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Align Technology’s Invisalign® Brand Brings Teen Confidence and Smiles in First-Time Film Collab With Disney’s "Freakier Friday"

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Align Technology’s Invisalign® Brand Brings Teen Confidence and Smiles in First-Time Film Collab With Disney’s "Freakier Friday"
News

News

Align Technology’s Invisalign® Brand Brings Teen Confidence and Smiles in First-Time Film Collab With Disney’s "Freakier Friday"

2025-07-17 05:01 Last Updated At:05:21

TEMPE, Ariz.--(BUSINESS WIRE)--Jul 16, 2025--

Align Technology, Inc. (“Align”) (Nasdaq: ALGN) a leading global medical device company that designs, manufactures, and sells the Invisalign ® System of clear aligners, today announced a collaboration with Disney’s highly anticipated movie sequel "Freakier Friday," which opens in theaters on August 8, 2025. The collaboration will bring Align’s commitment to building teen confidence through Invisalign brand product placements, highlighting how the Invisalign clear aligner system offers an effective,* convenient, and modern way to achieve a confident smile. Actress Julia Butters, as seen in Disney’s “Freakier Friday” and a real-life Invisalign clear aligner user, adds an authentic touch to the collaboration through the power of self-expression and confidence with a smile enhanced by the Invisalign System.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250716773475/en/

"Freakier Friday" is the sequel to the 2003 movie “Freaky Friday” and follows the hilarious antics of Tess and Anna Coleman as they navigate another body-swapping adventure, exploring themes of self-discovery and acceptance.

“I’m so excited to be a part of this iconic 'Freakier Friday' cast and to partner with the Invisalign brand," said Julia Butters. "For me, feeling confident is so important, both on and off screen. My Invisalign treatment has been such a positive experience, and I love how quickly it enhanced my smile. I hope my experience encourages other teens to consider Invisalign clear aligners and see just how easy it is to achieve their own smile goals.”

"Partnering with both Julia Butters, a true Invisalign clear aligner teenage customer, and Disney on ‘Freakier Friday’ presented a powerful opportunity to celebrate confidence and self-expression in people of all ages, from nostalgic movie fans to new generations discovering the magic of this beloved film," said Kamal Bhandal, Align Technology senior vice president, Global Brand, Consumer and Americas Marketing. "This collaboration has been a dynamic way to highlight how Invisalign treatment not only is an effective way for teens to transform their smiles but also seamlessly fits into their lives. Invisalign treatment also offers the added benefit of better oral hygiene, reinforcing our commitment to helping teens own their confidence that starts with a smile.”

Multi-Faceted Brand Collaboration to Drive Awareness and Engagement:

The Disney and Invisalign brand collaboration goes beyond product placement, launching a robust marketing campaign designed to engage a broad range of audiences—from Invisalign clear aligner enthusiasts to those discovering the benefits of the product for the first time:

*Data on file, Align Technology

About Align Technology

Align Technology designs and manufactures the Invisalign ® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 281.4 thousand doctor customers and are key to accessing Align’s 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.1 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.

For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.comwww.exocad.com.

Invisalign, iTero, exocad, Align, Align Digital Platform, and iTero Lumina are trademarks of Align Technology, Inc.

About Disney’s “Freakier Friday”

“Freakier Friday,” the eagerly anticipated sequel to the Disney classic starring Jamie Lee Curtis and Lindsay Lohan, will be released in theaters nationwide August 8, 2025. In the film, Curtis and Lohan reprise their roles as Tess and Anna Coleman. The story picks up years after Tess (Curtis) and Anna (Lohan) endured an identity crisis. Anna now has a daughter of her own and a soon-to-be stepdaughter. As they navigate the myriad challenges that come when two families merge, Tess and Anna discover that lightning might indeed strike twice. “Freakier Friday” is directed by Nisha Ganatra, and the screenplay is by Jordan Weiss, with a story by Elyse Hollander and Jordan Weiss, based on the book “Freaky Friday” by Mary Rodgers. The film, which also stars Julia Butters, Sophia Hammons, Manny Jacinto, Maitreyi Ramakrishnan, Rosalind Chao, Chad Michael Murray, and Mark Harmon, is produced by Kristin Burr, p.g.a., Andrew Gunn, p.g.a., and Jamie Lee Curtis, with Ann Marie Sanderlin, Mario Iscovich, Nathan Kelly, and Lindsay Lohan serving as executive producers.

Actress Julia Butters, as seen in Disney’s “Freakier Friday” and a real-life Invisalign® clear aligner user, adds an authentic touch to the collaboration through the power of self-expression and confidence with a smile enhanced by the Invisalign System.

Actress Julia Butters, as seen in Disney’s “Freakier Friday” and a real-life Invisalign® clear aligner user, adds an authentic touch to the collaboration through the power of self-expression and confidence with a smile enhanced by the Invisalign System.

The Golden Globes bill themselves as Hollywood’s booziest bash. This year, is anyone ready to party?

Political tension and industrywide uncertainty are the prevailing moods heading into Sunday night's 83rd Golden Globes. Hollywood is coming off a disappointing box-office year and now anxiously awaits the fate of one of its most storied studios, Warner Bros.

A celebratory mood might be even more elusive given that the wide majority of the performers and filmmakers congregating at the Beverly Hilton in Beverly Hills, California, oppose the policies of President Donald Trump. Likely to be on the minds of many attendees: the recent U.S. involvement in Venezuela and the fatal shooting of 37-year-old mother Renee Good in Minneapolis by Immigration and Customs Enforcement.

But through their ups and downs, the Globes have always tried to put pomp over politics. Host Nikki Glaser has vowed as much.

