STAR OF THE SEAS OFFICIALLY JOINS ROYAL CARIBBEAN AS THE NEXT ICONIC VACATION

The ultimate family vacation has completed construction and is one step closer to its August debut in Port Canaveral (Orlando), Florida

MIAMI, July 11, 2025 /PRNewswire/ -- Royal Caribbean kicked off the countdown to a new era of family vacations, officially welcoming Star of the Seas* into the family. After nearly two years of construction at the Meyer Turku shipyard in Turku, Finland, the keys to the next revolutionary Icon Class ship were officially handed over to Royal Caribbean just a few weeks ahead of its August debut in Port Canaveral (Orlando), Florida.

In a ceremony truly fit for a star, 1,250-plus crew members and partners gathered to mark the milestone in the ship's next-level AquaTheater. Royal Caribbean Group President and CEO Jason Liberty and Royal Caribbean President and CEO Michael Bayley, along with Meyer Turku CEO Casimir Lindholm, hosted the event, recognizing the hard work and innovation that brought Star to life and celebrating the team of engineers, designers and architects who made it all possible. From the first steel cut to the final delivery, the highlights of how it all came together can be seen here.

"The delivery of Star of the Seas marks another bold step forward in Royal Caribbean Group's journey to reimagine the future of vacations. Star and the Icon Class are a symbol of what's possible when innovation, imagination and our relentless focus on delivering exceptional experiences come together, ultimately creating unforgettable memories for millions of families and vacationers," said Jason Liberty, president and CEO, Royal Caribbean Group. "We're proud to bring this next-generation vacation experience to life with our valued partners at Meyer Turku."

The delivery of the new ship marked the transfer of ownership between Royal Caribbean and Meyer Turku and celebrated the incredible feats of engineering accomplished during construction, like the installation of the glass-and-steel AquaDome, the development of six record-breaking waterslides and more. Soon, Star will make its way from Turku to Cadiz, Spain, where Royal Caribbean will put the finishing touches before Star sets sail on 7-night Eastern and Western Caribbean adventures to top-rated destinations, including the vacation brand's fan-favorite Perfect Day at CocoCay in The Bahamas.

"We're incredibly proud to welcome Star of the Seas to the Royal Caribbean family as we continue to revolutionize how families and adventurers vacation," said Michael Bayley, president and CEO, Royal Caribbean. "It's a true team effort with so many talented individuals coming together to make the new Icon Class vacation a reality, and we're excited to debut this incredible achievement with a star-studded celebration this August."

Star will double the world's best vacation count with record-breaking thrills, unrivalled ways to chill, and more than 40 ways to dine, drink and be entertained across eight neighborhoods that are destinations in themselves, including:

• Thrill Island – Adrenaline lovers can find thrills of all kinds at Category 6, the largest waterpark at sea with six record-breaking waterslides including family raft slides, a drop slide and dueling mat racers; Crown's Edge, the part skywalk, part thrillride154 feet above the ocean; and fan favorites, such as the FlowRider surf simulator and rock-climbing wall.
  
  
• Chill Island – The three-deck slice of paradise is the ultimate spot for vacationers to kick back at four pools, including Royal Bay, the largest pool at sea. Vacationers can enjoy live bands and DJs while they party poolside and sip on tropical drinks from the Swim & Tonic swim-up bar or at The Lime & Coconut just steps away.
  
  
• Surfside – Designed for young families, Surfside is the place to stay and play all day together. Kids and tots have more ways to splash at Splashaway Bay and Baby Bay, while adults relax at the nearby Water's Edge. When it's time for a bite, Surfside Eatery and Pier 7 have menu options for all ages.
  
  
• AquaDome – With wraparound ocean views, the tranquil oasis by day and vibrant hot spot at night features deck-defying shows at the marquee AquaTheater with high divers, aerialists, robots and more. AquaDome is also home to a variety of food and drink spots including the AquaDome Market food hall, the Rye & Bean bar, Hooked Seafood and The Overlook bar for unparalleled views.
  
