CHENGDU, China, July 11, 2025 /PRNewswire/ -- ROSESELSA (Rose Technics), recognized as one of China's Top 10 Hi-Fi Brands, today announced the global launch of its innovative OPENFREE clip-on wireless earbuds. Debuted in June 2025, the OPENFREE embodies ROSESELSA's signature sleek minimalist design philosophy. After nearly a year of meticulous refinement, the earbuds deliver breakthroughs in comfort, sound quality, battery life, and more.
A proprietary "Suspension + Micro-Clip" Structure delivers an air-light, secure fit that defies perception. The breakthrough 10mm Liquid Crystal Composite Diaphragm and Planck Driver technology shatter the sound quality barriers of open-ear designs. Dual LDAC and LHDC High-Fidelity Audio codec support reveals near-CD-quality lossless detail across every note. Ultra-low 20ms latency via the LC3 protocol ensures perfect audio-visual synchronization for gaming and video.
Founded in 2015, ROSESELSA drew inspiration from the Buddhist philosophy "Amidst a sea of choices, I take but one." Embracing a "small yet exquisite" ethos, the brand dedicated itself to the audio industry. Driven by the spirit of "Dare to be Different," ROSESELSA pursues relentless innovation. Through its highly popular products, the brand has steadily expanded its footprint and influence within Mainland China. In 2023, ROSESELSA appointed the renowned musician Steve Chou as Brand Ambassador for Mainland China. His profound musical literacy and unique personal style further strengthened ROSESELSA's brand image of exceptional sound quality and distinctive style.
Over the past three years, ROSESELSA has championed its "Democratizing Premium Sound" philosophy, enabling users to access high-end audio experiences at affordable prices. The brand constantly secured the Top 1 on the east Asian audio equipment charts, and achieved sales revenue of CNY 162 million (approx. US$22.5 million) during the 2025 618 Shopping Festival, cementing its industry leadership position.
In 2024, ROSESELSA launched its global expansion strategy, actively entering key markets across Europe, North America, and the Asia-Pacific region. Its exceptional headphone portfolio garnered significant global attention across digital platforms and won multiple prestigious international design awards, including the Silver Winner MUSE Design Awards, New York Product Design Awards (NYPDA), and the London Design Awards.
"We remain true to our founding spirit, and combine original design with modern simplicity. By continuously creating classic, memorable products in this era of rapid obsolescence, we try to bring surprise and touch to users worldwide," says Jack Long, the CEO of ROSESELSA.
Media Contact: Henry Chen, admin@rosetechnics.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ROSESELSA, a Leading Chinese Hi-Fi Brand and East Asian Audio Equipment Pioneer, Launches Its Groundbreaking OPENFREE Clip-On Wireless Earbuds Globally
SHENZHEN, China, Jan. 12, 2026 /PRNewswire/ -- Yaber, a globally recognized home tech brand, today announced its expansion into the smart cleaning category. As part of its broader brand development strategy, Yaber continues to evolve its multi-category portfolio under a unified brand architecture that includes its established entertainment line, Yaber Projector, and its newly introduced home appliance line, Yaber Home.
The company revealed plans to launch its first smart cleaning product line under Yaber Home in Q1 2026, introducing two cordless vacuum cleaners and marking a key step in Yaber's expansion into diversified smart home scenarios beyond home entertainment.
The upcoming lineup will include the L10 Entry-Level Cordless Handheld Vacuum Cleaner and the P20 High-Value Cordless Vacuum Cleaner. With clearly differentiated positioning, the two models are designed to address a wide range of household cleaning needs—from lightweight daily maintenance to high-frequency family use—reflecting Yaber's strategic move into everyday living environments.
According to Yaber, the L10 emphasizes lightweight design and ease of use, targeting first-time cordless vacuum users and consumers seeking a simple, reliable cleaning solution. The P20, positioned around strong value, is engineered to balance performance, battery life, and practical functionality, meeting the needs of families that prioritize efficiency and affordability. Together, the two products form the foundation of the Yaber Home smart cleaning portfolio.
Since its founding, Yaber has built strong global brand recognition through Yaber Projector, delivering cost-effective and dependable entertainment projectors to users in more than 120 countries and regions worldwide. Building on its experience in product design, technology integration, and user-centric development, Yaber is now extending its capabilities into high-frequency home appliance categories through Yaber Home, with a focus on practical innovation and everyday usability.
Yaber stated that the launch of its smart cleaning line represents an important milestone in the brand's long-term growth. Looking ahead, the company plans to continue expanding both Yaber Projector and Yaber Home around core household use cases, accelerating its evolution into a multi-category, full-scenario smart living brand.
About Yaber
Founded in 2018, Yaber pioneered the entertainment projector category and has since delivered immersive audiovisual experiences to users in over 120 countries and regions worldwide. Under its unified brand structure, Yaber operates across multiple product categories, including Yaber Projector for home entertainment and Yaber Home for smart household appliances. Committed to innovation, performance, and user-centric design, Yaber has received multiple international accolades, including the Red Dot Award, IDEA Award, VGP Award, and CES Innovation Award. Today, Yaber continues to expand its product ecosystem to enhance everyday living through smart technology.
For more information, please visit official Yaber website or follow Yaber on Facebook.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Yaber Expands into Smart Cleaning Category with Launch of Two Cordless Vacuum Cleaners
