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DUBAI, UAE, July 9, 2025 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, today announces a transformative rebranding experience, marking a pivotal moment in its six-year journey. With the launch of the #IMakeIt campaign and a striking new visual identity, Bybit signals a renewed commitment to reshaping the financial landscape and empowering its vibrant community of over 70 million users worldwide.
A New Chapter: Where Boundaries Dissolve
Since its inception, Bybit has been at the forefront of innovation, bridging the worlds of centralized and decentralized finance, crypto and equity, and welcoming everyone from beginners to seasoned professionals. Today, Bybit reaffirms its mission: to not just serve traders, but to redefine what and how people can trade. In a world where everything is possible, Bybit is reshaping what "possible" means.
"At Bybit, we believe that every user has the power to shape their own financial destiny. The #IMakeIt campaign and our new visual identity reflect our commitment to innovation, inclusivity, and empowerment," said Claudia Wang, Head of Marketing, Bybit. "We're here to dissolve boundaries, unlock possibilities, and guide our community into a future where everything is possible. This is more than a refresh—it's a bold step forward, inspired by our users and driven by our vision to reshape global finance."
Building What's Next: The New Bybit Story
This brand reset is about leading the next evolution in finance, empowering users to shape their own financial futures, and making digital assets and decentralized tools usable, powerful, and inclusive.
- Vision: Reshaping global finance by unlocking possibilities for everyone.
- Mission: Resetting the status quo by reshaping the ecosystem into a discipline-driven, inclusive, transparent, guided yet built to endure.
The Heart of the New Brand: "I"
At the core of Bybit's new identity is the letter "I"—symbolizing identity, innovation, and intention. It's personal, powerful, and represents every user shaping the future alongside Bybit.
What's Changed: More Than a Visual Update
This transformation is a full-scale reset of Bybit's identity and purpose. At the heart of the rebrand is a reimagined approach to how Bybit communicates, connects, and empowers—not just traders, but all users. The new tone is bold yet human, global yet locally tuned, guiding users through clarity, empowerment, and innovation. Storytelling now leads the brand, with a focus on reshaping what's possible in finance for everyone, everywhere.
Phased Rollout: Where You'll See the Change
- Early July: Public brand launch with a global campaign, social media activations, and a livestream event.
- Mid-July: App refresh, including UI and icon updates across both Lite and Pro experiences.
- Coming Soon: Website refresh, featuring a new homepage, onboarding flow, and key product pages.
- August Onwards: Consistent rollout across regional adaptations, videos, templates, internal tools, and global events.
#Bybit / #TheCryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, July 9, 2025 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, today announces a transformative rebranding experience, marking a pivotal moment in its six-year journey. With the launch of the #IMakeIt campaign and a striking new visual identity, Bybit signals a renewed commitment to reshaping the financial landscape and empowering its vibrant community of over 70 million users worldwide.
A New Chapter: Where Boundaries Dissolve
Since its inception, Bybit has been at the forefront of innovation, bridging the worlds of centralized and decentralized finance, crypto and equity, and welcoming everyone from beginners to seasoned professionals. Today, Bybit reaffirms its mission: to not just serve traders, but to redefine what and how people can trade. In a world where everything is possible, Bybit is reshaping what "possible" means.
"At Bybit, we believe that every user has the power to shape their own financial destiny. The #IMakeIt campaign and our new visual identity reflect our commitment to innovation, inclusivity, and empowerment," said Claudia Wang, Head of Marketing, Bybit. "We're here to dissolve boundaries, unlock possibilities, and guide our community into a future where everything is possible. This is more than a refresh—it's a bold step forward, inspired by our users and driven by our vision to reshape global finance."
Building What's Next: The New Bybit Story
This brand reset is about leading the next evolution in finance, empowering users to shape their own financial futures, and making digital assets and decentralized tools usable, powerful, and inclusive.
- Vision: Reshaping global finance by unlocking possibilities for everyone.
- Mission: Resetting the status quo by reshaping the ecosystem into a discipline-driven, inclusive, transparent, guided yet built to endure.
The Heart of the New Brand: "I"
At the core of Bybit's new identity is the letter "I"—symbolizing identity, innovation, and intention. It's personal, powerful, and represents every user shaping the future alongside Bybit.
What's Changed: More Than a Visual Update
This transformation is a full-scale reset of Bybit's identity and purpose. At the heart of the rebrand is a reimagined approach to how Bybit communicates, connects, and empowers—not just traders, but all users. The new tone is bold yet human, global yet locally tuned, guiding users through clarity, empowerment, and innovation. Storytelling now leads the brand, with a focus on reshaping what's possible in finance for everyone, everywhere.
Phased Rollout: Where You'll See the Change
- Early July: Public brand launch with a global campaign, social media activations, and a livestream event.
- Mid-July: App refresh, including UI and icon updates across both Lite and Pro experiences.
- Coming Soon: Website refresh, featuring a new homepage, onboarding flow, and key product pages.
- August Onwards: Consistent rollout across regional adaptations, videos, templates, internal tools, and global events.
#Bybit / #TheCryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Bybit Unveils Bold New Brand Identity with #IMakeIt Campaign -- Ushering in a New Era for 70M+ Global Users
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
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Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