“You’d be surprised that half the room had no clue why I was saying ‘Venezuela,’” Glaser told The Associated Press earlier in the week, referring to her comedy-club warm-ups. “People aren’t getting the news like we all are.”

Glaser, a comic known for her roast appearances, has promised to go after A-listers in her second time hosting.

“We’re going to hit Leo,” Glaser said. “The icebergs are coming.”

Here’s what to look for at this year’s Globes:

The Golden Globes kick off at 8 p.m. EST on CBS while streaming live for Paramount+ premium subscribers. E!’s red carpet coverage begins at 6 p.m. EST.

The Associated Press will be have a livestream show beginning at 4:30 p.m. Eastern with a mix of stars' arrivals, fashion shots and celebrity interviews. It will be available on YouTube and APNews.

The overwhelming Oscar favorite “One Battle After Another” comes in with a leading nine nominations. It’s competing in the Globes’ musical or comedy category, which means the drama side might be more competitive. There, Ryan Coogler’s “Sinners,” Chloé Zhao’s “Hamnet” and Joachim Trier’s “Sentimental Value” are all in the mix.

But thus far, “One Battle After Another” has cleaned up just about everywhere. Much of Paul Thomas Anderson’s cast is nominated, including DiCaprio, Teyana Taylor, Sean Penn, Chase Infiniti and Benicio Del Toro.

If it and “Sinners” take home the two biggest prizes, it will be a banner night for Warner Bros. even as its future hangs in the balance. The studio has agreed to be acquired by Netflix is a deal worth $82.7 billion. Movie theaters have warned such a result would be “a direct and irreversible negative impact on movie theaters around the world.”

The merger awaits regulatory approval, while Paramount Skydance is still trying to convince Warner shareholders to accept its rival offer.

After an audacious promotional tour for “Marty Supreme,” Timothée Chalamet is poised to win his first Globe in five nominations. In best actor, comedy or musical, he’ll have to beat DiCaprio, a three-time Globe winner, and Ethan Hawke (“Blue Moon”).

In best actress, comedy or musical, Rose Byrne is the favorite for her performance in the not especially funny A24 indie “If I Had Legs I’d Kick You.” One prominent nominee in the category, Cynthia Erivo (“Wicked: For Good”), won’t be attending due to her schedule in the West End production “Dracula.”

Jessie Buckley (“Hamnet”) is the clear front-runner in best actress, drama. In the star-studded best actor, drama, category, the Brazilian actor Wagner Moura (“The Secret Agent”) may win over Michael B. Jordan (“Sinners”) and Joel Edgerton (“Train Dreams”).

In the supporting categories, Teyana Taylor and Stellan Skarsgård come in the favorites.

The Globes, formerly presented by the Hollywood Foreign Press Association, have no overlap or direct correlation with the Academy Awards. After being sold in 2023 to Todd Boehly’s Eldridge Industries and Dick Clark Productions, a part of Penske Media, the Globes are voted on by around 400 people. The Oscars are voted on by more than 10,500 professionals.

But in the fluctuating undulations of awards season, a good speech at the Globes can really boost an Oscar campaign. Last year, that seemed to be the case for Demi Moore, who won for “The Substance” and gave the night's most emotional speech. Mikey Madison (“Anora”), however, scored the upset win at the Oscars.

A few potentially good moments this year went instead in a Golden Eve ceremony earlier this week. There, the Cecil B. DeMille and Carol Burnett honorees, Helen Mirren and Sarah Jessica Parker, accepted their awards.

One to watch, if he wins, will be the Iranian director Jafar Panahi. His revenge drama “It Was Just an Accident” is up for four awards. Panahi has spent most of his career making films clandestinely, without approval of authorities, and was until recently banned from leaving the country. Last month, he was sentenced to a year in prison, which would be only his latest stint behind bars if Panahi returns home to serve it. This week, protests over Iran’s ailing economy have spread throughout the country in a new test to Iran's leaders.

For the first time, the Globes are trotting out a new podcast category. The nominees are: “Armchair Expert,” “Call Her Daddy,” “Good Hang With Amy Poehler,” “The Mel Robbins Podcast,” “SmartLess” and “Up First.”

In TV, HBO Max’s “The White Lotus” — another potential big winner for Warner Bros. — leads with six nominations. Netflix’s “Adolescence” comes in with five nods.

But the most closely watched nominee might be “The Studio.” The first season of Seth Rogen’s Hollywood satire memorably included an episode devoted to drama around a night at the Globes. (Sample line: “I remember when the red carpet of the Golden Globes actually stood for something.”) “The Studio” is up for three awards, giving three chances for life to imitate art.

For more coverage of this year’s Golden Globe Awards, visit: https://apnews.com/hub/golden-globe-awards

Maura Higgins, from ledt, Gayle King, and Mona Kosar Abdi arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Maura Higgins, from ledt, Gayle King, and Mona Kosar Abdi arrive at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Derek Hough arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Derek Hough arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Tessa Thompson arrives at the Golden Globes Golden Eve on Tuesday, Jan. 6, 2026, at The Beverly Hilton Hotel, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Tessa Thompson arrives at the Golden Globes Golden Eve on Tuesday, Jan. 6, 2026, at The Beverly Hilton Hotel, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

Nikki Glaser rolls out the red carpet during the 83rd Golden Globes press preview on Thursday, Jan. 8, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)

Nikki Glaser rolls out the red carpet during the 83rd Golden Globes press preview on Thursday, Jan. 8, 2026, at the Beverly Hilton in Beverly Hills, Calif. (AP Photo/Chris Pizzello)

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