  
• The Hideaway – Tucked away at 135 feet above the ocean, the adults-onlyspot features a suspended infinity pool – the only other pool of its kind having been first introduced on Icon – a DJ, bar, a terrace with whirlpools and vast ocean views.

Fleet favorites reimagined for the Icon Class round out vacationers' experience, including the Royal Promenade complete with floor-to-ceiling ocean views and the Pearl, the world's largest kinetic art sculpture; the open-air Central Park with more than 30,500 real plants; the new 1930's Chicago-inspired Lincoln Park Supper Club; convenient pick-up windows for sushi, champagne, sparkling wine and more. Plus, vacationers have more ways to stay across four decks at the Suite Neighborhood and amenities at the Grove Suite Sun Deck and two-level Coastal Kitchen.

Star will also be the vacation company's third ship powered by liquefied natural gas (LNG) and feature a proven lineup of industry-leading environmental programs. With applications ranging from waste heat recovery systems to shore power connection, Star will advance Royal Caribbean Group's journey toward introducing a net-zero cruise ship by 2035. The vacation brand is also set to deliver their fourth ship powered by LNG with Legend of the Seas, the third Icon Class vacation set to debut in 2026.

In addition to Star, Royal Caribbean continues to expand upon its lineup of vacation experiences across the ultimate destinations with the December 2025 debut of Royal Beach Club Paradise Island in The Bahamas, delivering the ultimate beach day. The adventures continue with Royal Beach Club Cozumel in 2026, Perfect Day Mexico in fall 2027 and an exclusive beach destination in Lelepa in the South Pacific in 2027.

Vacations on Star are available to book on Royal Caribbean's website.  

*NOTE TO EDITOR:

Media can find assets and more information on Star at www.RoyalCaribbeanPressCenter.com/Star. 

About Royal Caribbean

Royal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with innovations and an all-encompassing combination of experiences, from thrills to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 22 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the line's top-rated exclusive destination, Perfect Day at CocoCay in The Bahamas.  

Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor. 

Cautionary Statement Concerning Forward-Looking Statements

Certain statements in this press release relating to, among other things, expectations on onboard offerings on Star of the Seas, the Company's progress on LNG and net-zero initiatives, and future development of private destinations, constitute forward-looking statements under the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "will," and similar expressions are intended to help identify forward-looking statements. Forward-looking statements reflect management's current expectations, are based on judgments, are inherently uncertain and are subject to risks, uncertainties and other factors, which could cause our actual results, performance or achievements to differ materially from the future results, performance or achievements expressed or implied in those forward-looking statements. Examples of these risks, uncertainties and other factors include, but are not limited to, those included under the caption "Risk Factors" in our most recent annual report on Form 10-K, as well as our other filings with the SEC, copies of which may be obtained by visiting our Investor Relations website at www.rclinvestor.com or the SEC's website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release, which are based on information available to us on the date hereof. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

The ultimate family vacation has completed construction and is one step closer to its August debut in Port Canaveral (Orlando), Florida

MIAMI, July 11, 2025 /PRNewswire/ -- Royal Caribbean kicked off the countdown to a new era of family vacations, officially welcoming Star of the Seas* into the family. After nearly two years of construction at the Meyer Turku shipyard in Turku, Finland, the keys to the next revolutionary Icon Class ship were officially handed over to Royal Caribbean just a few weeks ahead of its August debut in Port Canaveral (Orlando), Florida.

In a ceremony truly fit for a star, 1,250-plus crew members and partners gathered to mark the milestone in the ship's next-level AquaTheater. Royal Caribbean Group President and CEO Jason Liberty and Royal Caribbean President and CEO Michael Bayley, along with Meyer Turku CEO Casimir Lindholm, hosted the event, recognizing the hard work and innovation that brought Star to life and celebrating the team of engineers, designers and architects who made it all possible. From the first steel cut to the final delivery, the highlights of how it all came together can be seen here.

