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BEIJING, July 25, 2025 /PRNewswire/ -- On July 25, iQIYI, China's leading online entertainment platform, announced the impressive success of its summer content lineup, led by standout titles – the long-form drama "Coroner's Diary", the micro drama[1] "How Dare You!?" and the short drama[2] "Rose Finch". These hits underscore iQIYI's commitment to high-quality, engaging storytelling that enhances its integrated "long + short" strategy. By delivering a diverse mix of formats, iQIYI continues to meet the evolving preferences of today's fast-paced digital audience.
"Long + Short" Form Content Soars: Summer Hits Validates Growth
"Coroner's Diary," a dual-narrative crime mystery exploring eight interconnected cases, is iQIYI's latest hit long-form drama. Its content popularity index surpassed 10,000—signifying a national hit—and it topped more than 10 third-party charts in viewership or popularity. Moreover, its influence has expanded overseas, ranking first on iQIYI International in 13 markets, including Thailand,Malaysia, and the U.S.
"How Dare You!?" is one of iQIYI's most popular micro dramas, which rapidly exceeded 800 million views and secured a spot on the company's top 10 overseas micro drama charts. It follows an office worker who is transported into a fantasy world through a mysterious book, where she and a fellow modern-day transmigrator—the emperor—embark on a comedic survival adventure. Its bite-sized episodes, gripping plot twists, and innovative storytelling strongly resonated with mobile-first viewers across the globe, while also sparking renewed interest in season one of the original animations.
Meanwhile, "Rose Finch", a short drama that opens with a mysterious case and seamlessly blends folklore legends with scientific investigative elements, became a standout success in China this summer-- topping the country's short drama market for six consecutive days with a peak viewership share of 44%, according to Enlightent.
The robust performance of these titles clearly demonstrates the increasing appeal and stickiness of short-form content. It is proving effective not only in attracting new viewers but also in sustaining engagements, positioning it as a crucial growth engine alongside iQIYI's established long-form content.
The "Long + Short" Strategy: Delivering Quality Entertainment
iQIYI's achievements are rooted in a strategic balance that seamlessly blends the rich narratives of premium long-form content with the dynamic and innovative qualities of short-form content. This dual approach effectively caters to today's diverse viewing habits, all while upholding stringent standards of production and artistic excellence.
While long-form content continues to be the company's bedrock, providing immersive stories that cultivate loyal audiences, short and micro dramas have rapidly emerged as a significant growth driver. They particularly resonate with younger, mobile-centric viewers who seek quickly digestible yet compelling storytelling. Central to this strategy is iQIYI's steadfast commitment to quality, ensuring both formats consistently deliver strong artistic merit and technical excellence.
This dual focus is bolstered by initiatives like the "Thousand Mini-Dramas Initiative" and "Hundred Short-Dramas Initiative", which collectively broadens genre diversity and elevates storytelling across various short-form formats. iQIYI Lite, an app that focuses on free short-form content, has seen micro dramas rank second in daily viewing time and first in unique visitors on the platform, unequivocally demonstrating their strong appeal to mobile audiences.
A Robust Slate on the Horizon
Building on its well-established market leadership, iQIYI is set to release a dynamic lineup of micro and short dramas through late 2025 and into 2026. As part of a strategic initiative to expand its long- and short-form content offerings, iQIYI unveiled an impressive slate of over 400 new titles across various formats during its World Conference in April. During its inaugural "Glittering Night" micro drama ceremony in March, the company previewed 47 new productions, including micro dramas such as fantasy and comedy, often infused with youthful, internet culture influences. The short drama lineup also features anticipated sequels to popular series like "Original Sin" and "A Ming Dynasty Mystery", highlighting iQIYI's dedication to expanding beloved IPs.
By leveraging this extensive catalog alongside advanced data analytics and AI-powered insights, iQIYI continues to deliver original, cinematic-quality storytelling that deftly adapts to evolving audience preferences. This powerful fusion of scale, innovation, and unwavering quality uniquely positions iQIYI to lead the rapidly expanding content market, broadening its influence both within China and across the globe.
Contact: iQIYI Press, press@qiyi.com
[1] Micro drama is defined by a vertical video format, with each episode between 1–5 minutes |
[2] Short drama is defined by a horizontal video format, with each episode between 5–20 minutes |
BEIJING, July 25, 2025 /PRNewswire/ -- On July 25, iQIYI, China's leading online entertainment platform, announced the impressive success of its summer content lineup, led by standout titles – the long-form drama "Coroner's Diary", the micro drama[1] "How Dare You!?" and the short drama[2] "Rose Finch". These hits underscore iQIYI's commitment to high-quality, engaging storytelling that enhances its integrated "long + short" strategy. By delivering a diverse mix of formats, iQIYI continues to meet the evolving preferences of today's fast-paced digital audience.
"Long + Short" Form Content Soars: Summer Hits Validates Growth
"Coroner's Diary," a dual-narrative crime mystery exploring eight interconnected cases, is iQIYI's latest hit long-form drama. Its content popularity index surpassed 10,000—signifying a national hit—and it topped more than 10 third-party charts in viewership or popularity. Moreover, its influence has expanded overseas, ranking first on iQIYI International in 13 markets, including Thailand,Malaysia, and the U.S.
"How Dare You!?" is one of iQIYI's most popular micro dramas, which rapidly exceeded 800 million views and secured a spot on the company's top 10 overseas micro drama charts. It follows an office worker who is transported into a fantasy world through a mysterious book, where she and a fellow modern-day transmigrator—the emperor—embark on a comedic survival adventure. Its bite-sized episodes, gripping plot twists, and innovative storytelling strongly resonated with mobile-first viewers across the globe, while also sparking renewed interest in season one of the original animations.
