FOSHAN, China, July 17, 2025 /PRNewswire/ -- Midea and the Confédération Africaine de Football (CAF) recently concluded an agreement in Foshan, China for Midea to become an Official Sponsor of the TotalEnergies CAF Africa Cup of Nations ("AFCON") 2025.
Midea is one of the world's leading manufacturers of home appliances, and specializing in air treatment, refrigeration, laundry, microwaves & ovens, floor care, dishwashers, and small domestic appliances. This partnership marks a significant milestone in the home appliance giant's growing global sports portfolio and underscores its dedication to engaging with passionate football audiences across Africa.
Véron Mosengo-Omba, General Secretary of CAF, was welcomed to Midea HQ for the event by Eric Wang, President of Midea Smart Home Business Group & Vice President of Midea Group, Lewis Fu, President of Midea International Business, and Robert Tong, Brand Management & Marketing Director of Midea International Business.
Lewis Fu spoke at the event, where he said, "Our partnership for the AFCON 2025 is a proud moment in our brand's journey. Across Africa we see households embracing modern smart home appliances and we believe that CAF are the perfect partners to underline our commitment to the region. AFCON is undoubtedly one of the most exciting football competitions today, where some of the greatest footballers in the world are watched by a global audience of more than a billion. Midea has full confidence that this occasion marks only the beginning of a long and deep partnership with CAF."
The TotalEnergies CAF Africa Cup of Nations, Morocco 2025 will be played in Morocco and through this partnership, Midea will enjoy extensive brand visibility across CAF competitions, digital platforms, and fan engagement activities, cementing its position as a household name within African markets.
About Midea
Midea is the world's leading smart home appliances brand and covers a wide range of product categories including air conditioners, refrigerators, washing machines, dishwashers, ovens, air fryers, and robot vacuum cleaners. Midea Group, established in 1968, is a leading global technology company with over 190,000 employees worldwide and ranked #277 on the 2024 Fortune Global 500 list. Find out more about Midea home appliances at midea.com/global and Midea Group at midea.com.cn/en
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Midea Partners with CAF to be the Official Sponsor of the TotalEnergies CAF AFCON 2025
LAS VEGAS, Jan. 9, 2026 /PRNewswire/ -- Guide Sensmart (Booth 21740, Central Hall), a global leader in thermal imaging technology, officially launched its next-generation thermal imaging innovation – ApexVision – alongside a series of new products empowered by the technology. This launch represents a systemic leap for the industry from merely "seeing heat" to "seeing with clarity, precision, and intelligence," marking the dawn of a new era defined by Ultra-Clarity.
CES Show Floor Reaction: "Ultra-Clarity" Draws Deep Engagement
At the Guide Sensmart booth, live product demonstrations powered by ApexVision attracted strong attention from industry analysts to global media. Hands-on comparisons—such as maintaining clear imaging details of distant targets and delivering crisp, smear-free imaging of fast-moving objects—earned consistent praise. Many professional visitors noted that this reliable "what-you-see-is-what-you-get" clarity would directly enhance operational efficiency and decision-making confidence.
ApexVision integrating both hardware and software: It combines the high-sensitivity ApexCore S1 detector, the Nexus 1.0 processing platform, and scenario-optimized algorithms. Together, ApexVision successfully overcomes persistent challenges such as low contrast in complex environments, detail loss at long range or high magnification, motion blur on fast-moving objects, and inaccurate detection of minute temperature differences.
From Architecture to Application: A Full Portfolio Empowered
On the CES show floor, Guide Sensmart demonstrated how ApexVision delivers tangible improvements across thermal devices. Thermography tools (e.g. E3S, H6S thermal cameras) leverage the SharpIR 2.0 algorithm to provide stable, accurate temperature measurement in demanding environments, enabling inspectors to pinpoint hidden faults with greater confidence. Outdoor hunting optics (e.g. TD650LS monocular and TN650MS binocular), benefit from Hyper-Light 2.0, allowing users to identify nocturnal wildlife in complete darkness and track fast-moving targets while maintaining clean, sharp images even at 10× zoom.
"The launch of ApexVision marks a milestone where our vertically integrated technology development translates into real value for users," said a Guide Sensmart spokesperson. "It is more than a set of specifications—it delivers the certainty of Ultra-Clarity to every professional user."
The debut of ApexVision at CES 2026 signifies more than a routine product update. By resolving long-standing trade-offs between sensitivity, stability, and environmental robustness, Guide Sensmart is advancing thermal imaging into the Ultra-Clarity Era, building a clearer, safer, and more efficient future.
We are keen to explore partnership of collaboration with you. Know more about Guide Sensmart at https://www.guideir.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ApexVision Debuts at CES 2026: Guide Sensmart Ushers in the Ultra-Clarity Era of Thermal Imaging