"The delivery of Star of the Seas marks another bold step forward in Royal Caribbean Group's journey to reimagine the future of vacations. Star and the Icon Class are a symbol of what's possible when innovation, imagination and our relentless focus on delivering exceptional experiences come together, ultimately creating unforgettable memories for millions of families and vacationers," said Jason Liberty, president and CEO, Royal Caribbean Group. "We're proud to bring this next-generation vacation experience to life with our valued partners at Meyer Turku."

The delivery of the new ship marked the transfer of ownership between Royal Caribbean and Meyer Turku and celebrated the incredible feats of engineering accomplished during construction, like the installation of the glass-and-steel AquaDome, the development of six record-breaking waterslides and more. Soon, Star will make its way from Turku to Cadiz, Spain, where Royal Caribbean will put the finishing touches before Star sets sail on 7-night Eastern and Western Caribbean adventures to top-rated destinations, including the vacation brand's fan-favorite Perfect Day at CocoCay in The Bahamas.

"We're incredibly proud to welcome Star of the Seas to the Royal Caribbean family as we continue to revolutionize how families and adventurers vacation," said Michael Bayley, president and CEO, Royal Caribbean. "It's a true team effort with so many talented individuals coming together to make the new Icon Class vacation a reality, and we're excited to debut this incredible achievement with a star-studded celebration this August."

Star will double the world's best vacation count with record-breaking thrills, unrivalled ways to chill, and more than 40 ways to dine, drink and be entertained across eight neighborhoods that are destinations in themselves, including:

• Thrill Island – Adrenaline lovers can find thrills of all kinds at Category 6, the largest waterpark at sea with six record-breaking waterslides including family raft slides, a drop slide and dueling mat racers; Crown's Edge, the part skywalk, part thrillride154 feet above the ocean; and fan favorites, such as the FlowRider surf simulator and rock-climbing wall.
  
  
• Chill Island – The three-deck slice of paradise is the ultimate spot for vacationers to kick back at four pools, including Royal Bay, the largest pool at sea. Vacationers can enjoy live bands and DJs while they party poolside and sip on tropical drinks from the Swim & Tonic swim-up bar or at The Lime & Coconut just steps away.
  
  
• Surfside – Designed for young families, Surfside is the place to stay and play all day together. Kids and tots have more ways to splash at Splashaway Bay and Baby Bay, while adults relax at the nearby Water's Edge. When it's time for a bite, Surfside Eatery and Pier 7 have menu options for all ages.
  
  
• AquaDome – With wraparound ocean views, the tranquil oasis by day and vibrant hot spot at night features deck-defying shows at the marquee AquaTheater with high divers, aerialists, robots and more. AquaDome is also home to a variety of food and drink spots including the AquaDome Market food hall, the Rye & Bean bar, Hooked Seafood and The Overlook bar for unparalleled views.
  
  
• The Hideaway – Tucked away at 135 feet above the ocean, the adults-onlyspot features a suspended infinity pool – the only other pool of its kind having been first introduced on Icon – a DJ, bar, a terrace with whirlpools and vast ocean views.

Fleet favorites reimagined for the Icon Class round out vacationers' experience, including the Royal Promenade complete with floor-to-ceiling ocean views and the Pearl, the world's largest kinetic art sculpture; the open-air Central Park with more than 30,500 real plants; the new 1930's Chicago-inspired Lincoln Park Supper Club; convenient pick-up windows for sushi, champagne, sparkling wine and more. Plus, vacationers have more ways to stay across four decks at the Suite Neighborhood and amenities at the Grove Suite Sun Deck and two-level Coastal Kitchen.

Star will also be the vacation company's third ship powered by liquefied natural gas (LNG) and feature a proven lineup of industry-leading environmental programs. With applications ranging from waste heat recovery systems to shore power connection, Star will advance Royal Caribbean Group's journey toward introducing a net-zero cruise ship by 2035. The vacation brand is also set to deliver their fourth ship powered by LNG with Legend of the Seas, the third Icon Class vacation set to debut in 2026.

