HEATH, Ohio--(BUSINESS WIRE)--Jul 10, 2025--
Bobbie, the mom-founded and led Organic infant feeding company, has launched on Costco.com, making it the only USDA Organic infant formula available to Costco shoppers nationwide. Club members can purchase a two-pack of Bobbie’s Organic Original infant formula for $39.99 (two 14.1 oz cans), the brand’s best price per ounce to date.
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Proudly manufactured in the U.S. to meet both FDA and EU infant formula standards, Bobbie was recently named a Top Choice by Consumer Reports after testing 41 brands for heavy metals and toxic chemicals. Bobbie’s USDA Organic seal and commitment to rigorous testing earned it the distinction of being the only Organic infant formula offered to Costco shoppers.
Bobbie is the only infant formula to earn both the Clean Label Project Purity Award and Pesticide-Free certification, setting a new standard for safety and transparency in the U.S. formula industry. Made with Organic Valley grass-fed milk from pasture-raised cows on 45 small, family-owned American farms, Bobbie is crafted with care and free from corn syrup, maltodextrin, sucrose, palm oil, and soy oil. Every ingredient is thoughtfully chosen—and just as importantly, so are the ones left out.
Today, Bobbie is available exclusively atCostco.com—with hopes of earning a permanent place on shelves in stores nationwide.
“We’re thrilled to be the only USDA Organic infant formula available to Costco shoppers online. This represents much more than a win for Bobbie and our customers, it’s a step forward in making high quality infant formula more widely available and supporting American babies with the very best quality, USDA Organic formula,” said Sara Ahmed Holman, Chief Commercial Officer at Bobbie and mom of two. “In order to uplevel this industry, we must disrupt the formula aisle – both in person and online – and this is a major step forward towards that reality.”
Bobbie has proudly served over 600,000 babies across the US and counting! Here’s why:
About Bobbie:
Bobbie is the purpose-driven organic infant feeding company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit hibobbie.com.
Bobbie Becomes the Only USDA Organic Infant Formula on Costco.com
ROME (AP) — Jannik Sinner is two victories away from becoming the first home man to win the Italian Open in half a century. And it doesn’t seem like anybody can stop him — either in Rome or at the French Open that starts in 10 days.
The top-ranked Sinner landed shots on the lines repeatedly in a 6-2, 6-4 triumph over No. 14 Andrey Rublev to reach the semifinals Thursday and move past Novak Djokovic with a record 32nd consecutive victory in Masters 1000 events — the biggest tournaments outside the Grand Slams.
“I don’t play for records. I play just for my own story. And obviously at the same time it means a lot to me,” Sinner said.
The last Italian man to raise the singles trophy on the red clay of the Foro Italico was Adriano Panatta in 1976. Panatta will present the title to this year’s champion on Sunday, with Italy President Sergio Mattarella also slated to attend the final.
“It’s a special tournament for me,” Sinner said.
With nearly everyone inside the 10,500-seat Campo Centrale cheering for Sinner, many supporters wore hats and T-shirts in orange — his theme color.
One group of fans held up a sign that said, “Sinner, Facce Sogna” — “Sinner, Make us dream.”
He lost last year’s final in Rome to Carlos Alcaraz, who is now sidelined due to a right wrist injury, while Jasmine Paolini in 2025 became the first Italian woman to raise the trophy in 40 years.
Sinner broke serve in the opening game for a third straight match and never lost control against Rublev, who was once ranked as high as No. 5.
Rublev noticed there were “many points where he played really well or close to the line or in a line. But he’s No. 1 and it’s normal. You need to force him to miss and it takes a lot of focus to be able to play at that level.”
Sinner had only one brief lapse when Rublev broke him late in the second set.
“It was a bit breezy, a bit windy, so it was very tough conditions,” Sinner said. “I felt we both didn’t play at our best today.”
Sinner said he felt fatigued toward the end.
“I’m going to be all right. It’s normal that one day in the tournament you are slightly tired,” he said. “It has been very long days for me.”
Sinner hasn’t been beaten in a Masters event since he retired with cramps in extreme heat against Tallon Griekspoor in Shanghai in October.
Djokovic won 31 straight Masters matches in 2011.
Including all tournaments, Sinner’s winning streak reached 27 matches. He was last beaten by Jakub Mensik in the Qatar Open quarterfinals on Feb. 19 — and he hasn't even dropped a set since his opening match of his previous tournament, the Madrid Open.
Sinner is also aiming to become the second man after Djokovic to triumph at all nine Masters events. Djokovic has won each event at least twice.
The Italian Open is the only Masters event that Sinner hasn’t won.
His semifinal opponent will be 2023 Rome champion Daniil Medvedev or Spanish qualifier Martina Landaluce, who were playing later.
The other semifinal will feature Casper Ruud of Norway against Luciano Darderi, an Argentine-born Italian.
In the women’s tournament, Coco Gauff beat 36-year-old Sorana Cirstea 6-4, 6-3 to reach the final for a second straight year.
Gauff saved a match point in a three-set victory over Iva Jovic in the fourth round and then came back from a set down to defeat Mirra Andreeva in the quarterfinals.
Against Cirstea, Gauff got 78% of her first serves in and had only one double fault.
“I'm just happy to be through in straight sets today," Gauff said. "It's been a marathon week.”
Gauff was beaten by Paolini in the 2025 Rome final, then went on to win the French Open.
In Saturday's final, Gauff will face three-time Rome champion Iga Swiatek or two-time winner Elina Svitolina, who were playing later.
AP tennis: https://apnews.com/hub/tennis
Romania's Sorana Cirstea returns to United States' Coco Gauff, during their match at the Italian Open tennis tournament in Rome, Thursday, May 14, 2026. (AP Photo/Andrew Medichini)
United States' Coco Gauff prepares to return the ball to Romania's Sorana Cirstea during their match at the Italian Open tennis tournament in Rome, Thursday, May 14, 2026. (AP Photo/Andrew Medichini)
Italy's Jannik Sinner serves a ball to Andrey Rublev, during their match at the Italian Open tennis tournament in Rome, Thursday, May 14, 2026. (AP Photo/Andrew Medichini)
Andrey Rublev reacts as he plays Italy's Jannik Sinner during their match at the Italian Open tennis tournament in Rome, Thursday, May 14, 2026. (AP Photo/Andrew Medichini)
Italy's Jannik Sinner reacts after beating Andrey Rublev 6-2, 6-4, during their match at the Italian Open tennis tournament in Rome, Thursday, May 14, 2026. (AP Photo/Andrew Medichini)
Italy's Jannik Sinner returns the ball to Andrey Rublev, during their match at the Italian Open tennis tournament in Rome, Thursday, May 14, 2026. (AP Photo/Andrew Medichini)
Italy's Jannik Sinner eyes the ball as he plays Andrey Rublev, during their match at the Italian Open tennis tournament in Rome, Thursday, May 14, 2026. (AP Photo/Andrew Medichini)
