Mainland Shunde cuisine brand "Under Big Banyan" establishes regional headquarters in Hong Kong to drive overseas expansion
Invest Hong Kong (InvestHK) today (July 11) welcomed Mainland Shunde cuisine chain brand, "Under Big Banyan", to open its first restaurant in Hong Kong, in Tsing Yi. The city will serve as the brand's regional headquarters and an international gateway for its expansion into Southeast Asian, European and American markets.
Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau said, "We welcome 'Under Big Banyan' to join Hong Kong's diverse food and beverage landscape. The brand's choice of Hong Kong as its international gateway underscores our city's role as an ideal springboard connecting the Mainland and the global market, highlighting Hong Kong's strengths in internationalisation, cultural inclusiveness and its business environment, providing strong support for brands to go global."
The Chairman of "Under Big Banyan", Mr Liu Weihua, said, "We chose Hong Kong not only for its geographical advantages, but also for its market - with strong spending power and an internationalised customer base, serving as an excellent platform for promoting Shunde cuisine overseas. Hong Kong attracts tourists from all over the world, helping to significantly boost our brand's international exposure. The city's multicultural environment also allows us to assess the suitability of our dishes for global markets."
Mr Liu added, "Hong Kong's robust business infrastructure, legal and tax transparency and seamless connection with the Mainland enable us to validate our overseas business model at a lower cost. The new regional headquarters in Hong Kong will oversee and co-ordinate our business operations across Hong Kong, Macao, Taiwan and Southeast Asia. Additionally, we will establish an international training base for Cantonese chefs, nurturing local catering talent to support the brand's long-term development."
He stated that the essence of Shunde cuisine is "never tire of fine food, the charm of home cooking", emphasising lightness, freshness, tenderness, and smoothness. The signature dishes of "Under Big Banyan" are braised goose with black bean sauce, fresh fish skin and pan-fried stuffed lotus root, combining nutritional value with great taste that meet the global demand for high-quality Chinese cuisine. Hong Kong, as a culinary hub of Asia, will serve as a vital gateway for promoting Shunde’s culinary culture to the world.
"Under Big Banyan", founded in 2019, currently operates over 50 directly managed stores across various cities in the Guangdong-Hong Kong-Macao Greater Bay Area, and the brand has received numerous industry accolades. With the mission of delivering "freshly made Shunde cuisine", the brand is dedicated to showcasing the unique flavours of Shunde food with freshness as its core value - a commitment that has been widely embraced by diners.
To download event photos, please visit: www.flickr.com/photos/investhk/albums/72177720327419962.
Mainland Shunde cuisine brand "Under Big Banyan" establishes regional headquarters in Hong Kong to drive overseas expansion Source: HKSAR Government Press Releases
Mainland Shunde cuisine brand "Under Big Banyan" establishes regional headquarters in Hong Kong to drive overseas expansion Source: HKSAR Government Press Releases
