Fisher-Price® Partners With Big Little Feelings to Launch Play Kits That Support Parents Through Toddler Milestones

EAST AURORA, N.Y.--(BUSINESS WIRE)--Jul 21, 2025--

Fisher-Price (NASDAQ: MAT) today unveiled its collaboration with leading parenting experts Kristin Gallant and Deena Margolin – the moms behind Big Little Feelings – to launch a new collection of solution-based play kits and exclusive mini-courses for families with toddlers ages 18 months to 3 years. Each brain-boosting, parent-friendly offering supports families as they tackle some of the biggest (and most daunting) toddler milestones, providing expert-backed resources and tools that aim to help children navigate their big feelings as they learn and grow.

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“We’re flipping the script on traditional toddler toys and stale parenting advice by combining our mom-approved approach at Big Little Feelings with the science-backed expertise of Fisher-Price,” said Kristin Gallant and Deena Margolin, Co-Founders of Big Little Feelings. “We couldn’t be more excited about this collaboration – it feels like a natural partnership between our brands to create toys and resources that reflect our shared goal of supporting children build real-life skills while helping caregivers stay calm in the chaos.”

Every solution-based kit includes a customized Big Little Feelings mini-course and expert tips and tricks to tackle tough toddler behaviors – from potty training to bedtime routines, learning to share and taming feelings. Rooted in early childhood research, the new Fisher-Price X Big Little Feelings collection brings the fun kids love with the expert-backed support parents need for every big milestone.

“For 95 years, Fisher-Price has set the standard – creating high quality, developmentally enriching toys for children, while supporting families through every stage of childhood. This partnership with Big Little Feelings continues that legacy,” said Brian Fitzharris, SVP and General Manager, Fisher-Price. “Working with Kristin and Deena has been phenomenal. Not only do they share our mission, but combining their incredible curricula with our toys to help caregivers with some of the most challenging developmental moments – it’s a powerhouse partnership for parents!”

Tested in the Fisher-Price Play Lab, the Fisher-Price X Big Little Feelings collection provides a fun and engaging experience while helping toddlers develop emotional regulation, social skills and resilience through the language they know best: play.

The Fisher-Price X Big Little Feelings collection offers four solution-based play kits, including the following:

The Fisher-Price X Big Little Feelings collection is now available at Target and Amazon. Visit Mattel Shop for more information.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Big Little Feelings

Big Little Feelings is the go-to parenting resource created by therapists and moms—trusted by over 3.5 million parents for real-talk scripts, zero-judgment support, and expert-backed tools to raise kind, emotionally resilient little humans. Founded in 2020 by best friends Deena Margolin (LMFT) and Kristin Gallant, Big Little Feelings has since grown into a global parenting phenomenon, including their viral Instagram account, chart-topping podcast, After Bedtime with Big Little Feelings, and three best-selling online courses: Big Feelers, Winning the Toddler Stage and Potty Training Made Simple. Aptly dubbed “The Toddler Experts” and "The Architects of Modern Motherhood," Deena and Kristin have helped millions of parents and caregivers feel more confident in their day-to-day and maximize their child’s potential by providing strategies, scripts, and how-tos that support the development of kind, happy, emotionally resilient kids.

Fisher-Price partners with Big Little Feelings to launch play kits that support parents through toddler milestones.

NEW YORK (AP) — U.S. stocks are hanging near their records Wednesday as oil prices fall and ease the pressure on households and businesses worldwide.

The S&P 500 slipped 0.1% below its all-time high set the day before. The Dow Jones Industrial Average was up 183 points, or 0.4%, as of 12:56 p.m. Eastern time, and the Nasdaq composite was 0.1% lower.

Stocks of companies with big fuel bills helped lead the way on hopes that lower oil prices will remove a big drag on their profits. Norwegian Cruise Line Holdings climbed 5.7%, and United Airlines rallied 7.3%. Delta Air Lines rose 3.7% and is on track to set an all-time high.

