Jianlibao Establishes Regional Headquarters in Hong Kong to Drive Global Expansion

2025-07-16 10:00 Last Updated At：10:08

Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global

Invest Hong Kong (InvestHK) announced today (July 16) that a renowned Mainland sports drinks brand, Jianlibao, has chosen Hong Kong as its regional headquarters, leveraging the city's role as an international business hub and a gateway to overseas markets to expand globally.

Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau welcomed Jianlibao's decision. He said, "We are happy to see that Jianlibao has established its regional headquarters in Hong Kong. It not only highlights the city's unique advantages as a global business hub but also reinforces our position as a preferred destination for Mainland enterprises looking to expand internationally. Hong Kong has a sound legal system, world-class infrastructure and a vibrant business environment, which are conducive to Jianlibao's strategy of expanding its global business."

Jianlibao has been actively expanding its business in Hong Kong since its establishment in the city in 2024. The company has recently installed over 50 vending machines across various districts, including Central, Tai Po, and Hung Hom, making its healthy beverages easily accessible to visiting tourists, local families, and transit passengers. The company also supports local sports initiatives by sponsoring local sports team and events.

The Vice Chairman of Jianlibao Group, Mr Yeung Wan-chung, said the decision to set up its regional headquarters in Hong Kong is a strategic move by the company to expand its global footprint. He said, "We chose Hong Kong as our regional headquarters because of its unparalleled access to international markets and its reputation as a global financial and logistics hub."

The Director of Jianlibao Asia, Mr Larry Yeung, explained, "Hong Kong's strategic location, coupled with its dynamic business environment, provides us with an ideal platform to accelerate our global expansion. We are confident that this move will enable us to reach new markets and strengthen our brand presence worldwide."

He added, "We plan to launch a new product series in Hong Kong to increase our exposure in the market. We are now actively preparing to enter the Southeast Asian market, with Indonesia, Malaysia and Vietnam as the first stops, and to expand our business to Australia, Canada and the United States to enhance our market presence."

For more information about Jianlibao, please visit www.jianlibao.com.cn.

For a copy of the photos, please visit: www.flickr.com/photos/investhk/albums/72177720327571249.

Secretary Sun Confident in Smooth Launch of $2 Flat Rate Transport Discount for Elderly

Remarks by SLW at media session (with photos/video)

The Secretary for Labour and Welfare, Mr Chris Sun, met the media today (April 3), after observing the implementation of the "$2 flat rate or 80 per cent discount" on the first day at Tiu Keng Leng Station Public Transport Interchange. Following are Mr Sun's remarks at the media session:

Reporter: How do you evaluate the first-day roll-out of the scheme, and how do you address the fact that some elderly are not comprehensively understanding the whole implementation?

Secretary for Labour and Welfare: Today, 3rd of April, is the date when the "$2 flat rate or 80 per cent discount" is officially launched. For minibuses and for buses, the launch time was midnight today. For the MTR, it started from its first train which departed the terminal at 5.30am this morning.

So far, based on our territory-wide promotion, and also my own personal contact with the elderly through my visit to Wong Tai Sin including a public market and a restaurant, most of them are familiar with the operation of the "$2 flat rate or 80 per cent discount". They know the operation is very straightforward, for any fare that is at $10 or below, they still just need to pay $2. For fare that is over $10, the elderly just bare 20 per cent of the cost, and the rest of the fare will be borne by the Government. I gave them an example, for a bus fare that charges an adult for $15, the elderly people with JoyYou card would only have to pay $3, i.e. 20 per cent of the fare.

So, apart from today, we are also going to step up our promotion through television, radio and posters which have been posted all around Hong Kong. Also, as you can see, in 75 spots in Hong Kong, we are stationing the ambassadors for a total of three weeks. They are in the spots to help answer questions about the "$2 flat rate or 80 per cent discount". Apart from that, we have had the support of district councillors, Care Team members, and also staff of our welfare NGOs (non-governmental organisations). They are using their own ways to explain the operation of the "$2 flat rate or 80 per cent discount". We are pretty confident that the scheme is now being launched smoothly, and for those who will be using the new arrangement, they know about the operation.

Thank you very much.

(Please also refer to the Chinese portion of the remarks.)

Jianlibao Establishes Regional Headquarters in Hong Kong to Drive Global Expansion

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Jianlibao Establishes Regional Headquarters in Hong Kong to Drive Global Expansion

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