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Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

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Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit
Business

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Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

2026-01-16 15:33 Last Updated At:15:55

All On-site Profits Donated to Fund Tai Po Fire Recovery Efforts 

HONG KONG, Jan. 16, 2026 /PRNewswire/ -- Tam Jai International Co. Limited ("TJI") has concluded its debut as the official partner of Clockenflap 2025, uniting its three renowned rice noodle brands – TamJai Yunnan Mixian, TamJai SamGor Mixian and the international brand TamJai Mixian – for the first time. The collaboration brought the "Made in Hong Kong, Made to Move" spirit to the Central Harbourfront. In light of the recent tragedy in Tai Po, TJI remained guided by its genuine "Passion to Serve", pledging all on-site profits from the festival to the Tung Wah Group of Hospitals to fund recovery efforts and support for residents in need.

Throughout the weekend, the trio brands welcomed music fans on a culinary journey that embodied the brands' dedication to the city. The activation served as a global stage to showcase TamJai and SamGor's Hong Kong-born legacy while demonstrating how TamJai Mixian unifies the best of both brands for international expansion.

  • "Made in Hong Kong" was highlighted to celebrate bold flavours, distinctive style and a lively dining vibe, all originated in Hong Kong and brought to life through Tam Jai's craftsmanship, signature soups and the iconic 10 spice levels honed over the years.
  • "Made to Move" symbolised the relentless drive to innovate, expand into new markets and champion noodle culture on the global stage, sharing the unique "Tam Jai Taste" with the world.

Music fans immersed themselves in rhythm and delight to taste buds at the "TamJai Avenue", a dedicated zone decked in signature TamJai green and SamGor red to create a space that felt both nostalgic and fresh. Every corner was infused with the identities of the three brands, allowing visitors to explore installations that blended rice noodle heritage with Hong Kong culture.

Mr Daren Lau, Chairman and Chief Executive Officer of TJI, reflected on the event, "'Bringing the unique Tam Jai Taste to the world' has never been merely a statement, but a commitment and vision that we have built step by step throughout the years. From our deep origins in this vibrant city, we have cultivated three iconic brands – 'TamJai Yunnan Mixian', 'TamJai SamGor Mixian' and 'TamJai Mixian'. Their debut on a united front at Clockenflap symbolises an important step in our journey to present Hong Kong's spirit on a global stage, sharing our beloved 'Tam Jai Taste' with music enthusiasts across the globe."

"Music has the power to connect, heal and uplift, especially in challenging times. With deep love for the families affected by the tragic Tai Po fire, TJI donates all profits from Clockenflap 2025 to support the emergency needs and recovery efforts of the community. This reflects our 'Passion to Serve' brand DNA, bringing warmth, care and hope to the communities we proudly call home."

 

A Culinary Recap: The Taste of Hong Kong

Festival-goers gathered at "The Taste of Hong Kong" dining area to experience an East-meets-West menu created exclusively for the event.

While fans enjoyed reimagined classics like the Mini Mixian with Pork Belly in Mala Soup, the standout items of the weekend included the innovative "Minced Pork and Homemade Pickle" series. The Minced Pork and Homemade Pickles Mini Burger and the fusion-style Avocado in Garlic and Chilli Sauce were among the most popular choices, demonstrating how authentic mixian ingredients can be transformed into shareable festival snacks.

Local Craftsmanship: Spiced Mixology

The "Spiced Mixology" Bar, a partnership with local craft distiller Perfume Trees Gin, offered cocktails that captured the essence of Hong Kong. With unique and distinctive flavours, both drinks sold out quickly on each event day and became one of the most sought-after highlights of the music festival.

  • Spicy Banger (Left): A crisp gin base sharpened by SamGor's signature spice, lychee and lemongrass, finished with a facing heaven chilli.
  • Gin'ger (Right): A refreshing mix of TamJai's soup essence, whiskey and gin, balanced with warming ginger and a crisp cucumber garnish.

 

Interactive Highlights: Engaging with the Brand

Beyond the culinary offerings, "TamJai Avenue" provided immersive cultural experiences. The "Make Your Own Bowl" workshop saw hundreds of fans creating customised phone straps featuring ingredient-shaped charms. Meanwhile, the "Spicy Soup Master" activation invited participants to roll a giant dice, with those braving the "Extremely Spicy" level receiving exclusive memorabilia. The "Bring TamJai Home" collection, featuring "Tastebud Troopers" plush toys and "Spicy Monster Gang" figurines, also proved to be a popular memento of the festival.

