Craftsmanship Honoring Fragrance Culture - World's Largest Fragrance Museum Officially Opens in Guangzhou

GUANGZHOU, China, July 10, 2025 /PRNewswire/ -- On the morning of July 9, 2025, the Xuelei Fragrance Museum officially opened to the public in Guangzhou, China. As the world's largest fragrance museum to date, its debut marks a significant milestone in China's growing presence in the global fragrance landscape.

Covering over 7,000 square meters, the museum's architectural design takes inspiration from the fusion of snow-covered mountains and perfume distillation equipment. Its red brick exterior, with its textured craftsmanship, symbolizes Xuelei Group's pursuit of technical excellence and artisanal perfection. With a mission centered on fragrance education and cultural immersion, the museum seamlessly integrates intelligent technologies and over 300 unique scent profiles to create an immersive, interactive experience. Through multisensory resonance, time-spanning scenarios, and cross-dimensional perspectives, visitors are invited to explore a dynamic, sensorial world of scent that is tangible, interactive, and richly discoverable.

Executives and representatives from leading global fragrance houses—including Givaudan, Firmenich, IFF, Symrise, MANE, Iberchem, and CPL Aromas—attended the opening ceremony and offered their congratulations on the museum's official inauguration. These companies have all contributed to the construction of the museum. Mr. Weng Zhenguo, Chairman of Xuelei Group and Founder of the Museum, shared reflections on the company's nearly 30-year journey in fragrance innovation, expressed heartfelt gratitude to his team and partners, and shared his vision for the future of the fragrance industry in China.

As a landmark project and a labor of love by Xuelei, the museum is dedicated to exploring and revitalizing China's traditional fragrance culture while building a global bridge for olfactory dialogue between East and West. More than a cultural monument, the museum serves as an innovation catalyst for the industry. Anchored in a deep integration of academia, industry, and research, it provides a platform for talent development, technological innovation, and academic exchange—helping prepare the next generation of global fragrance professionals. By aggregating brand resources and streamlining the supply chain, it also empowers Chinese fragrance companies to compete on the international stage and move confidently toward becoming world-renowned brands.

Looking ahead, the Xuelei Fragrance Museum will continue to deepen its exploration of traditional Chinese fragrance culture while embracing cutting-edge global perspectives. Through scent, it aims to connect tradition with innovation, and the East with the world—creating a new cultural bridge through olfactory artistry.

About Xuelei

Guangzhou Xuelei Cosmetics Co., Ltd. has specialized in fragrance and perfume development, manufacturing, and integrated solutions for 30 years. The company offers one-stop services for fragrance innovation, production, and global brand support.

For more information, please visit:
Website: www.xuelei.com
Instagram: XUELEI FRAGRANCE MUSEUM
Email: xueleikf@xuelei.com
Address: No. 1633, Beitai Road, Baiyun District, Guangzhou, China

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Craftsmanship Honoring Fragrance Culture - World's Largest Fragrance Museum Officially Opens in Guangzhou

GUANGZHOU, China, Jan. 11, 2026 /PRNewswire/ -- Recently, GAC's independently developed Quark E-Drive power domain control system has achieved the world's first dual certification for deeply integrated ASIL D functional safety and information security, accredited by DAkkS, Germany's national accreditation body. The certification was evaluated and issued by SGS-CSTC Standards Technical Services Co., Ltd. (SGS), a globally recognized certification authority.

ISO 26262 is the internationally recognized core standard for automotive functional safety. Within this framework, ASIL D represents the highest automotive safety integrity level, requiring near-zero tolerance for safety-critical failures. Achieving an ASIL D certification accredited by DAkkS signifies that the certified product meets the highest globally accepted standards for automotive safety.

The certified Quark E-Drive power domain control system has been in production use since February 2025, and is now deployed across multiple models under GAC's brands - HYPTEC and AION. As the industry's first electric drive power domain system based on deep integration using a single main control chip, the solution significantly reduces chip count, minimizes risks associated with chip-level failures, and boosts motor controller efficiency to as high as 99.9%. The certification confirms that GAC has completed the system's full product development lifecycle in strict compliance with ISO 26262:2018 functional safety and ISO/SAE 21434:2021 information security standards.

Throughout the project, GAC Technology Research Center worked closely with SGS experts, strengthening safety design across all development phases while ensuring engineering feasibility and an optimal user experience.

Zhao Hui, Vice President of SGS China, commented: "The successful certification highlights GAC's strong team and robust development systems. We are pleased to support the safety of the Quark E-Drive and look forward to closer collaboration."

This milestone represents a major breakthrough for GAC in e-drive safety and sets a new global benchmark for the intelligent electric vehicle industry.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GAC's Quark Electric Drive Achieves the World's First DAkkS ASIL D Functional Safety and Information Security Dual Certification