In addition to Star, Royal Caribbean continues to expand upon its lineup of vacation experiences across the ultimate destinations with the December 2025 debut of Royal Beach Club Paradise Island in The Bahamas, delivering the ultimate beach day. The adventures continue with Royal Beach Club Cozumel in 2026, Perfect Day Mexico in fall 2027 and an exclusive beach destination in Lelepa in the South Pacific in 2027.

Vacations on Star are available to book on Royal Caribbean's website.  

*NOTE TO EDITOR:

Media can find assets and more information on Star at www.RoyalCaribbeanPressCenter.com/Star. 

About Royal Caribbean

Royal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with innovations and an all-encompassing combination of experiences, from thrills to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 22 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the line's top-rated exclusive destination, Perfect Day at CocoCay in The Bahamas.  

Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor. 

Cautionary Statement Concerning Forward-Looking Statements

Certain statements in this press release relating to, among other things, expectations on onboard offerings on Star of the Seas, the Company's progress on LNG and net-zero initiatives, and future development of private destinations, constitute forward-looking statements under the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "will," and similar expressions are intended to help identify forward-looking statements. Forward-looking statements reflect management's current expectations, are based on judgments, are inherently uncertain and are subject to risks, uncertainties and other factors, which could cause our actual results, performance or achievements to differ materially from the future results, performance or achievements expressed or implied in those forward-looking statements. Examples of these risks, uncertainties and other factors include, but are not limited to, those included under the caption "Risk Factors" in our most recent annual report on Form 10-K, as well as our other filings with the SEC, copies of which may be obtained by visiting our Investor Relations website at www.rclinvestor.com or the SEC's website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release, which are based on information available to us on the date hereof. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

STAR OF THE SEAS OFFICIALLY JOINS ROYAL CARIBBEAN AS THE NEXT ICONIC VACATION

STAR OF THE SEAS OFFICIALLY JOINS ROYAL CARIBBEAN AS THE NEXT ICONIC VACATION

• Innovative technologies enable retailers to implement intelligent stores at scale to deliver smarter, more responsive shopping experiences
• Industry partners to display production-ready AI solutions for loss prevention, digital twins, AI agents, customer analytics, and more

SAN JOSE, Calif. and NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Retail's Big Show -- Super Micro Computer, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, today announced collaboration with technology partners for AI-powered intelligent in-store retail solutions designed to meet increasing customer expectations with scalability, improved productivity and increased profitability.

"AI is reshaping shopping experiences, enabling real-time analysis of video and other data to give retailers actionable insights to optimizing staff efficiency, reducing shrinkage, increasing profits, and avoiding stock-outs," said Charles Liang, president and CEO of Supermicro. "By combining Supermicro's complete and scalable AI platforms with NVIDIA RTX PRO accelerated computing solutions, we're enabling retailers to build intelligent stores that maximize the benefits of AI-driven applications."

According to the latest NVIDIA State of AI in Retail & CPG report, 89% of respondents reported that AI is helping to increase annual revenue, while 95% said it is helping decrease annual costs, highlighting the measurable business impact retailers are already achieving because of AI¹.

For more information, please visit https://www.supermicro.com/en/products/edge/servers

Supermicro Complete and Scalable Edge AI Infrastructure

Retail-centric AI applications require sub-second responsiveness which is only possible, at scale, if data is processed directly at the edge. Supermicro's Edge AI infrastructure enables the deployment of solutions in distributed environments, such as intelligent retail stores and supply chains, to provide a complete solution.

Deploying at the edge presents a myriad of unique challenges in comparison to the data center. Supermicro's broad Edge AI portfolio of products helps customers and partners overcome these challenges while striking the right balance between performance and ROI.

For deployments in harsh environments where conditioned space is not available, the fanless E103 series of products bring AI processing power where it couldn't go before. Supermicro also offers a fanned small form factor E300 series systems with AI capabilities.

When there is a demanding AI workload at the edge, customers and partners can turn to numerous systems capable of holding the latest discrete GPUs for AI acceleration. Ranging from 1U short-depth to larger 4U form factors, solutions can be right-sized to meet the customer's needs by enabling the latest generation of NVIDIA RTX PRO Blackwell series.

