Omdia: Asia’s Game Subscription Market Set to Reach $9.4bn by 2029

LONDON--(BUSINESS WIRE)--Jul 17, 2025--

Despite the overwhelming dominance of free-to-play (F2P) games, subscription models are experiencing steady growth across Asia’s gaming landscape, and are projected to generate $9.4bn in revenue by 2029, according to a new report by Omdia. The report, “ The state of game subscription in Asia ”, reveals that while subscriptions remain a complementary monetization strategy, they are carving out a significant niche, particularly through mobile in-app offerings and enduring PC titles.

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Key highlights from the research include:

“Asia’s gaming market is defined by free-to-play, but subscriptions are finding a vital role,” said Chenyu Cui, Senior Analyst in Omdia’s Games practice. “Mobile in-app subscriptions are the undisputed growth engine, cleverly adapted to enhance retention and spending within the dominant F2P framework. The future lies in hybrid models, deeper UGC integration, and leveraging AI for personalization.”

The report, published in July 2025 provides a comprehensive analysis of subscription model adoption, revenue forecasts, regional trends, and publisher strategies across the Asia-Pacific gaming market. It also includes analysis of subscription implementation in leading individual titles.

ABOUT OMDIA

Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.

Games subscription market revenue by category, Asia&Oceania, 2019-29

WASHINGTON (AP) — President Donald Trump’s motorcade took a different route than usual to the airport as he was departing Florida on Sunday due to a “suspicious object,” according to the White House.

The object, which the White House did not describe, was discovered during security sweeps in advance of Trump’s arrival at Palm Beach International Airport.

“A further investigation was warranted and the presidential motorcade route was adjusted accordingly,” White House press secretary Karoline Leavitt said in a statement Sunday.

The president, when asked about the package by reporters, said, “I know nothing about it.”

Trump left his Palm Beach, Florida, club, Mar-a-Lago, around 6:20 p.m. for the roughly 10-minute drive to the airport, but took a circular route around the city to get there.

During the drive, police officers on motorcycles created a moving blockade for the motorcade, at one point almost colliding with the vans that accompanied Trump.

Air Force One was parked on the opposite side of the airport from where it is usually located and the lights outside the plane were turned off.

Anthony Guglielmi, the spokesman for U.S. Secret Service, said the secondary route was taken just as a precaution and that “that is standard protocol.”

President Donald Trump departs Trump International Golf Club in the presidential limousine, known as The Beast, Sunday, Jan. 11, 2026, in West Palm Beach, Fla. (AP Photo/Julia Demaree Nikhinson)