BANGKOK, July 21, 2025 /PRNewswire/ -- In 2025, Cremo Ice Cream has achieved a series of milestones. With its Choco Crush series products gaining international recognition, the brand has completed a comprehensive brand upgrade and launched new consumer engagement campaigns, generating strong market response.
Product Innovation Recognized by International Authorities
Cremo's Choco Crush series received the 2025 Superior Taste Award from the International Taste Institute (ITI) through blind tasting evaluations. Often hailed as the "Oscars of the food industry," the award is evaluated by a panel of 250 professional judges from 20 countries, based on core criteria such as taste, texture, and innovation.
In recent years, Cremo has consistently delighted consumers by integrating world-leading dairy processing technologies with local flavor innovations. In 2025, the Choco Crush series introduced three new products. Among them, the Cremo Choco Crush Thai Tea flavor — featuring a perfect balance between savory cheese and Thai tea — was shortlisted for the 2025 World Dairy Innovation Awards (WDIA) in the "Best Ice Cream/Frozen Dessert" category, showcasing the brand's commitment to local innovation.
Comprehensive Brand Upgrade and Consumer Engagement Campaign
In 2025, Cremo underwent a comprehensive brand upgrade, including a refreshed visual identity and updated product packaging. At the same time, the brand announced renowned Thai artist Billkin as its official spokesperson, a collaboration that generated significant buzz across social media platforms.
To align with the refreshed brand image, Cremo launched a consumer engagement campaign in April called "Scan to Win" (à¸à¸±à¸” ฟิน ว้าว, in Thai). Participants purchasing designated products could scan the QR code on the packaging to enter prize draws and gift redemptions. According to the brand, the campaign has attracted over 130,000 interactions since its launch. The prizes include both physical gifts and redeemable points.
Accelerating Channel Expansion and Development
With the support of Yili Group, Cremo products are now available across major retail channels in Thailand, including supermarkets, convenience stores, and foodservice outlets. The brand has now expanded internationally to 13 countries and regions, including Singapore, Malaysia, France, and Australia.
In May 2025, the Cremo team showcased its award-winning products at THAIFEX - ANUGA ASIA 2025 in Bangkok. At the exhibition, Cremo set up a dedicated area featuring its brand ambassador, drawing significant visitor attention and demonstrating the brand's strong product strength and growing market influence.
Industry observers believe that Cremo's recent market moves reflect a strengthened global presence. Looking ahead, the brand's ongoing innovation and channel expansion efforts are expected to remain in the spotlight.
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Cremo Ice Cream Wins International Award, Appoints Celebrity Ambassador for Brand Upgrade, and Launches Scan-to-Win Campaign
Cremo Ice Cream Wins International Award, Appoints Celebrity Ambassador for Brand Upgrade, and Launches Scan-to-Win Campaign
Multi-phase, multi-region rollout will deliver advanced AMD AI silicon and the open AMD ROCm software stack to frontier-model, enterprise, and sovereign AI customers across global markets
SINGAPORE, May 27, 2026 /PRNewswire/ -- OneQode, a global provider of mission-critical digital infrastructure, today announced a collaboration with AMD to deploy AMD Instinct™ GPUs, as well as announcing plans to deploy AMD Helios rack-scale solution as the platform foundation for OneQode's global AI infrastructure rollout.
OneQode plans a phased rollout anchored by AMD Instinct™ MI355X GPUs in initial deployments and incorporating AMD Helios solution in the future. The deployment will run on the open AMD ROCm™ software stack, giving customers a standards-based, vendor-neutral foundation for large-scale AI training and inference.
The announcement follows OneQode's recently announced 110MW AI infrastructure agreement with Bitzero in Norway, and reflects the company's broader strategy to deploy high-performance AI capacity across Europe and Asia-Pacific. It leverages their existing cloud and telecommunications footprint deployed across 5 continents over the last 7 years, and will also incorporate their unique low-latency, sovereignty-focused product offerings.
OneQode expects to support a range of high-performance AI workloads, powered by AMD AI solutions, including frontier-model training and inference, enterprise AI, and sovereign AI for governments, research institutions, and AI-first organisations.
"Demanding AI workloads require high-performance compute, scalable infrastructure and an open software ecosystem," said Negin Oliver, corporate vice president, Business Development for AI, AMD. "AMD Instinct GPUs and the unifying AMD ROCm open software stack are designed to help customers accelerate large-scale AI training and inference with the performance, efficiency and flexibility they need. We're pleased to work with OneQode as it expands access to AMD AI solutions for customers globally."
"AMD is shipping some of the most compelling AI hardware in the market," said Matthew Shearing, Founder and CEO of OneQode, "The challenge now is putting that silicon in the right places - close to the customers, sovereign workloads, and AI-first organisations that need it. That's what OneQode does. We've spent nearly a decade building performance infrastructure across Europe, Asia-Pacific, and the global south, serving the kinds of workloads where uptime, latency and sovereignty actually matter. We're aiming to be AMD's partner of choice for extending AMD Instinct silicon at scale into the regions that need it most."
"We're genuinely pumped to be working with AMD," said Joe Swinn, Head of Product at OneQode. "We've been deploying infrastructure at scale globally for seven years, including some blazing-fast AMD EPYC processor-based private cloud builds, and this is one we've been waiting for. The AMD Instinct MI355X is a serious piece of silicon, and AMD Helios is built for the kinds of AI workloads our customers actually want to run. The AMD team have been brilliant to deal with, and we can't wait to get this kit in front of customers."
About OneQode
OneQode is a global provider of performance digital infrastructure. With a vertically-integrated platform that spans cloud compute, low-latency networking and sovereign technology across over 30 datacentres in 5 continents, they enable enterprises, governments and performance-hungry businesses to run AI & mission-critical workloads at scale, across the globe. Learn more at oneqode.com.
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OneQode to Deploy AMD Instinct GPUs and Plans for AMD Helios Rack-Scale Solution for Global AI Infrastructure