Looking Ahead: A Milestone Year in 2026

Following the conclusion of Clockenflap, TJI is looking towards a significant year ahead. 2026 marks the 30th Anniversary of TamJai Yunnan Mixian, a milestone celebrating three decades of serving Hong Kong. Furthermore, TamJai SamGor Mixian is preparing to take its unique flavours to new heights. Fans can look forward to a new store situated where the city connects with the world, offering one last taste of home before your next adventure. For those always on the move, you can savour the authentic taste of Tam Jai across Mainland China, Australia, Malaysia, Singapore and Japan.

About Us

Tam Jai International Co. Limited is one of the leading restaurant groups in Hong Kong, rapidly expanding its network to over 240 stores across various markets, including Mainland China, Singapore, Japan, Australia and Malaysia, with plans to enter the Philippines. Apart from self-operating restaurants, the Group also adopts alternative models such as joint venture, franchise or strategic partnership for overseas markets. The Group's portfolio of distinguished brands includes TamJai Yunnan Mixian, TamJai SamGor Mixian, and international brand TamJai Mixian, as well as Japanese dining brands, Marugame Seimen and Yakiniku Yamagyu, through franchise and licensing in Hong Kong.

With highly standardised operations, an innovative spirit and an efficient management model, TJI is committed to providing customers with a quality yet affordable dining experience while ambitiously expanding its footprints across the globe.

TamJai Yunnan Mixian brand is a fast casual restaurant chain in Hong Kong with operations in Mainland China. Our brand has over 30 years of history and the first restaurant under the TamJai Yunnan Mixian brand in Hong Kong was opened in 1996. In 2021, we opened our first restaurant under our brand in Mainland China.

TamJai SamGor Mixian brand is a fast casual restaurant chain in Hong Kong with operations in Singapore. Our brand has over 17 years of history and the first restaurant under the TamJai SamGor Mixian brand in Hong Kong was opened in 2008. In 2020 and 2022, we opened our first restaurant under our brand in Singapore and Japan respectively.

TamJai Mixian represents our international brand, capturing the essence of our flagship brands "TamJai Yunnan Mixian" and "TamJai SamGor Mixian" in Hong Kong. We launched our first store under this brand in Melbourne, Australia, in November 2024. Our stores in Mainland China were also revamped into "TamJai Mixian" starting from 2024. In July 2025, we opened our first restaurant in Malaysia.

All On-site Profits Donated to Fund Tai Po Fire Recovery Efforts 

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Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

HONG KONG, Jan. 16, 2026 /PRNewswire/ -- Tam Jai International Co. Limited ("TJI") has concluded its debut as the official partner of Clockenflap 2025, uniting its three renowned rice noodle brands – TamJai Yunnan Mixian, TamJai SamGor Mixian and the international brand TamJai Mixian – for the first time. The collaboration brought the "Made in Hong Kong, Made to Move" spirit to the Central Harbourfront. In light of the recent tragedy in Tai Po, TJI remained guided by its genuine "Passion to Serve", pledging all on-site profits from the festival to the Tung Wah Group of Hospitals to fund recovery efforts and support for residents in need.

Throughout the weekend, the trio brands welcomed music fans on a culinary journey that embodied the brands' dedication to the city. The activation served as a global stage to showcase TamJai and SamGor's Hong Kong-born legacy while demonstrating how TamJai Mixian unifies the best of both brands for international expansion.

  • "Made in Hong Kong" was highlighted to celebrate bold flavours, distinctive style and a lively dining vibe, all originated in Hong Kong and brought to life through Tam Jai's craftsmanship, signature soups and the iconic 10 spice levels honed over the years.
  • "Made to Move" symbolised the relentless drive to innovate, expand into new markets and champion noodle culture on the global stage, sharing the unique "Tam Jai Taste" with the world.

Music fans immersed themselves in rhythm and delight to taste buds at the "TamJai Avenue", a dedicated zone decked in signature TamJai green and SamGor red to create a space that felt both nostalgic and fresh. Every corner was infused with the identities of the three brands, allowing visitors to explore installations that blended rice noodle heritage with Hong Kong culture.

