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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
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SINGAPORE, April 3, 2026 /PRNewswire/ -- The Sustainable Tourism Impact Fund, a partnership between Agoda, World Wide Fund for Nature (WWF) Singapore, and the UnTours Foundation, has announced its second round of investments alongside early impact results from the Fund's inaugural cohort.
Designed to provide affordable, flexible financing to small and medium-sized tourism enterprises, the Fund supports businesses that integrate environmental restoration, climate resilience, and inclusive economic development into their core operations. Indonesia-based Livingseas Asia and Bambike Ecotours in the Philippines are the beneficiaries of the new investments. Each new investee receives USD 25,000 in loan capital to expand impact-driven initiatives across the region.
In Indonesia, Livingseas Asia combines dive tourism with coral reef restoration in Padangbai, Bali. Its nonprofit arm, the Livingseas Foundation, has restored more than 7,300 square meters of degraded reef, deploying artificial reef structures and planting over 320,000 coral fragments, with measurable biodiversity recovery. The Fund's investment will support the construction of modular housing for staff and trainees near the restoration site. This will expand Livingseas Asia's hosting capacity and strengthen the Foundation's ability to deliver marine education, conservation training, and reef restoration activities.
Bambike Ecotours in the Philippines connects bamboo agroforestry, fair trade bicycle manufacturing in rural communities, and regenerative tourism experiences. The loan will support the development of Ligtasin Cove in Batangas, a bamboo-built tourism destination that will include coastal ecotours and a bamboo nursery for reforestation and erosion control. The initiative aims to create local jobs while expanding lower-carbon tourism experiences that connect travelers with community-led environmental restoration.
"At Agoda, we believe the future of travel depends on the resilience of the destinations we serve," said Timothy Hughes, Vice President of Corporate Development at Agoda. "These investments support local pioneers integrating environmental restoration and community well-being into their operations, demonstrating the potential of impact-driven travel."
Six months after the Fund's initial investments, early results across Thailand, Indonesia, and the Philippines demonstrate encouraging environmental and community impact.
Across Southeast Asia, three organizations advanced community-led tourism in meaningful ways. In Thailand, Local Alike expanded its Travel With Care initiative to 10 destinations, launching 16 regenerative tourism activities and securing partnerships with national parks and tourism authorities to develop a white paper on regenerative tourism. In the Philippines, Ecohotels grew its Bahay Farms initiative by onboarding 22 farmers, planting 500 mango trees, increasing plant-based menu offerings from 35% to 50%, and launching its Green Warriors workforce program, with 5 of 15 trainees already placed in hospitality roles. In Indonesia, Sejiva introduced heritage walking tours and coral restoration experiences across West Java and Jakarta, while scaling its #travelpositive campaign to reach broader audiences.
"We are incredibly encouraged by the impact created so far by our inaugural cohort," said Sarah Payne, Senior Director of Impact at the UnTours Foundation. "These businesses are expanding regenerative tourism models, strengthening local livelihoods, and embedding measurable environmental outcomes into their growth. Their progress shows how flexible financing can translate into tangible impact on the ground."
The Fund is part of Agoda's broader sustainability strategy and builds on its partnership with WWF-Singapore through Agoda's Eco Deals program. Through Eco Deals, Agoda works with hotel partners across Asia to offer travelers discounted stays while directing a portion of proceeds to WWF's conservation initiatives. Those funds also support the Sustainable Tourism Impact Fund, extending conservation impact to small tourism enterprises, strengthening ecosystem health and community resilience at the destination level.
Tourism enterprises across the region advancing conservation, climate resilience, sustainable mobility, and community-led economic development are encouraged to apply for the next round of funding at: https://untoursfoundation.org/sustainable-tourism-impact-fund.
SINGAPORE, April 3, 2026 /PRNewswire/ -- The Sustainable Tourism Impact Fund, a partnership between Agoda, World Wide Fund for Nature (WWF) Singapore, and the UnTours Foundation, has announced its second round of investments alongside early impact results from the Fund's inaugural cohort.
Designed to provide affordable, flexible financing to small and medium-sized tourism enterprises, the Fund supports businesses that integrate environmental restoration, climate resilience, and inclusive economic development into their core operations. Indonesia-based Livingseas Asia and Bambike Ecotours in the Philippines are the beneficiaries of the new investments. Each new investee receives USD 25,000 in loan capital to expand impact-driven initiatives across the region.
In Indonesia, Livingseas Asia combines dive tourism with coral reef restoration in Padangbai, Bali. Its nonprofit arm, the Livingseas Foundation, has restored more than 7,300 square meters of degraded reef, deploying artificial reef structures and planting over 320,000 coral fragments, with measurable biodiversity recovery. The Fund's investment will support the construction of modular housing for staff and trainees near the restoration site. This will expand Livingseas Asia's hosting capacity and strengthen the Foundation's ability to deliver marine education, conservation training, and reef restoration activities.
Bambike Ecotours in the Philippines connects bamboo agroforestry, fair trade bicycle manufacturing in rural communities, and regenerative tourism experiences. The loan will support the development of Ligtasin Cove in Batangas, a bamboo-built tourism destination that will include coastal ecotours and a bamboo nursery for reforestation and erosion control. The initiative aims to create local jobs while expanding lower-carbon tourism experiences that connect travelers with community-led environmental restoration.
"At Agoda, we believe the future of travel depends on the resilience of the destinations we serve," said Timothy Hughes, Vice President of Corporate Development at Agoda. "These investments support local pioneers integrating environmental restoration and community well-being into their operations, demonstrating the potential of impact-driven travel."
Six months after the Fund's initial investments, early results across Thailand, Indonesia, and the Philippines demonstrate encouraging environmental and community impact.
Across Southeast Asia, three organizations advanced community-led tourism in meaningful ways. In Thailand, Local Alike expanded its Travel With Care initiative to 10 destinations, launching 16 regenerative tourism activities and securing partnerships with national parks and tourism authorities to develop a white paper on regenerative tourism. In the Philippines, Ecohotels grew its Bahay Farms initiative by onboarding 22 farmers, planting 500 mango trees, increasing plant-based menu offerings from 35% to 50%, and launching its Green Warriors workforce program, with 5 of 15 trainees already placed in hospitality roles. In Indonesia, Sejiva introduced heritage walking tours and coral restoration experiences across West Java and Jakarta, while scaling its #travelpositive campaign to reach broader audiences.
"We are incredibly encouraged by the impact created so far by our inaugural cohort," said Sarah Payne, Senior Director of Impact at the UnTours Foundation. "These businesses are expanding regenerative tourism models, strengthening local livelihoods, and embedding measurable environmental outcomes into their growth. Their progress shows how flexible financing can translate into tangible impact on the ground."
The Fund is part of Agoda's broader sustainability strategy and builds on its partnership with WWF-Singapore through Agoda's Eco Deals program. Through Eco Deals, Agoda works with hotel partners across Asia to offer travelers discounted stays while directing a portion of proceeds to WWF's conservation initiatives. Those funds also support the Sustainable Tourism Impact Fund, extending conservation impact to small tourism enterprises, strengthening ecosystem health and community resilience at the destination level.
Tourism enterprises across the region advancing conservation, climate resilience, sustainable mobility, and community-led economic development are encouraged to apply for the next round of funding at: https://untoursfoundation.org/sustainable-tourism-impact-fund.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
