DUBAI, UAE, July 10, 2025 /PRNewswire/ -- On 10 July, HUAWEI proudly announces the global launch of its imaging flagship smartphone—the HUAWEI Pura 80 Series. Set to redefine the boundaries of mobile photography with its cutting-edge imaging technology and innovative features.
Iconic Design Brilliance
The HUAWEI Pura 80 Ultra and the striking Glazed Red HUAWEI Pura 80 Pro unveil a Dazzling Forward Symbol design, drawing inspiration from the timeless sunray motifs found in exquisite jewellery and luxury watches. This radiant sunburst pattern dazzles with intricate depth and harmonious interplay of light and shadow. The Pura 80 Ultra's lens is accentuated by a resplendent golden ring, forming the iconic forward symbol that boldly showcases the super brand emblem, creating a captivating visual centerpiece.
Photographic Excellence Redefined
The HUAWEI Pura 80 Pro's revolutionary 1-inch Ultra Lighting Camera maximizes light capture for stunning detail in low-light conditions, while the Ultra Chroma Camera ensures precise colour reproduction, delivering vivid, true-to-life nightscapes with exceptional clarity. The Pura 80 Ultra introduces a trailblazing Switchable Dual Telephoto Camera, blending a super-large photosensitive area with versatile 3.7x and 10x focal lengths to create cinematic portraits and dramatic, razor-sharp close-ups with striking spatial intensity.
HUAWEI's upgraded XMAGE branding fuels the Pura 80 Series with cutting-edge photographic innovation, leveraging the industry's largest telephoto sensor and advanced algorithms to produce crystal-clear images in high-magnification and low-light scenarios. From intricate architectural details to expansive city skylines, it excels at capturing vivid night atmospheres with precise hue and saturation. The series redefines stage photography and videography, capturing ultra-clear stage details and vibrant colours from afar, with 4K video delivering high-fidelity footage that vividly recreates live experiences.
AI-Driven Innovation Unleashed
Complementing its photographic prowess, the Pura 80 Pro and Pura 80 Ultra introduce the AI Smart Controls Button, a game-changing feature that delivers instant access to personalized functions such as the camera, flashlight, or AI lens with a single tap, tailored to individual preferences. Enhanced with fingerprint recognition for robust security, it ensures seamless and secure operation. Additionally, advanced AI Noise Cancellation revolutionizes calls with two-way noise reduction, isolating the speaker's voice while eliminating ambient noise for crystal-clear, distraction-free communication in any setting.
Relentless Power and Performance
Powering the Pura 80 Pro and Pura 80 Ultra is a robust 5170mAh battery, paired with 100W HUAWEI SuperCharge for lightning-fast charging and 80W Wireless HUAWEI SuperCharge for seamless, cable-free power-ups[1]. This dynamic combination of high capacity and rapid charging ensures uninterrupted performance, keeping users connected and engaged throughout their day.
Uncompromising Durability
Enhancing the Pura 80 Ultra's reliability, the 2nd-Gen Crystal Armor Kunlun Glass delivers unmatched protection, amplifying scratch resistance by 16x and drop resistance by 25x[2]. This state-of-the-art shielding ensures exceptional durability, effortlessly safeguarding the device against daily wear and tear for consistent, worry-free performance.
Pricing and Availability
For more information, please visit: https://consumer.huawei.com/en/phones/pura80-ultra/
| [1] 80W Wireless HUAWEI SuperCharge requires separate purchase. |
| [2] Data comes from Huawei labs, and is a comparison between 2nd-Gen Crystal Armour Kunlun Glass and standard glass. Since the phone contains precision components, please make sure not to bump or drop the phone while using it. |
[1] 80W Wireless HUAWEI SuperCharge requires separate purchase.
[2] Data comes from Huawei labs, and is a comparison between 2nd-Gen Crystal Armour Kunlun Glass and standard glass. Since the phone contains precision components, please make sure not to bump or drop the phone while using it.
Photo - https://mma.prnasia.com/media2/2726782/HUAWEI_Pura_80_Ultra_Fashion_Next.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2726783/HUAWEI_Pura_80_Series_Aesthetics_Next.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2726784/HUAWEI_Pura_80_Series_Photography_Next.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HUAWEI Pura 80 Series Debuts: Shattering Boundaries in Mobile Imaging
HUAWEI Pura 80 Series Debuts: Shattering Boundaries in Mobile Imaging
HUAWEI Pura 80 Series Debuts: Shattering Boundaries in Mobile Imaging
Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities
BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.
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Champion Spirit Inspires Innovation and Global User Experiences
The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.
Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.
This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.
In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.
In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.
Toward an Ecosystem Future of Infinite Possibilities
Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.
Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.
Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.
Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.
Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.
As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.
Please visit https://www.haier.com/global/.
About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users
