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With the launch of PFPFA (Malaysia), SingWealth Holdings deepens its regional presence and strengthens its commitment to delivering trusted, client-centric financial advisory solutions across Singapore, Malaysia, and Hong Kong SAR.
SINGAPORE, July 24, 2025 /PRNewswire/ -- SingWealth Holdings today announced the official launch of PFPFA (Malaysia) Sdn. Bhd. ("PFPFA Malaysia"), furthering the Group's commitment to delivering integrated financial advisory solutions across Asia.
The launch ceremony, held yesterday at the Grand Hyatt Kuala Lumpur, brought together key stakeholders, industry leaders, and regional partners to commemorate this milestone.
This expansion into Malaysia is a strategic step in SingWealth Holdings' broader regional growth strategy, affirming its client-first philosophy of being "Here For You" with holistic solutions for every market.
The event was attended by Mr Jeffrey Chow, Executive Director & Group CEO of SingWealth Holdings, along with senior leadership from PFP Group Services Pte Ltd and distinguished guests from across the region.
A highlight of the launch was the signing of a Memorandum of Understanding (MOU) with Realion Group, the holding company of Edmund Tie & Company (ETC) Singapore and OrangeTee & Tie Pte Ltd. This collaboration brings together two groups with complementary regional footprints, enabling them to serve clients with overlapping needs more effectively.
Mr Desmond Sim, Group CEO of Realion Group, said, "At Realion, our strength lies in delivering integrated end-to-end real estate services and solutions across Singapore and the region. We see strong synergy with SingWealth Holdings, whose deep expertise in wealth management complements our focus on real estate and asset advisory. This partnership brings together two key pillars of financial well-being -- wealth and assets -- offering a holistic and seamless service to clients looking to build, manage and preserve their wealth across generations and borders."
"Our expansion into Malaysia represents more than market growth—it reflects our continued commitment, and we remain focused on delivering the same level of personalised, high-quality advisory that defines our brand," said Mr Jeffrey Chow. "The signing of the MOU with Realion Group is significant. Both organisations share similar geographical coverage, and this partnership allows us to unlock complementary strengths and deliver integrated solutions and enhanced value to clients across our networks."
With the establishment of PFPFA Malaysia, the Group is well-positioned to support corporates and individuals locally, including businesses involved in the Johor-Singapore Special Economic Zone (SEZ) initiative. This strategic presence strengthens the Group's ability to offer customised protection and wealth solutions, reinforcing its vision of long-term regional growth.
About SingWealth Holdings
SingWealth Holdings is a dynamic holding company with a strategic presence across Singapore, Thailand, Malaysia, mainland China, and Hong Kong. Through its subsidiaries, it delivers comprehensive financial advisory, insurance brokerage, and estate planning solutions tailored to the evolving needs of individuals and businesses.
Its financial services portfolio comprises PFPFA Pte Ltd (Singapore), PFPFA HK Ltd (Hong Kong SAR), and PFPFA (Malaysia) Sdn Bhd, providing trusted financial expertise and strategic advisory solutions to clients in their respective markets.
SingWealth Holdings also supports PFP Legacy entities across the region, catering to the needs of emerging affluent clients with wills and trust services in Singapore, Thailand, Malaysia, Hong Kong SAR, and Shanghai. These services are designed to safeguard wealth and ensure smooth succession planning for individuals and families.
In Singapore, SingWealth Holdings operates Assure Healthcare Holdings, a healthcare brand committed to accessible, patient-centered care. Assure Healthcare offers general practitioner services, preventive medical care, aesthetic treatments, and Advance Medical Directive (AMD) support.
Driven by innovation and excellence, SingWealth Holdings continues to empower communities across Asia with financial stability and enhanced well-being.
For more information, visit https://singwealthholdings.com.
With the launch of PFPFA (Malaysia), SingWealth Holdings deepens its regional presence and strengthens its commitment to delivering trusted, client-centric financial advisory solutions across Singapore, Malaysia, and Hong Kong SAR.
