DUBAI, UAE, July 10, 2025 /PRNewswire/ -- On 10 July, HUAWEI proudly announces the global launch of its imaging flagship smartphone—the HUAWEI Pura 80 Series. Set to redefine the boundaries of mobile photography with its cutting-edge imaging technology and innovative features.
Iconic Design Brilliance
The HUAWEI Pura 80 Ultra and the striking Glazed Red HUAWEI Pura 80 Pro unveil a Dazzling Forward Symbol design, drawing inspiration from the timeless sunray motifs found in exquisite jewellery and luxury watches. This radiant sunburst pattern dazzles with intricate depth and harmonious interplay of light and shadow. The Pura 80 Ultra's lens is accentuated by a resplendent golden ring, forming the iconic forward symbol that boldly showcases the super brand emblem, creating a captivating visual centerpiece.
Photographic Excellence Redefined
The HUAWEI Pura 80 Pro's revolutionary 1-inch Ultra Lighting Camera maximizes light capture for stunning detail in low-light conditions, while the Ultra Chroma Camera ensures precise colour reproduction, delivering vivid, true-to-life nightscapes with exceptional clarity. The Pura 80 Ultra introduces a trailblazing Switchable Dual Telephoto Camera, blending a super-large photosensitive area with versatile 3.7x and 10x focal lengths to create cinematic portraits and dramatic, razor-sharp close-ups with striking spatial intensity.
HUAWEI's upgraded XMAGE branding fuels the Pura 80 Series with cutting-edge photographic innovation, leveraging the industry's largest telephoto sensor and advanced algorithms to produce crystal-clear images in high-magnification and low-light scenarios. From intricate architectural details to expansive city skylines, it excels at capturing vivid night atmospheres with precise hue and saturation. The series redefines stage photography and videography, capturing ultra-clear stage details and vibrant colours from afar, with 4K video delivering high-fidelity footage that vividly recreates live experiences.
AI-Driven Innovation Unleashed
Complementing its photographic prowess, the Pura 80 Pro and Pura 80 Ultra introduce the AI Smart Controls Button, a game-changing feature that delivers instant access to personalized functions such as the camera, flashlight, or AI lens with a single tap, tailored to individual preferences. Enhanced with fingerprint recognition for robust security, it ensures seamless and secure operation. Additionally, advanced AI Noise Cancellation revolutionizes calls with two-way noise reduction, isolating the speaker's voice while eliminating ambient noise for crystal-clear, distraction-free communication in any setting.
Relentless Power and Performance
Powering the Pura 80 Pro and Pura 80 Ultra is a robust 5170mAh battery, paired with 100W HUAWEI SuperCharge for lightning-fast charging and 80W Wireless HUAWEI SuperCharge for seamless, cable-free power-ups[1]. This dynamic combination of high capacity and rapid charging ensures uninterrupted performance, keeping users connected and engaged throughout their day.
Uncompromising Durability
Enhancing the Pura 80 Ultra's reliability, the 2nd-Gen Crystal Armor Kunlun Glass delivers unmatched protection, amplifying scratch resistance by 16x and drop resistance by 25x[2]. This state-of-the-art shielding ensures exceptional durability, effortlessly safeguarding the device against daily wear and tear for consistent, worry-free performance.
Pricing and Availability
For more information, please visit: https://consumer.huawei.com/en/phones/pura80-ultra/
| [1] 80W Wireless HUAWEI SuperCharge requires separate purchase. |
| [2] Data comes from Huawei labs, and is a comparison between 2nd-Gen Crystal Armour Kunlun Glass and standard glass. Since the phone contains precision components, please make sure not to bump or drop the phone while using it. |
[1] 80W Wireless HUAWEI SuperCharge requires separate purchase.
[2] Data comes from Huawei labs, and is a comparison between 2nd-Gen Crystal Armour Kunlun Glass and standard glass. Since the phone contains precision components, please make sure not to bump or drop the phone while using it.
Photo - https://mma.prnasia.com/media2/2726782/HUAWEI_Pura_80_Ultra_Fashion_Next.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2726783/HUAWEI_Pura_80_Series_Aesthetics_Next.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2726784/HUAWEI_Pura_80_Series_Photography_Next.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HUAWEI Pura 80 Series Debuts: Shattering Boundaries in Mobile Imaging
HUAWEI Pura 80 Series Debuts: Shattering Boundaries in Mobile Imaging
HUAWEI Pura 80 Series Debuts: Shattering Boundaries in Mobile Imaging
ANSHUN, China, May 23, 2026 /PRNewswire/ -- On May 21, at the Guizhou Anshun Tourism Development Conference, Mafengwo Travel Group officially launched three flagship "New Mountain Play" benchmark projects — Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge — while jointly releasing the 2026 Anshun Mountain Outdoor New Play Playbook with the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism. By redefining mountain outdoor travel experiences through "new play," the initiative injects fresh momentum into Anshun's positioning as an international mountain tourism destination.
"Personalized travel is rising rapidly. Tourism is transitioning from a 'sightseeing economy' to an 'experience economy.' More than just 'having been there,' travelers today seek emotional value from scenic spots and related projects," said Chen Gang, Founder and CEO of Mafengwo, in a speech titled *Co-creating the Super Play Era of Mountain Tourism*. He noted that leveraging benchmark new-play projects such as Huangheying Water Cave, Lotus Ancient Cave, and Luoyang Glasswater Gorge, Mafengwo will work with Anshun to integrate "new play, new formats, new marketing, and new consumption" into a holistic innovation ecosystem for destination-wide play. Together, they aim to revitalize natural resources, energize industrial momentum, link rural revitalization, and jointly build Anshun into a national hub for new mountain play.