Supermicro Intelligent Store Partners

Supermicro is collaborating with ecosystem partners including Everseen, Kinetic Vision, ALLSIDES, LiveX, WobotAI, and Aible, to create intelligent stores that positively impact day-to-day retail operations as well as longer term supply chain management.

• Everseen's Evercheck solution uses Vision AI to help reduce shrink and improve staff productivity and customer experiences. Built on the Everseen Vision AI platform, Evercheck detects, and deters recovery of unwanted behaviors at checkout, helping retailers recover losses and streamline front-of-store operations.

"Everseen has spent years working alongside some of the world's largest retailers, understanding the realities of the store floor and solving loss challenges where they actually happen," said Joe White, CEO of Everseen. "By partnering with Supermicro and leveraging NVIDIA-accelerated computing, Evercheck delivers real-time computer vision at the edge - transforming store activity into intelligence retailers can act on immediately."

• Wobot AI, focused on building Video AI Agents for the physical world, will be demonstrating how the cameras retailers already own can be turned into systems that continuously observe, learn, and produce usable insight. By converting ordinary CCTV infrastructure into autonomous agents that recognize patterns, identify friction, and surface decisions, Wobot's AI Agents enable retailers to improve day-to-day operations with practical and measurable outcomes.

"By working with Supermicro and NVIDIA at the edge, we're able to deploy Video AI Agents in a way that's scalable, reliable, and focused on real-time operational insight—not experimentation," said Will Kelso, President, Revenue & Growth at Wobot AI.

• LiveX AI - "Retail is entering an era where AI agents become the default interaction layer between brands and customers," said Jerry Li, Co-Founder and CEO of LiveX AI. "With NVIDIA's accelerated AI and Supermicro's edge infrastructure, we can deploy a helpful, human-like AI agent directly in physical spaces—such as kiosks or holograms—bringing the speed, intelligence, and continuity of digital experiences into brick-and-mortar environments. This collaboration makes AI agents usable, in real time, where customers actually are."

• • Kinetic Vision and ALLSIDES are bundling their expertise for a True Digital Twin solution designed to develop, test, and optimize supply chain processes, checkout stations, and other complex systems.

"The combination of Supermicro's high reliability optimized infrastructure and NVIDIA's accelerated computing stack gives Kinetic Vision the foundation to innovate at speed. Together, we are helping retailers move from experimentation to production-ready AI solutions that drive measurable operational and customer experience gains," says Jeremy Jarratt, Kinetic Vision CEO.

Franz Tschimben, CEO at ALLSIDES, adds: "Building on the combined strengths of NVIDIA and Supermicro, we deliver a high-fidelity 3D digital twin data layer for AI training that enables retailers to power applications across the entire retail value chain — from training robots with physical AI, to production and production planning, virtual store layouts and consumer feedback systems, and e-commerce integrations — helping drive higher conversion rates, faster decision-making, and greater operational efficiency."

• Supermicro will also feature Superb AI's retail-focused VSS solution, combining Superb AI's proprietary VLM with NVIDIA AI Blueprint components to enable subjective reasoning capabilities, natural-language search, automated incident summarization, and customer behavior insights across store camera networks.
• Aible will highlight its automated agent solution, which analyzes vast amounts of data across millions of patterns to explain changes in retail KPIs, such as the average purchase amount or number of purchases. Aible will also demonstrate how the latest NVIDIA Retail blueprints can be incorporated into agentic solutions that automatically customize customer experiences and optimize retail operations at scale.

Arijit Sengupta, CEO of Aible, adds, "Today's market and labor conditions are constantly changing. Only autonomous agents can understand and adjust to these ever-changing patterns of customer behavior, inventory costs and supply, and labor access at scale. Working with NVIDIA and Supermicro, Aible brings autonomous agents subject to business user review to the retail edge."

These intelligent retail solutions will be demonstrated by Supermicro and its partners at NRF: Retail's Big Show in New York City from January 11-13. To learn more about AI-powered retail applications or Supermicro's AI Infrastructure solutions, visit Supermicro booth #5281 and attend its speaking session featuring PepsiCo and Kinetic Vision. For more details, please visit www.supermicro.com/NRF

¹Source: "NVIDIA State of AI in Retail and CPG" 2026

About Super Micro Computer, Inc.

Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).

Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

All other brands, names, and trademarks are the property of their respective owners.

 

• Innovative technologies enable retailers to implement intelligent stores at scale to deliver smarter, more responsive shopping experiences
• Industry partners to display production-ready AI solutions for loss prevention, digital twins, AI agents, customer analytics, and more

SAN JOSE, Calif. and NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Retail's Big Show -- Super Micro Computer, Inc. (SMCI), a Total IT Solution Provider for AI/ML, HPC, Cloud, Storage, and 5G/Edge, today announced collaboration with technology partners for AI-powered intelligent in-store retail solutions designed to meet increasing customer expectations with scalability, improved productivity and increased profitability.

"AI is reshaping shopping experiences, enabling real-time analysis of video and other data to give retailers actionable insights to optimizing staff efficiency, reducing shrinkage, increasing profits, and avoiding stock-outs," said Charles Liang, president and CEO of Supermicro. "By combining Supermicro's complete and scalable AI platforms with NVIDIA RTX PRO accelerated computing solutions, we're enabling retailers to build intelligent stores that maximize the benefits of AI-driven applications."

According to the latest NVIDIA State of AI in Retail & CPG report, 89% of respondents reported that AI is helping to increase annual revenue, while 95% said it is helping decrease annual costs, highlighting the measurable business impact retailers are already achieving because of AI¹.

For more information, please visit https://www.supermicro.com/en/products/edge/servers

Supermicro Complete and Scalable Edge AI Infrastructure

Retail-centric AI applications require sub-second responsiveness which is only possible, at scale, if data is processed directly at the edge. Supermicro's Edge AI infrastructure enables the deployment of solutions in distributed environments, such as intelligent retail stores and supply chains, to provide a complete solution.

Deploying at the edge presents a myriad of unique challenges in comparison to the data center. Supermicro's broad Edge AI portfolio of products helps customers and partners overcome these challenges while striking the right balance between performance and ROI.

For deployments in harsh environments where conditioned space is not available, the fanless E103 series of products bring AI processing power where it couldn't go before. Supermicro also offers a fanned small form factor E300 series systems with AI capabilities.

When there is a demanding AI workload at the edge, customers and partners can turn to numerous systems capable of holding the latest discrete GPUs for AI acceleration. Ranging from 1U short-depth to larger 4U form factors, solutions can be right-sized to meet the customer's needs by enabling the latest generation of NVIDIA RTX PRO Blackwell series.

Supermicro Intelligent Store Partners

Supermicro is collaborating with ecosystem partners including Everseen, Kinetic Vision, ALLSIDES, LiveX, WobotAI, and Aible, to create intelligent stores that positively impact day-to-day retail operations as well as longer term supply chain management.

• Everseen's Evercheck solution uses Vision AI to help reduce shrink and improve staff productivity and customer experiences. Built on the Everseen Vision AI platform, Evercheck detects, and deters recovery of unwanted behaviors at checkout, helping retailers recover losses and streamline front-of-store operations.

"Everseen has spent years working alongside some of the world's largest retailers, understanding the realities of the store floor and solving loss challenges where they actually happen," said Joe White, CEO of Everseen. "By partnering with Supermicro and leveraging NVIDIA-accelerated computing, Evercheck delivers real-time computer vision at the edge - transforming store activity into intelligence retailers can act on immediately."

• Wobot AI, focused on building Video AI Agents for the physical world, will be demonstrating how the cameras retailers already own can be turned into systems that continuously observe, learn, and produce usable insight. By converting ordinary CCTV infrastructure into autonomous agents that recognize patterns, identify friction, and surface decisions, Wobot's AI Agents enable retailers to improve day-to-day operations with practical and measurable outcomes.

"By working with Supermicro and NVIDIA at the edge, we're able to deploy Video AI Agents in a way that's scalable, reliable, and focused on real-time operational insight—not experimentation," said Will Kelso, President, Revenue & Growth at Wobot AI.

