Marketing, Bybit. "We're here to dissolve boundaries, unlock possibilities, and guide our community into a future where everything is possible. This is more than a refresh—it's a bold step forward, inspired by our users and driven by our vision to reshape global finance."
Building What's Next: The New Bybit Story
This brand reset is about leading the next evolution in finance, empowering users to shape their own financial futures, and making digital assets and decentralized tools usable, powerful, and inclusive.
- Vision: Reshaping global finance by unlocking possibilities for everyone.
- Mission: Resetting the status quo by reshaping the ecosystem into a discipline-driven, inclusive, transparent, guided yet built to endure.
The Heart of the New Brand: "I"
At the core of Bybit's new identity is the letter "I"—symbolizing identity, innovation, and intention. It's personal, powerful, and represents every user shaping the future alongside Bybit.
What's Changed: More Than a Visual Update
This transformation is a full-scale reset of Bybit's identity and purpose. At the heart of the rebrand is a reimagined approach to how Bybit communicates, connects, and empowers—not just traders, but all users. The new tone is bold yet human, global yet locally tuned, guiding users through clarity, empowerment, and innovation. Storytelling now leads the brand, with a focus on reshaping what's possible in finance for everyone, everywhere.
Phased Rollout: Where You'll See the Change
- Early July: Public brand launch with a global campaign, social media activations, and a livestream event.
- Mid-July: App refresh, including UI and icon updates across both Lite and Pro experiences.
- Coming Soon: Website refresh, featuring a new homepage, onboarding flow, and key product pages.
- August Onwards: Consistent rollout across regional adaptations, videos, templates, internal tools, and global events.
#Bybit / #TheCryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Bybit Unveils Bold New Brand Identity with #IMakeIt Campaign -- Ushering in a New Era for 70M+ Global Users
From data centers to modern homes: a new era of residential energy reliability
SAN JOSE, Calif., Dec. 30, 2025 /PRNewswire/ -- FranklinWH Energy Storage Inc., a leading provider of home energy solutions, proudly announces that the FranklinWH System with aPower battery storage has obtained the world's first TIA-942 certification across the full rating spectrum spanning from rated 1 through rated 4 (4 is the peak of the certification hierarchy) for residential systems. TIA-942 is a well-known data center standard for ensuring reliability and availability of equipment and extending that to home energy systems is critical for providing homeowners the confidence that they will have power when it is needed. This milestone sets a new benchmark in the residential energy storage system (ESS) sector, signifying the FranklinWH System meets the stringent data-center standard for reliability, resiliency, and availability.
The demand for exceptional energy reliability is increasingly required in modern homes. However, the residential ESS industry today lacks a universally accepted benchmark for reliability. Adopting the data center standard offers consumers and partners a transparent, objective assurance that the ESS performs to the highest standard of reliability and robustness, with ultra-clean and stable UPS-grade power delivery.
"With this certification, we are raising the bar for residential energy storage, giving homeowners added confidence that their system will perform when they need it most," said Gary Lam, CEO of FranklinWH. "TIA-942 is a rigorous, measurable standard trusted by the world's most critical facilities. Bringing this level of proven reliability to the home means performance isn't just promised, it's verified."
Developed by the Telecommunications Industry Association (TIA) and accredited by ANSI, TIA-942 certification evaluates infrastructure across power systems, redundancy, monitoring, fault tolerance, and overall resiliency. The standard is issued by Enterprise Products Integration (EPI) and defines four increasing levels of reliability, each requiring stringent engineering and system design to minimize downtime and ensure continuous operation. It is widely considered the leading standard for uptime in data centers and other always-on facilities and, until now, it had never been applied to residential energy systems.
The standard defines four rated levels, with rated 4 representing the highest level of redundancy, fault tolerance, maintainability, and resiliency. For decades, the standard has served as one of the most rigorous and complete reliability frameworks.
With this milestone, FranklinWH sets a new industry standard that brings enterprise-level reliability to homeowners for the first time.
About FranklinWH
FranklinWH Energy Storage is the manufacturer of the FranklinWH System, a next-generation home energy management and storage solution. Headquartered in the San Francisco Bay Area, FranklinWH's team brings decades of experience across energy system design, manufacturing, sales, and installation. The company is AVL-listed with multiple financial institutions and continues to empower homeowners to achieve true energy freedom. Learn more at franklinwh.com.
CONTACT: Email: Media@franklinwh.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
FranklinWH System Obtains World's First TIA-942 Rated 1 to 4 Certification for Home Energy
