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SINGAPORE, July 10, 2025 /PRNewswire/ -- Trina Storage, the energy storage division of global solar leader Trinasolar, has reached a significant milestone with more than 2.4 GWh of utility-scale storage capacity under execution across the Asia-Pacific region (excluding China) as of July 2025. Spanning Australia, Japan, Southeast Asia and South Asia, these deployments represent a substantial contribution to 16 GWh of new Battery Energy Storage System (BESS) capacity projected to be added in APAC (excluding China) in 2025, according to BloombergNEF.
As demand for grid-scale storage continues to accelerate across key APAC markets, Trina Storage has been selected to supply advanced BESS technology for several large-scale renewable energy projects. This includes 1.7 GWh of BESS for one of the region's largest storage projects to date in South Asia, and 500MWh for Australia's Limestone Coast North Energy Park. These developments reinforce Trina Storage's position as a trusted partner for utility-scale energy storage, capable of delivering complex, multi-phase utility deployments.
The projects are powered by the Elementa Series, a smart, fully integrated storage platform built with Trina's in-house lithium iron phosphate (LFP) cells and designed to optimize performance from cell to grid. Manufacturing and developing its own LFP cells enables enhanced control over quality, safety, and performance. Key features include a smart thermal management system that maintains cell temperature variation within 3°C, and auxiliary power consumption as low as 1.8%. These capabilities are engineered to reduce energy losses by up to 30% compared to conventional systems, supporting higher system efficiency and potentially contributing additional usable energy annually.
With a reliable supply chain, proven technology, comprehensive performance guarantees and long-term warranties, Trina Storage ensures long-term system reliability and strong bankability. It has been listed among BloombergNEF's Tier 1 energy storage manufacturers for six consecutive quarters and continues to rank top in BloombergNEF's global storage providers and integrators bankability survey. Backed by global technical expertise with localized support, Trina Storage brings together bankable project credentials, compliance with international safety and performance standards (including IEC, UL, NFPA) as well as local standards and certifications (in countries like Australia and Japan), as well as strong regional execution capabilities. These strengths have been instrumental in boosting investor confidence and establishing Trina Storage as a preferred partner for utility-scale energy storage projects.
"Our growing presence across APAC reflects not only strong market demand but growing recognition of Trina Storage's differentiated technology, delivery capabilities, and long-term reliability," said Dr Leo Zhao, Head of Energy Storage at Trinasolar Asia Pacific. "Trina Storage is well-prepared, with a full-scope delivery framework from manufacturing to commissioning. In key markets, we have established expert local teams who understand regional policies, grid requirements, and market dynamics. With proven technical strength and reliable project delivery, Trina Storage is setting new benchmarks for the global energy storage industry."
With utility-scale projects underway across the region, Trina Storage continues to expand its footprint and support APAC's clean energy transition through safe, high-performing, and future-ready energy storage solutions.
SINGAPORE, July 10, 2025 /PRNewswire/ -- Trina Storage, the energy storage division of global solar leader Trinasolar, has reached a significant milestone with more than 2.4 GWh of utility-scale storage capacity under execution across the Asia-Pacific region (excluding China) as of July 2025. Spanning Australia, Japan, Southeast Asia and South Asia, these deployments represent a substantial contribution to 16 GWh of new Battery Energy Storage System (BESS) capacity projected to be added in APAC (excluding China) in 2025, according to BloombergNEF.
As demand for grid-scale storage continues to accelerate across key APAC markets, Trina Storage has been selected to supply advanced BESS technology for several large-scale renewable energy projects. This includes 1.7 GWh of BESS for one of the region's largest storage projects to date in South Asia, and 500MWh for Australia's Limestone Coast North Energy Park. These developments reinforce Trina Storage's position as a trusted partner for utility-scale energy storage, capable of delivering complex, multi-phase utility deployments.
The projects are powered by the Elementa Series, a smart, fully integrated storage platform built with Trina's in-house lithium iron phosphate (LFP) cells and designed to optimize performance from cell to grid. Manufacturing and developing its own LFP cells enables enhanced control over quality, safety, and performance. Key features include a smart thermal management system that maintains cell temperature variation within 3°C, and auxiliary power consumption as low as 1.8%. These capabilities are engineered to reduce energy losses by up to 30% compared to conventional systems, supporting higher system efficiency and potentially contributing additional usable energy annually.
With a reliable supply chain, proven technology, comprehensive performance guarantees and long-term warranties, Trina Storage ensures long-term system reliability and strong bankability. It has been listed among BloombergNEF's Tier 1 energy storage manufacturers for six consecutive quarters and continues to rank top in BloombergNEF's global storage providers and integrators bankability survey. Backed by global technical expertise with localized support, Trina Storage brings together bankable project credentials, compliance with international safety and performance standards (including IEC, UL, NFPA) as well as local standards and certifications (in countries like Australia and Japan), as well as strong regional execution capabilities. These strengths have been instrumental in boosting investor confidence and establishing Trina Storage as a preferred partner for utility-scale energy storage projects.
"Our growing presence across APAC reflects not only strong market demand but growing recognition of Trina Storage's differentiated technology, delivery capabilities, and long-term reliability," said Dr Leo Zhao, Head of Energy Storage at Trinasolar Asia Pacific. "Trina Storage is well-prepared, with a full-scope delivery framework from manufacturing to commissioning. In key markets, we have established expert local teams who understand regional policies, grid requirements, and market dynamics. With proven technical strength and reliable project delivery, Trina Storage is setting new benchmarks for the global energy storage industry."