Mr Daren Lau, Chairman and Chief Executive Officer of TJI, reflected on the event, "'Bringing the unique Tam Jai Taste to the world' has never been merely a statement, but a commitment and vision that we have built step by step throughout the years. From our deep origins in this vibrant city, we have cultivated three iconic brands – 'TamJai Yunnan Mixian', 'TamJai SamGor Mixian' and 'TamJai Mixian'. Their debut on a united front at Clockenflap symbolises an important step in our journey to present Hong Kong's spirit on a global stage, sharing our beloved 'Tam Jai Taste' with music enthusiasts across the globe."

"Music has the power to connect, heal and uplift, especially in challenging times. With deep love for the families affected by the tragic Tai Po fire, TJI donates all profits from Clockenflap 2025 to support the emergency needs and recovery efforts of the community. This reflects our 'Passion to Serve' brand DNA, bringing warmth, care and hope to the communities we proudly call home."

 

A Culinary Recap: The Taste of Hong Kong

Festival-goers gathered at "The Taste of Hong Kong" dining area to experience an East-meets-West menu created exclusively for the event.

While fans enjoyed reimagined classics like the Mini Mixian with Pork Belly in Mala Soup, the standout items of the weekend included the innovative "Minced Pork and Homemade Pickle" series. The Minced Pork and Homemade Pickles Mini Burger and the fusion-style Avocado in Garlic and Chilli Sauce were among the most popular choices, demonstrating how authentic mixian ingredients can be transformed into shareable festival snacks.

Local Craftsmanship: Spiced Mixology

The "Spiced Mixology" Bar, a partnership with local craft distiller Perfume Trees Gin, offered cocktails that captured the essence of Hong Kong. With unique and distinctive flavours, both drinks sold out quickly on each event day and became one of the most sought-after highlights of the music festival.

  • Spicy Banger (Left): A crisp gin base sharpened by SamGor's signature spice, lychee and lemongrass, finished with a facing heaven chilli.
  • Gin'ger (Right): A refreshing mix of TamJai's soup essence, whiskey and gin, balanced with warming ginger and a crisp cucumber garnish.

 

Interactive Highlights: Engaging with the Brand

Beyond the culinary offerings, "TamJai Avenue" provided immersive cultural experiences. The "Make Your Own Bowl" workshop saw hundreds of fans creating customised phone straps featuring ingredient-shaped charms. Meanwhile, the "Spicy Soup Master" activation invited participants to roll a giant dice, with those braving the "Extremely Spicy" level receiving exclusive memorabilia. The "Bring TamJai Home" collection, featuring "Tastebud Troopers" plush toys and "Spicy Monster Gang" figurines, also proved to be a popular memento of the festival.

Looking Ahead: A Milestone Year in 2026

Following the conclusion of Clockenflap, TJI is looking towards a significant year ahead. 2026 marks the 30th Anniversary of TamJai Yunnan Mixian, a milestone celebrating three decades of serving Hong Kong. Furthermore, TamJai SamGor Mixian is preparing to take its unique flavours to new heights. Fans can look forward to a new store situated where the city connects with the world, offering one last taste of home before your next adventure. For those always on the move, you can savour the authentic taste of Tam Jai across Mainland China, Australia, Malaysia, Singapore and Japan.

About Us

Tam Jai International Co. Limited is one of the leading restaurant groups in Hong Kong, rapidly expanding its network to over 240 stores across various markets, including Mainland China, Singapore, Japan, Australia and Malaysia, with plans to enter the Philippines. Apart from self-operating restaurants, the Group also adopts alternative models such as joint venture, franchise or strategic partnership for overseas markets. The Group's portfolio of distinguished brands includes TamJai Yunnan Mixian, TamJai SamGor Mixian, and international brand TamJai Mixian, as well as Japanese dining brands, Marugame Seimen and Yakiniku Yamagyu, through franchise and licensing in Hong Kong.

With highly standardised operations, an innovative spirit and an efficient management model, TJI is committed to providing customers with a quality yet affordable dining experience while ambitiously expanding its footprints across the globe.

TamJai Yunnan Mixian brand is a fast casual restaurant chain in Hong Kong with operations in Mainland China. Our brand has over 30 years of history and the first restaurant under the TamJai Yunnan Mixian brand in Hong Kong was opened in 1996. In 2021, we opened our first restaurant under our brand in Mainland China.

