Huawei Unveils New Products and XMAGE Awards 2025 at Fashion Next Event in Dubai

DUBAI, UAE, July 9, 2025 /PRNewswire/ -- Huawei today announced that it will host the Fashion Next product launch event in Dubai on July 10. The showcase will debut the HUAWEI Pura 80 Series and HUAWEI MatePad 11.5, alongside major updates for the XMAGE Awards 2025, Huawei's global photography competition celebrating artistic excellence.

Over the past two years, Huawei has strengthened its leadership in the Chinese market while making a powerful resurgence globally. The brand continues to drive innovation with next-generation foldable screen technology, superior imaging capabilities, and fashion-forward wearable designs. Initiatives like GoPaint, Huawei's intuitive digital painting app, and the XMAGE Awards underscore its commitment to bridging cultures through art and technology. By engaging deeply with local communities and expanding its worldwide presence, Huawei fosters meaningful connections across borders.

Zhu Ping, President of Huawei Device Business Marketing and Sales Services, said, "Huawei is steadfastly progressing in international markets, from launching flagship devices to nurturing meaningful connections within local communities abroad. We remain dedicated to our founding vision, continually enhancing the scenario experiences and technology products for global consumers. Today in Dubai, we proudly unveiled the Pura 80series, featuring exceptional imaging capabilities through innovative technology, empowering mobile photography to more vividly capture the thoughts and emotions of creators."

The flagship Pura 80 Series marks Huawei's highly anticipated return to the global smartphone arena, offering three distinct models. Originally rebranded in 2024, the Pura series combines avant-garde design with high-performance mobile technology, redefining the intersection of fashion and functionality. The new lineup is expected to receive strong consumer demand.

Meanwhile, Huawei tablets continue gaining momentum in international markets, becoming a top choice for education and mobile productivity thanks to their versatile, scenario-driven applications. The MatePad 11.5 has already captivated users worldwide with its fluid multi-tasking performance and seamless cross-device connectivity, while the upcoming model is set to raise the bar in display innovation and productivity-centric features, addressing evolving user needs.

Beyond delivering innovative products, Huawei continues to pioneer the fusion of fashion with emotional connectivity, empowering users to become the authors of their digital lives. The XMAGE Awards 2025, which launched globally on June 11, has attracted participants from over 170 countries and regions since its inception in 2017, with nearly 5 million submissions to date. Recognized as one of the world's most influential celebrations of mobile photography, the program has evolved into a cultural bridge linking Huawei with its global community—encouraging users to capture meaningful moments and share their personal vision through images. With the global debut of the HUAWEI Pura 80 Series, Huawei's XMAGE imaging technology is set to redefine smartphone photography and transform the visual experience for users everywhere. 

Industry analysts highlight Huawei's ongoing presence in Kantar's "Global Most Valuable Tech Brands" ranking as evidence of its strong international brand equity. By expanding its global product portfolio and making sustained investments in channel development, retail, and community engagement, Huawei is not just meeting the diverse needs of consumers worldwide but also reshaping the connected device ecosystem through technological innovation and fostering more meaningful user interactions.

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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Huawei Unveils New Products and XMAGE Awards 2025 at Fashion Next Event in Dubai

Huawei Unveils New Products and XMAGE Awards 2025 at Fashion Next Event in Dubai

Huawei Unveils New Products and XMAGE Awards 2025 at Fashion Next Event in Dubai

GUANGZHOU, China, Jan. 11, 2026 /PRNewswire/ -- Recently, GAC's independently developed Quark E-Drive power domain control system has achieved the world's first dual certification for deeply integrated ASIL D functional safety and information security, accredited by DAkkS, Germany's national accreditation body. The certification was evaluated and issued by SGS-CSTC Standards Technical Services Co., Ltd. (SGS), a globally recognized certification authority.

ISO 26262 is the internationally recognized core standard for automotive functional safety. Within this framework, ASIL D represents the highest automotive safety integrity level, requiring near-zero tolerance for safety-critical failures. Achieving an ASIL D certification accredited by DAkkS signifies that the certified product meets the highest globally accepted standards for automotive safety.

The certified Quark E-Drive power domain control system has been in production use since February 2025, and is now deployed across multiple models under GAC's brands - HYPTEC and AION. As the industry's first electric drive power domain system based on deep integration using a single main control chip, the solution significantly reduces chip count, minimizes risks associated with chip-level failures, and boosts motor controller efficiency to as high as 99.9%. The certification confirms that GAC has completed the system's full product development lifecycle in strict compliance with ISO 26262:2018 functional safety and ISO/SAE 21434:2021 information security standards.

Throughout the project, GAC Technology Research Center worked closely with SGS experts, strengthening safety design across all development phases while ensuring engineering feasibility and an optimal user experience.

Zhao Hui, Vice President of SGS China, commented: "The successful certification highlights GAC's strong team and robust development systems. We are pleased to support the safety of the Quark E-Drive and look forward to closer collaboration."

This milestone represents a major breakthrough for GAC in e-drive safety and sets a new global benchmark for the intelligent electric vehicle industry.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GAC's Quark Electric Drive Achieves the World's First DAkkS ASIL D Functional Safety and Information Security Dual Certification