QINGDAO, China, July 10, 2025 /PRNewswire/ -- Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global Chinese brands in the newly released Kantar BrandZ Chinese Global Brand Builders 2025, jointly published by Google and Kantar. Hisense ranks No. 8 overall, maintaining its position in the top 10 for the ninth consecutive year, and remains the highest-ranked TV brand on the list.
The BrandZ ranking evaluates Chinese brands' global strength using a comprehensive methodology that considers financial performance, consumer perception, brand power, and international presence. Hisense's sustained global momentum reflects its long-term investment in localized R&D, manufacturing, and marketing operations across multiple international markets — currently comprising 31 R&D centers, 36 industrial parks and production bases, and 64 overseas offices worldwide.
Hisense's sports marketing strategy continues to be a key driver of its global brand equity. During UEFA EURO 2024â„¢, the brand launched a multi-faceted video campaign on YouTube that combined emotional storytelling with product integration. This campaign successfully engaged diverse audiences across sports, technology, and home entertainment sectors worldwide. These efforts led to Hisense being honored in the 2025 YouTube Works Awards China, highlighting the brand's ability to create impactful and culturally relevant content on an international scale.
As the FIFA Club World Cupâ„¢ 2025 unfolds, Hisense is further elevating its presence on the global sports stage. From stadium perimeter boards emblazoned with "Hisense 100'' TV, Global No.1" to immersive viewing experiences powered by its advanced ULED X and TriChroma Laser display technologies, the brand showcases both technological innovation and a consistent, global marketing narrative.
By combining cutting-edge product innovation with high-profile sports sponsorships, Hisense has established a robust model for global brand building. According to Ipsos, its overseas brand awareness has grown from 30% in 2018 to 56% in 2024, demonstrating a significant increase in recognition and consumer trust internationally.
Hisense's placement in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking further confirms its status as a dynamic global brand that continuously evolves through innovation, strategic marketing, and meaningful connections with consumers worldwide.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023- Q12025). As the first official partner of the FIFA Club World Cup 2025â„¢, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hisense Ranks in Top 10 of Kantar BrandZ Chinese Global Brand Builders 2025 for Ninth Consecutive Year
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PANAMA CITY, Jan. 16, 2026 /PRNewswire/ -- BingX, a leading crypto exchange and Web3-AI company, today announced a multi-year partnership with Scuderia Ferrari HP, marking BingX's first motorsport collaboration and Scuderia Ferrari HP's first-ever collaboration with a crypto exchange brand. This historic alliance brings together two global brands known for pushing the boundaries of performance and innovation.
Partnering with Scuderia Ferrari HP marks a defining milestone in BingX's global expansion strategy. As one of the world's most iconic motorsport teams, Scuderia Ferrari HP embodies precision, ambition, and continuous pursuit of excellence, values that mirror BingX's vision as it continues to scale its platform and community. The collaboration solidifies BingX's position as a top-of-mind brand in the crypto landscape and signals the company's long-term commitment to world-class partnerships and innovation.
Daniel Lai, Chief Business Officer at BingX, commented: "This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. Scuderia Ferrari HP's discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange. This partnership challenges us to elevate everything we build, every experience we deliver, and every user we serve around the world."
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP said: "We are pleased to welcome BingX as Scuderia Ferrari HP's first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences."
Over the coming years, fans can expect to engage with BingX across a variety of Scuderia Ferrari HP events, digital platforms, global content, and exclusive experiences as the partnership evolves. This multi-year collaboration sets the tone for a new period of global ambition for BingX: One defined by breakthrough partnerships, world-class brand alignment, and a commitment to shaping the future of the industry.
About BingX
Founded in 2018, BingX is a leading crypto exchange and Web3-AI company, serving a global community of over 40 million users. With a comprehensive suite of AI-powered products and services, including derivatives, spot trading, and copy trading, BingX caters to the evolving needs of users across all experience levels, from beginners to professionals. Committed to building a trustworthy and intelligent trading platform, BingX empowers users with innovative tools designed to enhance performance and confidence. BingX has been the principal partner of Chelsea Football Club since 2024 and became the first official crypto exchange partner of Scuderia Ferrari HP in 2026.
For more information, please visit: https://bingx.com/
PANAMA CITY, Jan. 16, 2026 /PRNewswire/ -- BingX, a leading crypto exchange and Web3-AI company, today announced a multi-year partnership with Scuderia Ferrari HP, marking BingX's first motorsport collaboration and Scuderia Ferrari HP's first-ever collaboration with a crypto exchange brand. This historic alliance brings together two global brands known for pushing the boundaries of performance and innovation.
Partnering with Scuderia Ferrari HP marks a defining milestone in BingX's global expansion strategy. As one of the world's most iconic motorsport teams, Scuderia Ferrari HP embodies precision, ambition, and continuous pursuit of excellence, values that mirror BingX's vision as it continues to scale its platform and community. The collaboration solidifies BingX's position as a top-of-mind brand in the crypto landscape and signals the company's long-term commitment to world-class partnerships and innovation.
Daniel Lai, Chief Business Officer at BingX, commented: "This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. Scuderia Ferrari HP's discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange. This partnership challenges us to elevate everything we build, every experience we deliver, and every user we serve around the world."
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP said: "We are pleased to welcome BingX as Scuderia Ferrari HP's first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences."
Over the coming years, fans can expect to engage with BingX across a variety of Scuderia Ferrari HP events, digital platforms, global content, and exclusive experiences as the partnership evolves. This multi-year collaboration sets the tone for a new period of global ambition for BingX: One defined by breakthrough partnerships, world-class brand alignment, and a commitment to shaping the future of the industry.
About BingX
Founded in 2018, BingX is a leading crypto exchange and Web3-AI company, serving a global community of over 40 million users. With a comprehensive suite of AI-powered products and services, including derivatives, spot trading, and copy trading, BingX caters to the evolving needs of users across all experience levels, from beginners to professionals. Committed to building a trustworthy and intelligent trading platform, BingX empowers users with innovative tools designed to enhance performance and confidence. BingX has been the principal partner of Chelsea Football Club since 2024 and became the first official crypto exchange partner of Scuderia Ferrari HP in 2026.
For more information, please visit: https://bingx.com/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
BingX Becomes Scuderia Ferrari HP's First-Ever Crypto Exchange Partner