At a time when travelers are increasingly weary of "man-made check-in spots" and homogenized internet-famous projects, the newly launched projects abandon the old path of large-scale construction. Instead, they return to the wild itself, adopting a "light development, heavy experience" approach to create mountain plays that are "wild on the outside, refined on the inside." Huangheying Water Cave focuses on "natural wonders + interactive adventure," using its original "water-cave" karst features to create a genuine sense of "underground exploration." Lotus Ancient Cave, based on a massive natural cave, integrates "light ultimate" activities such as via ferrata, rappelling, and cave drop towers, allowing ordinary visitors to feel adrenaline-pumping "heart-racing moments" in a natural setting. Luoyang Glasswater Gorge follows the original river course, using natural elevation differences to design trails for hiking, canyoning, and waterfall rappelling, with minimal artificial construction, emphasizing the pristine "glass water" and an eco-harmonious, back-to-nature mountain experience.
At the "2026 Anshun Mountain Tourism New Play" sharing session, Mafengwo Travel Group and the Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism jointly released the *2026 Anshun Mountain Outdoor New Play Playbook*. Ten selected plays in non-traditional mountain settings were featured, including "Night Tour of Dupo Tang — Immersive Journey into the World of Journey to the West," "Watch Intangible Cultural Heritage 'Spider-Man' Climb Cliffs for Bird's Nests," and "370-Meter Free Fall at Balinghe Bridge." These showcase how Anshun creatively uses its karst landscapes as a natural "amusement park" for mountain experiences.
He Weihong, Vice Mayor of Anshun, stated in his address: "In Anshun, the 'City of 21°C,' mountains are no longer just scenery to be viewed. They are living fields to be climbed, immersed in, jumped over, and breathed in. Anshun will take this conference as an opportunity to accelerate the internationalization of its mountain tourism and build a first-class mountain outdoor sports destination." During the event, Anshun Tourism Group also promoted its mountain outdoor travel routes.
By early 2026, the number of outdoor sports participants in China had exceeded 400 million, with participation in mountain hiking, trail running, rock climbing, and canyoning rising year by year. Driven by the dual trends of "nationwide fitness" and "pan-outdoor" activities, mountain play is moving from niche circles to the general public. Unlike the high barriers of traditional outdoor activities, Anshun's new plays target the blue ocean market of "light ultimate + strong experience + high shareability." Whether it's a "bridge bungee jump," checking out the natural wonder "Eye of the Great Sage," or experiencing a "Journey to the West fantasy" at night by Dupo Tang Waterfall — these activities are novel, beginner-friendly, and serve as natural content and social currency.
Anshun's mountain play innovation has also attracted international attention. Anouar, Chief Representative of the Tunisian National Tourism Office in China, noted in his speech that Anshun's innovation in integrating mountain tourism and sports is worth learning from for many international peers. He noted that Tunisia has diverse mountain resources across the country, with history embedded in the mountains and culture in the scenery — this is the unique charm of Tunisia's mountains. He looks forward to China-Tunisia cooperation to explore more mountain tourism opportunities and co-create new partnership models.
An international dialogue session brought together representatives from the Norwegian National Tourist Board, Visit Flanders (Belgium), and the Saudi Tourism Authority to discuss mountain outdoor tourism upgrade from a global perspective. The guests agreed that they were delighted to see that Anshun is not simply replicating a "Switzerland of the East" but is creating an entirely new "universal language of mountain tourism." The internationalization of mountain tourism is not about imitation but about excavating the unique narratives of local landscapes — with its green mountains and clear waters as the canvas and play innovation as the brush, Anshun is painting a vibrant new picture for the world.
A domestic dialogue session brought together frontier explorers, practitioners, and experts in mountain sports tourism to discuss the future development of mountain sports tourism from the perspectives of communities, products, and operations. Qin Chuan, Founder of Wanan Youth Travel, noted that with technological advancements and equipment iteration, more and more "outdoor novices" without professional training can enjoy the pleasures of the wild. Currently, Wanan Youth Travel is selecting and developing "super single products" and continuously improving service quality to deliver ultimate outdoor experiences to visitors.
After the conference, industry guests conducted on-site inspections of new play projects, including Lotus Ancient Cave, Dupo Tang Night Tour, Anshun Ancient Town, and Getu River. Wang Yu, Chief Representative of the Norwegian National Tourist Board in Greater China, remarked: "Anshun and Norway share many similarities. Anshun's new mountain plays emphasize 'light development, heavy experience.' Take Lotus Ancient Cave — it doesn't feel like a 'designed' scenic spot, but rather an extension of Anshun's natural mountain charm itself, an experiential field you can fully immerse yourself in. The scale of this 'light ultimate' experience is just right — thrilling enough, yet truly authentic."
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
Light Ultimate, High Experience, Original Ecology, Personalization -- Mafengwo and Anshun Municipal Bureau of Culture, Sports, Radio, TV and Tourism Co-create New Forms of Mountain Tourism