The price for a barrel of Brent crude oil fell 4.1% to $95.48 after the ceasefire between the United States and Iran appeared to hold despite the U.S. military launching what it called “self-defense” strikes in southern Iran. A barrel of benchmark U.S. crude fell even more, 4.2%, to $89.69 on hopes that the United States and Iran can reach an agreement to reopen the Strait of Hormuz and allow oil tankers to exit the Persian Gulf for deliveries again.

Stocks have been able to run to records despite the painful inflation and uncertainty caused by high oil prices largely because companies have reported surprisingly strong profits for the start of 2026, and the forecast is for them to continue.

Bath & Body Works rallied 11.2%, and Abercrombie & Fitch climbed 11.8% after both reported bigger profit for the latest quarter than analysts expected. That's even as U.S. consumers continue to say they're feeling discouraged about the economy and inflation.

Lululemon Athletica rose 3.6% after reaching a deal with its founder, Chip Wilson, where it will add a former chief marketing officer of ESPN and a former co-CEO of On to its board of directors.

On the losing side of Wall Street was Dick's Sporting Goods, which dropped 4.9% despite delivering a profit for the latest quarter that edged past expectations. Analysts pointed to how much profit it wrung out of each $1 in revenue, which some called a bit weak.

Oil-and-gas stocks also sank, hurt by the dropping prices for crude. Exxon Mobil fell 1.4%, and Chevron slipped 0.8%. Halliburton dropped 3% to bring its gain for the year so far back toward 40%.

In the bond market, Treasury yields eased after falling oil prices took pressure off inflation. The yield on the 10-year Treasury slipped to 4.48% from 4.50% late Tuesday and from 4.67% roughly a week ago.

It’s a respite following recent gains for yields in bond markets worldwide, which threatened to slow economies and undercut prices for stocks and all kinds of other investments. High yields have already forced the average long-term U.S. mortgage rate to its most expensive level since last summer, and they could curtail companies’ borrowing to build the artificial-intelligence data centers that have supported the U.S. economy’s growth recently.

In stock markets abroad, indexes were mixed across Europe and Asia. South Korea's Kospi was one of the world's best performers and jumped 2.3% after SK Hynix, which is a big beneficiary of the artificial-intelligence boom, soared 9.3%.

A day before, Micron Technology surged to become the latest Big Tech company to be worth more than $1 trillion on AI excitement. Its stock has more than tripled already in 2026, and analysts at UBS said Tuesday it could soar even more because of how fundamentally AI has improved demand for computer memory.

AP Business Writer Elaine Kurtenbach contributed to this report.

Trader Edward Curran, left, and specialist Meric Greenbaum, center, work on the floor of the New York Stock Exchange, Friday, May 22, 2026. (AP Photo/Richard Drew)

A person looks at an electronic stock board showing Japan's Nikkei index at a securities firm Monday, May 25, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)

A dealer walks past near the screens showing the Korea Composite Stock Price Index (KOSPI) and the foreign exchange rate between U.S. dollar and South Korean won at a dealing room of Hana Bank in Seoul, South Korea, Wednesday, May 27, 2026. (AP Photo/Lee Jin-man)

A dealer walks past near the screens showing the foreign exchange rates at a dealing room of Hana Bank in Seoul, South Korea, Wednesday, May 27, 2026. (AP Photo/Lee Jin-man)

A dealer walks past near the screens showing the Korea Composite Stock Price Index (KOSPI) and the foreign exchange rate between U.S. dollar and South Korean won at a dealing room of Hana Bank in Seoul, South Korea, Wednesday, May 27, 2026. (AP Photo/Lee Jin-man)

A dealer stands near the screens showing the Korea Composite Stock Price Index (KOSPI), the foreign exchange rate between U.S. dollar and South Korean won and the Korean Securities Dealers Automated Quotations (KOSDAQ) at a dealing room of Hana Bank in Seoul, South Korea, Wednesday, May 27, 2026. (AP Photo/Lee Jin-man)