LOS ANGELES--(BUSINESS WIRE)--Jul 10, 2025--
Genies, an AI avatar and gaming technology company, has partnered with Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, to provide game developers access to highly customizable AI avatar and asset creation tools. The partnership will also bring game, entertainment, celebrity, and sports IP into the Unity Asset Store, where developers can gain access to IP-driven avatars and assets to create games via Genies’ partnerships.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250701127127/en/
With the Genies’ Smart Avatar Framework and User-Generated-Content (UGC) systems coming to the Unity Asset Store and Unity Editor, developers can cut down the time needed to create game-ready avatars and assets. By leveraging Genies’ tools and frameworks, developers can seamlessly integrate these assets into games, allowing them to focus more on crafting core game design and gameplay. The technology also opens up new genres of gameplay with intelligent avatars and UGC tools. Upon launch in 2026, these tools will empower developers to create high-quality, game-ready assets and new types of AI games.
“We’ve spent six years building for a future where AI, gaming, and immersive tech collide - and AI avatars become the connective tissue,” said Akash Nigam, CEO of Genies. “Today, that means empowering developers to create dynamic, character-driven games through our Avatar Framework. But as AI becomes embedded in everyday life and people start using their own personal AI companions, we see a future where developers can use Genies, a visual layer for LLMs, to create new genres of games centered around AI avatars.”
Genies’ tech integration into the Unity Ecosystem is happening as avatars emerge as the next evolution of AI - living, customizable companions that go beyond chatbots. Genies’ Smart Avatars are personalized to look, talk, and behave the way players want, growing smarter and more emotionally responsive over time. Developers can create avatars for their games or let users bring their own. As AI shifts toward memory-based models, Unity and Genies turn AI into something you can see, interact, and play with.
"Game developers today are under pressure to move faster without sacrificing their creative edge,” said Adam Smith, SVP of Product, Engine, Unity. “Integrating Genies’ AI avatars and UGC tools into Unity helps them streamline development, while unlocking creativity through rich, personalized games and paving the way for more advanced AI-powered workflows in the future.”
The Genies x Unity partnership will soon provide developers the ability to:
Genies will launch a custom landing page in the Unity Asset Store later this year, followed by full integration into the Unity Editor in 2026. If you’re a developer interested in getting early access to Genies tools, please apply HERE.
About Genies
Genies is an AI avatar and gaming technology company powering the next era of digital experiences. Genies’ technology stack empowers developers and creators to seamlessly create and integrate AI-powered, game-ready Smart Avatars and user-generated-content (UGC) into any game or experience. Backed by investors including Bob Iger, Silver Lake, BOND, and NEA, Genies’ mission is to become the visual layer for LLM experiences.
About Unity
Unity (NYSE: U) offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com.
Genies and Unity are bringing AI avatars and UGC tools to game developers
Uvira, CONGO (AP) — A climate of fear reigned Saturday in Uvira, a strategic city in eastern Congo, days after it fell to the Rwanda -backed M23 group, as fighting in the region escalated despite a U.S. mediated peace deal.
The Associated Press gained rare access to the city, which was the Congo government’s last major foothold in South Kivu province after the provincial capital of Bukavu fell to the rebels in February. Its capture allows the rebels to consolidate a broad corridor of influence across the east.
M23 said it took control of Uvira earlier this week, following a rapid offensive launched at the start of the month. Along with the more than 400 people killed, about 200,000 have been displaced, regional officials say.
On Saturday, the situation in Uvira still had not returned to normal. There was absolute silence and no traffic, apart from military jeeps circulating on the empty streets. The banks were closed and people have not resumed their jobs — only a few dared to go out during the day, and no one ventured outside after sunset, with armed M23 fighters patrolling the city.
“Some people left the city, but we stayed," Maria Esther, a 45-year-old mother of 10, told AP. “But the situation hasn’t returned to normal, we haven’t resumed our usual activities because there’s no money circulating.”
Joli Bulambo, another resident of Uvira, said: “People thought that the situation that had happened in Goma with the deaths would be the same here in Uvira, but fortunately, there were not many deaths because God helped."
