Hisense named global fastest growing soundbar brand in the past 5 years

QINGDAO, China, July 10, 2025 /PRNewswire/ -- Hisense, a global leader in consumer electronics and home appliances, proudly announces that it has been recognized as the global fastest growing soundbar brand in the past 5 years, based on the sell-in volumes of soundbars from 2019 to 2024, according to Futuresource Consulting. This accolade highlights Hisense's commitment to audio innovation, accessible premium performance, and products that resonate with consumers worldwide.

Over the past half-decade, Hisense has cultivated a soundbar portfolio that caters to every listening preference and environment. For those seeking professional-grade clarity, the U Series immerses listeners in studio-caliber sound. The AX Series brings true Dolby Atmos immersion into the home with rich, multidimensional surround audio, while the HS Series deepens dialogue and bass to enhance every television moment.

Industry experts have validated Hisense's rapid ascent. TechRadar hailed the AX5125H for its affordable yet impressive Dolby Atmos performance, and Japan's VGP 2025 awarded the HS2000N the Gold Prize—underscoring Hisense's winning mix of innovation, quality and value.

Now Hisense elevates Atmos soundbar performance to new heights with the introduction of the AX5140Q and AX3120Q. Both models feature Hi-Concerto* technology, which seamlessly synchronizes audio processing between the Hisense TV and Soundbar. Enabled by this innovation, the Soundbar works in tandem with the TV to emit sound simultaneously from both devices, expanding the sound field and delivering a truly immersive surround sound experience. The AX3120Q delivers 3.1.2-channel true Dolby Atmos and DTS:X sound, enveloping listeners in immersive audio from every direction, while a 6.5-inch wireless subwoofer adds thunderous bass that transforms any room into a dynamic stage. The AX5140Q expands on this foundation with a 5.1.4-channel layout and four up-firing speakers to create a 360-degree audio oasis. Wireless rear surround speakers complete the soundscape, delivering height effects and enveloping sound that transports listeners into the heart of every scene. Additionally, the AX5140Q introduces Room Fitting Tuning, an AI-driven feature that analyzes your room's acoustics and automatically optimizes sound to match your specific environment, ensuring precise, personalized audio reproduction.

Both the AX5140Q and AX3120Q integrate effortlessly with Hisense TVs, offering a suite of enhanced features designed to elevate every form of entertainment. Hi-Concerto* unifies sound processing between the Hisense TV and Soundbar, enabling both devices to work simultaneously to expand the sound field and deliver a cohesive, cinema-style surround sound experience. With Game Pro, gamers dive into richly detailed soundscapes that make every in-game action—every explosion, footstep, and victory—feel truly epic. Meanwhile, EzPlay 3.0* empowers users to control sound modes directly through their TV remote, simplifying adjustments to audio and dialogue without the need for multiple remotes or menu dives.

The AX5140Q and AX3120Q will make their debut in Europe this June before rolling out globally. As Hisense's strongest entry yet into the Atmos soundbar arena, these models reinforce the brand's mission to bring immersive, premium audio experiences to living rooms around the world.

Notes

*Hi-Concerto and EzPlay 3.0 are only compatible with selected Hisense TV and Soundbar models.

Notes

*Hi-Concerto and EzPlay 3.0 are only compatible with selected Hisense TV and Soundbar models.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025â„¢, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Hisense named global fastest growing soundbar brand in the past 5 years

Hisense named global fastest growing soundbar brand in the past 5 years

LAS VEGAS, Jan. 9, 2026 /PRNewswire/ -- Guide Sensmart (Booth 21740, Central Hall), a global leader in thermal imaging technology, officially launched its next-generation thermal imaging innovation – ApexVision – alongside a series of new products empowered by the technology. This launch represents a systemic leap for the industry from merely "seeing heat" to "seeing with clarity, precision, and intelligence," marking the dawn of a new era defined by Ultra-Clarity.

CES Show Floor Reaction: "Ultra-Clarity" Draws Deep Engagement

At the Guide Sensmart booth, live product demonstrations powered by ApexVision attracted strong attention from industry analysts to global media. Hands-on comparisons—such as maintaining clear imaging details of distant targets and delivering crisp, smear-free imaging of fast-moving objects—earned consistent praise. Many professional visitors noted that this reliable "what-you-see-is-what-you-get" clarity would directly enhance operational efficiency and decision-making confidence.

ApexVision integrating both hardware and software: It combines the high-sensitivity ApexCore S1 detector, the Nexus 1.0 processing platform, and scenario-optimized algorithms. Together, ApexVision successfully overcomes persistent challenges such as low contrast in complex environments, detail loss at long range or high magnification, motion blur on fast-moving objects, and inaccurate detection of minute temperature differences.

From Architecture to Application: A Full Portfolio Empowered

On the CES show floor, Guide Sensmart demonstrated how ApexVision delivers tangible improvements across thermal devices. Thermography tools (e.g. E3S, H6S thermal cameras) leverage the SharpIR 2.0 algorithm to provide stable, accurate temperature measurement in demanding environments, enabling inspectors to pinpoint hidden faults with greater confidence. Outdoor hunting optics (e.g. TD650LS monocular and TN650MS binocular), benefit from Hyper-Light 2.0, allowing users to identify nocturnal wildlife in complete darkness and track fast-moving targets while maintaining clean, sharp images even at 10× zoom.

"The launch of ApexVision marks a milestone where our vertically integrated technology development translates into real value for users," said a Guide Sensmart spokesperson. "It is more than a set of specifications—it delivers the certainty of Ultra-Clarity to every professional user."

The debut of ApexVision at CES 2026 signifies more than a routine product update. By resolving long-standing trade-offs between sensitivity, stability, and environmental robustness, Guide Sensmart is advancing thermal imaging into the Ultra-Clarity Era, building a clearer, safer, and more efficient future.

We are keen to explore partnership of collaboration with you. Know more about Guide Sensmart at https://www.guideir.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ApexVision Debuts at CES 2026: Guide Sensmart Ushers in the Ultra-Clarity Era of Thermal Imaging