With utility-scale projects underway across the region, Trina Storage continues to expand its footprint and support APAC's clean energy transition through safe, high-performing, and future-ready energy storage solutions.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Trina Storage Accelerates Energy Storage Growth Across Asia-Pacific with 2.4 GWh of Deployments Underway
Exclusive Global Full-Chain Operations Secured—Turning Influence into a Capital-Grade Asset
With 360 Million Followers, Annual Live-Commerce Sales Could Reach $4 Billion
HONG KONG, Jan. 12, 2026 /PRNewswire/ -- Khaby Lame, widely regarded as the world's defining TikTok creator, built his name on a universal language: silence. No captions needed, no cultural footnotes required—just clarity, humor, and that unmistakable gesture that says this is the simple way.
Now, that global influence is being elevated into something more permanent. Rich Sparkle Holdings (ANPA.US), a U.S.-listed company, announced today that it has completed the acquisition of Step Distinctive Limited, a core company associated with Khaby Lame. The move signals a shift from one-off brand deals to a structured, exclusive, full-chain, platform-style commercialization system—designed not merely to monetize attention, but to industrialize it.
A Once-in-a-Generation Traffic Gateway
360 million followers, one borderless content engine
Khaby Lame's rise is unusual not because it's fast, but because it travels. His content—minimal, wordless, instantly readable—does what most internet fame cannot: scale across languages and cultures without translation.
Today, his global following totals 360 million across platforms, making him one of the rare creators who can drive attention in multiple major regions at once. Industry observers describe him as a "global-tier traffic entrance"—a scarce asset in the age of content commerce.
Not Just a Partner—A Controlling Shareholder
When traffic aligns with ownership, the incentives lock in
What's drawing heightened market attention isn't only the acquisition—it's Khaby Lame's positioning inside the company structure. According to disclosed information, Khaby Lame will become a controlling shareholder, upgrading his value from "influence" to a core equity-level asset.
Analysts see this as a powerful alignment mechanism: short-term monetization and long-term brand building begin to move on the same curve—reducing volatility, increasing commitment, and expanding strategic imagination.
From "Viral Moments" to "System Conversion"
Why the $4B annual sales outlook is a model, not a slogan
The cooperation's headline expectation is bold: Khaby Lame's fan-based commercialization could generate more than $4 billion in annual sales.
Market participants note that this forecast is not simply a function of follower count. It rests on a closed-loop conversion architecture:
- Top-tier global exposure that creates massive conversion potential
- Exclusive full-chain execution, spanning content planning, paid growth, storefront operations, product selection and pricing, cross-border supply chain, fulfillment, and after-sales
- AI Digital Twin integration, enabling content output to scale beyond human scheduling and time zones
In other words, the $4 billion figure is framed as the output of a four-part engine—traffic + operations + fulfillment + technology—rather than a single breakout campaign.
Exclusive Full-Chain Control
Platform-style operations, not traditional MCN collaboration
Under the agreement, Khaby Lame's global commercialization will be executed through a single operating system. During the 36-month cooperation period, Anhui Xiaoheiyang Network Technology Co., Ltd. (a China-based livestream and content-commerce operator) will hold exclusive global full-chain operating rights.
The scope spans:
- Livestream and short-video commerce planning and programming cadence
- End-to-end TikTok Shop operations and conversion optimization
- Cross-border supply chain coordination, QC, fulfillment delivery, and after-sales
- Brand endorsements, ad productions, and visual content coordination
- Commercial development of an AI Digital Twin (Digital Twin)
Industry sources suggest this structure resembles a platform battle plan more than an influencer network arrangement—built for standardization, replication, and scale across overseas markets.
AI Digital Twin Authorized
Commerce content becomes a replicable production force
The agreement discloses that Khaby Lame has authorized the use of his Face ID, Voice ID, and behavioral models for AI Digital Twin development. Within a compliant framework, this enables multilingual, multi-version content production and opens the door to cross-time-zone, long-duration virtual livestream commerce.
Investors are watching two incremental upsides:
Three Core Markets, One Coordinated Push
U.S., Middle East, and Southeast Asia
The cooperation will prioritize three strategic regions: the United States, the Middle East, and Southeast Asia. The plan includes a region-specific pricing structure and independent profit accounting, intended to match different consumer purchasing power, logistics costs, and compliance requirements—while improving efficiency and transparency in cross-border execution.
The Ceiling Isn't Just GMV
A path toward premium brands and co-branded IP
Beyond transaction-based commerce, the strategy points toward higher-margin, longer-cycle brand business. International brand advertising shoots and visual collaborations are expected to be centrally coordinated, alongside plans for co-branded IP product lines spanning beauty, fragrance, and apparel.
Analysts interpret this as a clear upgrade in ambition: not simply to expand GMV, but to convert Khaby Lame's global influence into priced, accumulated brand equity.
Industry Watch: Compliance and Delivery Define the Real Limit
As the model scales globally, industry experts emphasize that the final ceiling will be determined by local compliance (data authorization, ad disclosure, consumer protection), cross-border fulfillment and after-sales experience, and AI content risk controls and brand safety.
With region-level independent accounting gradually going live, future operating metrics and financial guidance disclosed by Rich Sparkle Holdings are expected to become key reference points for assessing whether this "system" can truly be replicated at scale.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Rich Sparkle Holdings Closes Acquisition of TikTok Icon Khaby Lame's Core Company