The rebels’ latest offensive comes despite a U.S.-mediated peace agreement signed last week by the Congolese and Rwandan presidents in Washington.
The United States accused Rwanda of violating the agreement by backing a deadly new rebel offensive in the mineral-rich eastern Congo, and warned that the Trump administration will take action against “spoilers” of the deal.
The accord didn’t include the rebel group, which is negotiating separately with Congo and agreed earlier this year to a ceasefire that both sides accuse the other of violating. However, it obliges Rwanda to halt support for armed groups like M23 and work to end hostilities.
Marco Rubio, U.S. Secretary of State, said on X on Saturday: “Rwanda’s actions in eastern DRC are a clear violation of the Washington Accords signed by President Trump, and the United States will take action to ensure promises made to the President are kept.”
There was no immediate reaction from Rwanda.
The rebels’ advance pushed the conflict to the doorstep of neighboring Burundi, which has maintained troops in eastern Congo for years, heightening fears of a broader regional spillover.
More than 100 armed groups are vying for a foothold in mineral-rich eastern Congo, near the border with Rwanda, most prominently M23. The conflict has created one of the world’s most significant humanitarian crises, with more than 7 million people displaced, according to the U.N. agency for refugees.
Local U.N. partners report that more than 200,000 people have been displaced across the province since Dec. 2. Civilians also have crossed into Burundi, and there have been reports of shells falling in the town of Rugombo, on the Burundian side of the border, raising concerns about the conflict spilling over into Burundian territory.
Congo, the U.S. and U.N. experts accuse Rwanda of backing M23, which has grown from hundreds of members in 2021 to around 6,500 fighters, according to the U.N.
Congo’s Foreign Minister Thérèse Kayikwamba Wagner on Friday accused Rwanda of trampling on the peace agreement, which she described as bringing “hope of a historic turning point.”
She warned, however, that the “entire process … is at stake,” and urged the Security Council to impose sanctions against military and political leaders responsible for the attacks, ban mineral exports from Rwanda and prohibit it from contributing troops to U.N. peacekeeping missions.
“Rwanda continues to benefit, especially financially but also in terms of reputation, from its status as a troop-contributing country to peacekeeping missions,” Wagner told AP.
Bertrand Bisimwa, deputy coordinator of the AFC/M23 rebel movement told AP in an exclusive interview Friday that peace commitments have remained largely theoretical. “Regardless of the ceasefire agreements we sign and the mutual commitments we make, nothing is implemented on the ground,” he said.
Asked about the expansion of M23 operations toward the Uvira region, Bisimwa said the region was a long-standing hot spot of ethnic tensions and violence. “For a long time, people were attacked and killed because of their community affiliation,” he said.
On Friday, Rwanda’s Foreign Minister Olivier Nduhungirehe told diplomats that Congo had declared it would continue fighting in M23 recaptured territories and it was only after M23 retaliated that the international community “suddenly woke up.”
“The DRC has openly declared that it would not observe any ceasefire and would instead continue fighting to recapture territories held by the AFC/M23, even as the peace process unfolded," he said.
While Rwanda denies the claim that it backs M23, it acknowledged last year that it has troops and missile systems in eastern Congo, allegedly to safeguard its security. U.N. experts estimate there are up to 4,000 Rwandan forces in Congo.
Associated Press writers Ruth Alonga in Goma, Congo, and Evelyne Musambi in Nairobi, Kenya, contributed to this report.
Soldiers patrol as thousands of people fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)
Internally displaced people (IDPs) fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)
Internally displaced people (IDPs) who fled fighting in Congo's South Kivu province prepare a meal in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)
Internally displaced people (IDPs) fleeing fighting in Congo's South Kivu province arrive in Cibitoke, Kansega, Burundi, Thursday, Dec. 11, 2025. (AP Photo/Berthier Mugiraneza)
FILE - Democratic Republic of the Congo's Foreign Minister Therese Kayikwamba Wagner attends a signing ceremony for a peace agreement between Rwanda and the Democratic Republic of the Congo at the State Departmentin Washington, June 27, 2025. (AP Pho to/Mark Schiefelbein, File)
