Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global
Invest Hong Kong (InvestHK) announced today (July 16) that a renowned Mainland sports drinks brand, Jianlibao, has chosen Hong Kong as its regional headquarters, leveraging the city's role as an international business hub and a gateway to overseas markets to expand globally.
Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau welcomed Jianlibao's decision. He said, "We are happy to see that Jianlibao has established its regional headquarters in Hong Kong. It not only highlights the city's unique advantages as a global business hub but also reinforces our position as a preferred destination for Mainland enterprises looking to expand internationally. Hong Kong has a sound legal system, world-class infrastructure and a vibrant business environment, which are conducive to Jianlibao's strategy of expanding its global business."
Jianlibao has been actively expanding its business in Hong Kong since its establishment in the city in 2024. The company has recently installed over 50 vending machines across various districts, including Central, Tai Po, and Hung Hom, making its healthy beverages easily accessible to visiting tourists, local families, and transit passengers. The company also supports local sports initiatives by sponsoring local sports team and events.
The Vice Chairman of Jianlibao Group, Mr Yeung Wan-chung, said the decision to set up its regional headquarters in Hong Kong is a strategic move by the company to expand its global footprint. He said, "We chose Hong Kong as our regional headquarters because of its unparalleled access to international markets and its reputation as a global financial and logistics hub."
The Director of Jianlibao Asia, Mr Larry Yeung, explained, "Hong Kong's strategic location, coupled with its dynamic business environment, provides us with an ideal platform to accelerate our global expansion. We are confident that this move will enable us to reach new markets and strengthen our brand presence worldwide."
He added, "We plan to launch a new product series in Hong Kong to increase our exposure in the market. We are now actively preparing to enter the Southeast Asian market, with Indonesia, Malaysia and Vietnam as the first stops, and to expand our business to Australia, Canada and the United States to enhance our market presence."
For more information about Jianlibao, please visit www.jianlibao.com.cn.
For a copy of the photos, please visit: www.flickr.com/photos/investhk/albums/72177720327571249.
Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global Source: HKSAR Government Press Releases
Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global Source: HKSAR Government Press Releases
Leading Mainland sports drinks brand uses Hong Kong as regional headquarters to go global Source: HKSAR Government Press Releases