TamJai SamGor Mixian brand is a fast casual restaurant chain in Hong Kong with operations in Singapore. Our brand has over 17 years of history and the first restaurant under the TamJai SamGor Mixian brand in Hong Kong was opened in 2008. In 2020 and 2022, we opened our first restaurant under our brand in Singapore and Japan respectively.

TamJai Mixian represents our international brand, capturing the essence of our flagship brands "TamJai Yunnan Mixian" and "TamJai SamGor Mixian" in Hong Kong. We launched our first store under this brand in Melbourne, Australia, in November 2024. Our stores in Mainland China were also revamped into "TamJai Mixian" starting from 2024. In July 2025, we opened our first restaurant in Malaysia.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

Tam Jai International Unites Its Three Iconic Brands at Clockenflap 2025, Rallies Support for Tai Po Community with "Made in Hong Kong, Made to Move" Spirit

The new SPARK 50 and SPARK 50 5G redefine durable entry tech by combining massive batteries, military-grade toughness, and practical AI features for the young, always-on generation.

HONG KONG, April 3, 2026 /PRNewswire/ -- Global innovative technology brand TECNO today announced the launch of the first two models in its latest SPARK 50 Series: the SPARK 50 5G and SPARK 50. Built on the core aim of "Massive Power & Durable," this new lineup sets a fresh benchmark in its category by democratizing flagship-level Practical AI. Seamlessly blending industry-leading battery capacity in its class—an astounding 7000mAh on the SPARK 50 and 6500mAh with 45W fast charging on the SPARK 50 5G —with intelligent features designed to make a tangible difference in daily life, both devices are crafted to become the ultimate productivity and creativity boosters for young users navigating work, study, and everything in between.

Unleash the Power: Monster Battery Life with Lightning-Fast Charging

Power users know that endurance isn't just about capacity—it's about how long a phone lasts and how quickly it bounces back. The SPARK 50 5G and SPARK 50 deliver on both fronts with a revolutionary approach to battery longevity and charging speed.

The SPARK 50 5G serves as the all-round 5G pioneer in its class, packing a massive 6500mAh battery complemented by 45W super-fast charging that powers the device from zero to full in just one hour. Its advanced battery system supports an incredible 1,800 charging cycle, maintaining over 80 percent health for up to six years of reliable use. The SPARK 50, meanwhile, stands as the endurance champion of its segment, boasting a colossal 7000mAh mega battery that enables up to 48 hours of continuous talk time, with intelligent power management ensuring the battery retains over 80 percent health even after five years of consistent use.

This commitment to longevity extends well beyond the battery. The SPARK 50 5G has been certified by TECNO Lab for six years of lasting fluency, lag-free performance, ensuring both devices remain fast and responsive for the long haul. Built to withstand the rigors of daily life, both models feature IP64 dust and water resistance and Wet Touch 2.0 technology, allowing for accurate touch control even with wet or oily fingers.

The SPARK 50 5G further raises the bar with MIL-STD-810H military-grade certification for enhanced toughness, while the SPARK 50 is certified to survive drops from up to 1.8 meters. From physical structure to smart touch interaction, the SPARK 50 Series is fortified against accidental drops, splashes, and humid environments, making it a reliable companion for outdoor adventures and daily commutes alike.

Flagship-level Practical AI at Your Fingertips

Raw power is only half the story; the intelligence within is what truly sets the SPARK 50 Series apart. With TECNO AI, both models transform from simple smartphones into intuitive companions that anticipate and adapt to user needs.

They come equipped with the Ella AI voice assistant and introduce AI FlashMemo, a feature that instantly captures on-screen content while automatically generating summaries, titles, and tags for easy recall via the AI MindHub—a private, searchable knowledge base that grows smarter with use. For crystal-clear communication in any environment, the SPARK 50 5G features all-scenario AI noise cancellation for calls, and recordings, while the SPARK 50 utilizes AI voice cancellation to ensure voices cut through, whether on a crowded street or in a windy park.

Both models also prove themselves as a versatile creative tool, featuring a 50MP AI main camera with AI FlashSnap to freeze fast-moving action and BestMoment to automatically capture the perfect shot just as the moment unfolds. Users can bring their memories to life with LivePhoto support, preserving not just images but the seconds of motion and sound that surround them. Adding to its everyday utility, an integrated IR blaster can control over 2,000 home appliance brands across 15 categories, turning the phone into a universal remote that manages entertainment and home devices with effortless ease.