SINGAPORE, July 24, 2025 /PRNewswire/ -- SingWealth Holdings today announced the official launch of PFPFA (Malaysia) Sdn. Bhd. ("PFPFA Malaysia"), furthering the Group's commitment to delivering integrated financial advisory solutions across Asia.
The launch ceremony, held yesterday at the Grand Hyatt Kuala Lumpur, brought together key stakeholders, industry leaders, and regional partners to commemorate this milestone.
This expansion into Malaysia is a strategic step in SingWealth Holdings' broader regional growth strategy, affirming its client-first philosophy of being "Here For You" with holistic solutions for every market.
The event was attended by Mr Jeffrey Chow, Executive Director & Group CEO of SingWealth Holdings, along with senior leadership from PFP Group Services Pte Ltd and distinguished guests from across the region.
A highlight of the launch was the signing of a Memorandum of Understanding (MOU) with Realion Group, the holding company of Edmund Tie & Company (ETC) Singapore and OrangeTee & Tie Pte Ltd. This collaboration brings together two groups with complementary regional footprints, enabling them to serve clients with overlapping needs more effectively.
Mr Desmond Sim, Group CEO of Realion Group, said, "At Realion, our strength lies in delivering integrated end-to-end real estate services and solutions across Singapore and the region. We see strong synergy with SingWealth Holdings, whose deep expertise in wealth management complements our focus on real estate and asset advisory. This partnership brings together two key pillars of financial well-being -- wealth and assets -- offering a holistic and seamless service to clients looking to build, manage and preserve their wealth across generations and borders."
"Our expansion into Malaysia represents more than market growth—it reflects our continued commitment, and we remain focused on delivering the same level of personalised, high-quality advisory that defines our brand," said Mr Jeffrey Chow. "The signing of the MOU with Realion Group is significant. Both organisations share similar geographical coverage, and this partnership allows us to unlock complementary strengths and deliver integrated solutions and enhanced value to clients across our networks."
With the establishment of PFPFA Malaysia, the Group is well-positioned to support corporates and individuals locally, including businesses involved in the Johor-Singapore Special Economic Zone (SEZ) initiative. This strategic presence strengthens the Group's ability to offer customised protection and wealth solutions, reinforcing its vision of long-term regional growth.
About SingWealth Holdings
SingWealth Holdings is a dynamic holding company with a strategic presence across Singapore, Thailand, Malaysia, mainland China, and Hong Kong. Through its subsidiaries, it delivers comprehensive financial advisory, insurance brokerage, and estate planning solutions tailored to the evolving needs of individuals and businesses.
Its financial services portfolio comprises PFPFA Pte Ltd (Singapore), PFPFA HK Ltd (Hong Kong SAR), and PFPFA (Malaysia) Sdn Bhd, providing trusted financial expertise and strategic advisory solutions to clients in their respective markets.
SingWealth Holdings also supports PFP Legacy entities across the region, catering to the needs of emerging affluent clients with wills and trust services in Singapore, Thailand, Malaysia, Hong Kong SAR, and Shanghai. These services are designed to safeguard wealth and ensure smooth succession planning for individuals and families.
In Singapore, SingWealth Holdings operates Assure Healthcare Holdings, a healthcare brand committed to accessible, patient-centered care. Assure Healthcare offers general practitioner services, preventive medical care, aesthetic treatments, and Advance Medical Directive (AMD) support.
Driven by innovation and excellence, SingWealth Holdings continues to empower communities across Asia with financial stability and enhanced well-being.
For more information, visit https://singwealthholdings.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
PFPFA Malaysia Officially Launched, Marking Next Chapter in SingWealth Holdings' Regional Growth
PFPFA Malaysia Officially Launched, Marking Next Chapter in SingWealth Holdings' Regional Growth
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
