Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global
Invest Hong Kong (InvestHK) announced today (July 16) that a renowned Mainland sports drinks brand, Jianlibao, has chosen Hong Kong as its regional headquarters, leveraging the city's role as an international business hub and a gateway to overseas markets to expand globally.
Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau welcomed Jianlibao's decision. He said, "We are happy to see that Jianlibao has established its regional headquarters in Hong Kong. It not only highlights the city's unique advantages as a global business hub but also reinforces our position as a preferred destination for Mainland enterprises looking to expand internationally. Hong Kong has a sound legal system, world-class infrastructure and a vibrant business environment, which are conducive to Jianlibao's strategy of expanding its global business."
Jianlibao has been actively expanding its business in Hong Kong since its establishment in the city in 2024. The company has recently installed over 50 vending machines across various districts, including Central, Tai Po, and Hung Hom, making its healthy beverages easily accessible to visiting tourists, local families, and transit passengers. The company also supports local sports initiatives by sponsoring local sports team and events.
The Vice Chairman of Jianlibao Group, Mr Yeung Wan-chung, said the decision to set up its regional headquarters in Hong Kong is a strategic move by the company to expand its global footprint. He said, "We chose Hong Kong as our regional headquarters because of its unparalleled access to international markets and its reputation as a global financial and logistics hub."
The Director of Jianlibao Asia, Mr Larry Yeung, explained, "Hong Kong's strategic location, coupled with its dynamic business environment, provides us with an ideal platform to accelerate our global expansion. We are confident that this move will enable us to reach new markets and strengthen our brand presence worldwide."
He added, "We plan to launch a new product series in Hong Kong to increase our exposure in the market. We are now actively preparing to enter the Southeast Asian market, with Indonesia, Malaysia and Vietnam as the first stops, and to expand our business to Australia, Canada and the United States to enhance our market presence."
For more information about Jianlibao, please visit www.jianlibao.com.cn.
For a copy of the photos, please visit: www.flickr.com/photos/investhk/albums/72177720327571249.
Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global Source: HKSAR Government Press Releases
Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global Source: HKSAR Government Press Releases
Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta
The Hong Kong Economic and Trade Office in New York (New York ETO) strengthened economic, academic and cultural ties and promoted talent admission schemes in Atlanta through hosting high-level meetings, sharing sessions in universities and participating in a dragon boat festival.
The Director of New York ETO, Ms Maisie Ho, conducted a visit to Atlanta from September 10 to 12 (Atlanta time). During the visit, Ms Ho met with Managing Director of the Georgia Department of Economic Development Ms Stella Xu on September 10. Ms Ho provided an update on the latest developments in Hong Kong and exchanged views on matters of mutual interest, including opportunities to strengthen co-operation in trade, investment and innovation. On September 11, Ms Ho met with the Executive Director of Atlanta's Mayor Office of International and Immigrant Affairs, Ms Paulina Guzman. Later in the afternoon, she also met with Gainesville Mayor, Mr Zack Thompson, and Tourism Director, Ms Robyn Lynch. Ms Ho expressed her appreciation for the two cities' continued support and valued partnership.
During her visit, Ms Ho met separately with senior representatives of Georgia's leading academic institutions, namely Emory University, Georgia State University and the Georgia Institute of Technology (Georgia Tech). The meetings explored opportunities to deepen academic and research collaboration, and expand student exchanges. Ms Ho also met with students at sharing sessions at Emory and Georgia Tech to introduce Hong Kong as a dynamic global business and financial hub. She highlighted the city's international career opportunities and extensive professional networks. She also outlined Hong Kong's various talent admission schemes and career pathways available to graduates, researchers and young professionals. Recent graduates from both institutions also took part in the sessions to share first-hand experiences and practical insights on establishing their professional careers in Hong Kong.
Ms Ho concluded her visit on September 12. She officiated at the opening ceremony of the 2026 Atlanta Hong Kong Dragon Boat Festival at Lake Lanier Olympic Park. This year's festival attracted 60 teams and a total of 1 500 paddlers to participate in the races. It also introduced a new All-Cancer Paddler Division, welcoming survivors of all cancer types to compete together in a supportive and empowering environment. In addition, the festival also expanded its cultural and educational programming, celebrating Hong Kong's rich cultural heritage while fostering unity, understanding and community.
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
New York ETO strengthens economic, academic and cultural ties and promotes talent admission schemes in Atlanta Source: HKSAR Government Press Releases