Unbreakable Connectivity for Every Scenario

The SPARK 50 5G is powered by the MediaTek Dimensity 6400 5G+ processor, achieving an AnTuTu score of 450,000+, delivering beyond-class performance across every connected experience. With 5G Carrier Aggregation technology, it offers download speeds of up to 200% faster than standard 5G . It has also received the TÜV Rheinland High Network Performance Certification (available in selected markets) and supports smooth gaming at up to 90 frames per second, delivering zero-lag entertainment for mobile gamers who demand the best.

Beyond traditional networks, both models feature FreeLink 2.0, TECNO's revolutionary off-grid communication technology. It enables free voice calls, texts, and image sharing up to an impressive 1.5-kilometer range when no cellular network is available—a potential lifesaver during outdoor adventures, remote travel, or large crowded events where networks are overwhelmed. The SPARK 50 further enhances this capability with a dedicated SA1 signal-boosting chip, improving call distance by 30% in weak signal environments to keep users connected when it matters most. Additionally, the SPARK 50 5G features NFC which exclusively supports Touch Transfer, enabling lightning-fast, one-touch sharing of Live Photos and large files with iPhones, seamlessly bridging the gap between ecosystems for users living in a multi-device world.

A Fresh Iconic Design Language with Premium Durability

The SPARK 50 Series debuts a fresh, stylish look that doesn't compromise on durability. The SPARK 50 5G features a premium six-series aviation-grade aluminum design, which is 1.4 times harder than five-series aluminum, providing a sophisticated metallic sheen and robust lens protection that feels as good as it looks.

Both models are available in a dynamic palette of trend-forward colors to suit every personality and style preference. The SPARK 50 5G comes in Ink Black, Titanium Grey, Fantasy Purple, Mint Green, and Champagne Gold, with Midnight Blue and Ripple Green to follow in select markets. The SPARK 50 is offered in Dynamic Orange, Ink Black, Titanium Grey, Halo Blue, Aurora Purple, and Flowery Pink. While availability may vary by country and region, the goal remains the same: ensuring a perfect match for everyone, from the understated professional to the bold trendsetter.

Availability

The TECNO SPARK 50 5G is now gradually becoming available in the markets, while SPARK 50 will be available from early April. With cutting-edge technology, exceptional durability, and practical AI at an unbeatable value, they represent TECNO's commitment to empowering young consumers with lifestyle tools built for a generation that refuses to compromise.

About TECNO

TECNO is an AI-driven innovative technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

The new SPARK 50 and SPARK 50 5G redefine durable entry tech by combining massive batteries, military-grade toughness, and practical AI features for the young, always-on generation.

HONG KONG, April 3, 2026 /PRNewswire/ -- Global innovative technology brand TECNO today announced the launch of the first two models in its latest SPARK 50 Series: the SPARK 50 5G and SPARK 50. Built on the core aim of "Massive Power & Durable," this new lineup sets a fresh benchmark in its category by democratizing flagship-level Practical AI. Seamlessly blending industry-leading battery capacity in its class—an astounding 7000mAh on the SPARK 50 and 6500mAh with 45W fast charging on the SPARK 50 5G —with intelligent features designed to make a tangible difference in daily life, both devices are crafted to become the ultimate productivity and creativity boosters for young users navigating work, study, and everything in between.

Unleash the Power: Monster Battery Life with Lightning-Fast Charging

Power users know that endurance isn't just about capacity—it's about how long a phone lasts and how quickly it bounces back. The SPARK 50 5G and SPARK 50 deliver on both fronts with a revolutionary approach to battery longevity and charging speed.

The SPARK 50 5G serves as the all-round 5G pioneer in its class, packing a massive 6500mAh battery complemented by 45W super-fast charging that powers the device from zero to full in just one hour. Its advanced battery system supports an incredible 1,800 charging cycle, maintaining over 80 percent health for up to six years of reliable use. The SPARK 50, meanwhile, stands as the endurance champion of its segment, boasting a colossal 7000mAh mega battery that enables up to 48 hours of continuous talk time, with intelligent power management ensuring the battery retains over 80 percent health even after five years of consistent use.