• LiveX AI - "Retail is entering an era where AI agents become the default interaction layer between brands and customers," said Jerry Li, Co-Founder and CEO of LiveX AI. "With NVIDIA's accelerated AI and Supermicro's edge infrastructure, we can deploy a helpful, human-like AI agent directly in physical spaces—such as kiosks or holograms—bringing the speed, intelligence, and continuity of digital experiences into brick-and-mortar environments. This collaboration makes AI agents usable, in real time, where customers actually are."

• • Kinetic Vision and ALLSIDES are bundling their expertise for a True Digital Twin solution designed to develop, test, and optimize supply chain processes, checkout stations, and other complex systems.

"The combination of Supermicro's high reliability optimized infrastructure and NVIDIA's accelerated computing stack gives Kinetic Vision the foundation to innovate at speed. Together, we are helping retailers move from experimentation to production-ready AI solutions that drive measurable operational and customer experience gains," says Jeremy Jarratt, Kinetic Vision CEO.

Franz Tschimben, CEO at ALLSIDES, adds: "Building on the combined strengths of NVIDIA and Supermicro, we deliver a high-fidelity 3D digital twin data layer for AI training that enables retailers to power applications across the entire retail value chain — from training robots with physical AI, to production and production planning, virtual store layouts and consumer feedback systems, and e-commerce integrations — helping drive higher conversion rates, faster decision-making, and greater operational efficiency."

• Supermicro will also feature Superb AI's retail-focused VSS solution, combining Superb AI's proprietary VLM with NVIDIA AI Blueprint components to enable subjective reasoning capabilities, natural-language search, automated incident summarization, and customer behavior insights across store camera networks.
• Aible will highlight its automated agent solution, which analyzes vast amounts of data across millions of patterns to explain changes in retail KPIs, such as the average purchase amount or number of purchases. Aible will also demonstrate how the latest NVIDIA Retail blueprints can be incorporated into agentic solutions that automatically customize customer experiences and optimize retail operations at scale.

Arijit Sengupta, CEO of Aible, adds, "Today's market and labor conditions are constantly changing. Only autonomous agents can understand and adjust to these ever-changing patterns of customer behavior, inventory costs and supply, and labor access at scale. Working with NVIDIA and Supermicro, Aible brings autonomous agents subject to business user review to the retail edge."

These intelligent retail solutions will be demonstrated by Supermicro and its partners at NRF: Retail's Big Show in New York City from January 11-13. To learn more about AI-powered retail applications or Supermicro's AI Infrastructure solutions, visit Supermicro booth #5281 and attend its speaking session featuring PepsiCo and Kinetic Vision. For more details, please visit www.supermicro.com/NRF

¹Source: "NVIDIA State of AI in Retail and CPG" 2026

About Super Micro Computer, Inc.

Supermicro (NASDAQ: SMCI) is a global leader in Application-Optimized Total IT Solutions. Founded and operating in San Jose, California, Supermicro is committed to delivering first to market innovation for Enterprise, Cloud, AI, and 5G Telco/Edge IT Infrastructure. We are a Total IT Solutions provider with server, AI, storage, IoT, switch systems, software, and support services. Supermicro's motherboard, power, and chassis design expertise further enables our development and production, enabling next generation innovation from cloud to edge for our global customers. Our products are designed and manufactured in-house (in the US, Asia, and the Netherlands), leveraging global operations for scale and efficiency and optimized to improve TCO and reduce environmental impact (Green Computing). The award-winning portfolio of Server Building Block Solutions® allows customers to optimize for their exact workload and application by selecting from a broad family of systems built from our flexible and reusable building blocks that support a comprehensive set of form factors, processors, memory, GPUs, storage, networking, power, and cooling solutions (air-conditioned, free air cooling or liquid cooling).

Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

All other brands, names, and trademarks are the property of their respective owners.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Supermicro Announces Intelligent In-Store Retail Solutions in Collaboration with a Broad Range of Industry Partners