This commitment to longevity extends well beyond the battery. The SPARK 50 5G has been certified by TECNO Lab for six years of lasting fluency, lag-free performance, ensuring both devices remain fast and responsive for the long haul. Built to withstand the rigors of daily life, both models feature IP64 dust and water resistance and Wet Touch 2.0 technology, allowing for accurate touch control even with wet or oily fingers.

The SPARK 50 5G further raises the bar with MIL-STD-810H military-grade certification for enhanced toughness, while the SPARK 50 is certified to survive drops from up to 1.8 meters. From physical structure to smart touch interaction, the SPARK 50 Series is fortified against accidental drops, splashes, and humid environments, making it a reliable companion for outdoor adventures and daily commutes alike.

Flagship-level Practical AI at Your Fingertips

Raw power is only half the story; the intelligence within is what truly sets the SPARK 50 Series apart. With TECNO AI, both models transform from simple smartphones into intuitive companions that anticipate and adapt to user needs.

They come equipped with the Ella AI voice assistant and introduce AI FlashMemo, a feature that instantly captures on-screen content while automatically generating summaries, titles, and tags for easy recall via the AI MindHub—a private, searchable knowledge base that grows smarter with use. For crystal-clear communication in any environment, the SPARK 50 5G features all-scenario AI noise cancellation for calls, and recordings, while the SPARK 50 utilizes AI voice cancellation to ensure voices cut through, whether on a crowded street or in a windy park.

Both models also prove themselves as a versatile creative tool, featuring a 50MP AI main camera with AI FlashSnap to freeze fast-moving action and BestMoment to automatically capture the perfect shot just as the moment unfolds. Users can bring their memories to life with LivePhoto support, preserving not just images but the seconds of motion and sound that surround them. Adding to its everyday utility, an integrated IR blaster can control over 2,000 home appliance brands across 15 categories, turning the phone into a universal remote that manages entertainment and home devices with effortless ease.

Unbreakable Connectivity for Every Scenario

The SPARK 50 5G is powered by the MediaTek Dimensity 6400 5G+ processor, achieving an AnTuTu score of 450,000+, delivering beyond-class performance across every connected experience. With 5G Carrier Aggregation technology, it offers download speeds of up to 200% faster than standard 5G . It has also received the TÜV Rheinland High Network Performance Certification (available in selected markets) and supports smooth gaming at up to 90 frames per second, delivering zero-lag entertainment for mobile gamers who demand the best.

Beyond traditional networks, both models feature FreeLink 2.0, TECNO's revolutionary off-grid communication technology. It enables free voice calls, texts, and image sharing up to an impressive 1.5-kilometer range when no cellular network is available—a potential lifesaver during outdoor adventures, remote travel, or large crowded events where networks are overwhelmed. The SPARK 50 further enhances this capability with a dedicated SA1 signal-boosting chip, improving call distance by 30% in weak signal environments to keep users connected when it matters most. Additionally, the SPARK 50 5G features NFC which exclusively supports Touch Transfer, enabling lightning-fast, one-touch sharing of Live Photos and large files with iPhones, seamlessly bridging the gap between ecosystems for users living in a multi-device world.

A Fresh Iconic Design Language with Premium Durability

The SPARK 50 Series debuts a fresh, stylish look that doesn't compromise on durability. The SPARK 50 5G features a premium six-series aviation-grade aluminum design, which is 1.4 times harder than five-series aluminum, providing a sophisticated metallic sheen and robust lens protection that feels as good as it looks.

Both models are available in a dynamic palette of trend-forward colors to suit every personality and style preference. The SPARK 50 5G comes in Ink Black, Titanium Grey, Fantasy Purple, Mint Green, and Champagne Gold, with Midnight Blue and Ripple Green to follow in select markets. The SPARK 50 is offered in Dynamic Orange, Ink Black, Titanium Grey, Halo Blue, Aurora Purple, and Flowery Pink. While availability may vary by country and region, the goal remains the same: ensuring a perfect match for everyone, from the understated professional to the bold trendsetter.

Availability

The TECNO SPARK 50 5G is now gradually becoming available in the markets, while SPARK 50 will be available from early April. With cutting-edge technology, exceptional durability, and practical AI at an unbeatable value, they represent TECNO's commitment to empowering young consumers with lifestyle tools built for a generation that refuses to compromise.

About TECNO

TECNO is an AI-driven innovative technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

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TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

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