Meanwhile, "Rose Finch", a short drama that opens with a mysterious case and seamlessly blends folklore legends with scientific investigative elements, became a standout success in China this summer-- topping the country's short drama market for six consecutive days with a peak viewership share of 44%, according to Enlightent.
The robust performance of these titles clearly demonstrates the increasing appeal and stickiness of short-form content. It is proving effective not only in attracting new viewers but also in sustaining engagements, positioning it as a crucial growth engine alongside iQIYI's established long-form content.
The "Long + Short" Strategy: Delivering Quality Entertainment
iQIYI's achievements are rooted in a strategic balance that seamlessly blends the rich narratives of premium long-form content with the dynamic and innovative qualities of short-form content. This dual approach effectively caters to today's diverse viewing habits, all while upholding stringent standards of production and artistic excellence.
While long-form content continues to be the company's bedrock, providing immersive stories that cultivate loyal audiences, short and micro dramas have rapidly emerged as a significant growth driver. They particularly resonate with younger, mobile-centric viewers who seek quickly digestible yet compelling storytelling. Central to this strategy is iQIYI's steadfast commitment to quality, ensuring both formats consistently deliver strong artistic merit and technical excellence.
This dual focus is bolstered by initiatives like the "Thousand Mini-Dramas Initiative" and "Hundred Short-Dramas Initiative", which collectively broadens genre diversity and elevates storytelling across various short-form formats. iQIYI Lite, an app that focuses on free short-form content, has seen micro dramas rank second in daily viewing time and first in unique visitors on the platform, unequivocally demonstrating their strong appeal to mobile audiences.
A Robust Slate on the Horizon
Building on its well-established market leadership, iQIYI is set to release a dynamic lineup of micro and short dramas through late 2025 and into 2026. As part of a strategic initiative to expand its long- and short-form content offerings, iQIYI unveiled an impressive slate of over 400 new titles across various formats during its World Conference in April. During its inaugural "Glittering Night" micro drama ceremony in March, the company previewed 47 new productions, including micro dramas such as fantasy and comedy, often infused with youthful, internet culture influences. The short drama lineup also features anticipated sequels to popular series like "Original Sin" and "A Ming Dynasty Mystery", highlighting iQIYI's dedication to expanding beloved IPs.
By leveraging this extensive catalog alongside advanced data analytics and AI-powered insights, iQIYI continues to deliver original, cinematic-quality storytelling that deftly adapts to evolving audience preferences. This powerful fusion of scale, innovation, and unwavering quality uniquely positions iQIYI to lead the rapidly expanding content market, broadening its influence both within China and across the globe.
Contact: iQIYI Press, press@qiyi.com
[1] Micro drama is defined by a vertical video format, with each episode between 1–5 minutes
[2] Short drama is defined by a horizontal video format, with each episode between 5–20 minutes
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
iQIYI's Summer Success: Coroner's Diary，"How Dare You!?" and "Rose Finch" Hits Strengthen Winning Content Strategy
iQIYI's Summer Success: Coroner's Diary，"How Dare You!?" and "Rose Finch" Hits Strengthen Winning Content Strategy
iQIYI's Summer Success: Coroner's Diary，"How Dare You!?" and "Rose Finch" Hits Strengthen Winning Content Strategy
- New framework brings together Aon's Risk Capital and Human Capital data with public sentiment analysis from Gallup to create a portfolio view of risk
- Creates further clarity into how risks compound across four megatrends, how resilience is built and activated and where targeted actions can most effectively influence performance
DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.
Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.
By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.
"When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."
Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.
To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:
- Realizing the Opportunity of AI: Securing Data Center Growth
Data centers are the backbone of the digital economy and with nearly $1.3 trillion projected to be invested globally in data centers by 2030, their rapid expansion brings unprecedented risks. Aon's Resilience Quotient shows that resilience varies sharply at the sub-national level, often more than underlying risk. Within the U.S., Iowa emerges as the most resilient destination for data center development, combining very low overall risk with exceptionally strong trade and weather resilience. "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."
DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.
Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.
By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.
"When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."
Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.
To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:
"Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."
- Workforce Transformation: AI Adoption and the Next Generation Workforce
The acceleration of AI adoption is transforming the workforce, but most organizations face a critical gap between the demand for AI skills and their readiness to adapt. The Resilience Quotient highlights how workforce engagement, trust and institutional preparedness are essential to harnessing AI's potential, making resilience the key differentiator between organizations that thrive through change and those that risk falling behind. "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."
"Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."
- Rethinking Humanitarian Finance: A New Approach to Forced Migration
Over 120 million people are currently displaced by conflict, climate and systemic crises, reshaping societies and economies worldwide. Aon's Resilience Quotient highlights Venezuela and Colombia to illustrate the tradeoffs between investing resources at the source of migration — supporting those facing institutional erosion, food insecurity and economic collapse — or directing investment to more stable countries like Colombia that are absorbing people fleeing unlivable conditions. "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."
"Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."
"Resilience is not a single blueprint, it's the way systems mitigate, adapt and transform under pressure. Aon's Resilience Quotient functions as a pressure gauge, surfacing the trade‑offs and early signals that help leaders strengthen resilience where it matters most," said Joe Daly, managing partner at Gallup. "We're proud to collaborate with Aon to combine Gallup's global sentiment analytics with Aon's Risk Capital and Human Capital data, turning confidence into actionable insight."
New insights from Aon's Resilience Quotient suggest that going forward, resilience priorities will shift from static risk management to dynamic, localized strategies. As disruptions become more complex and frequent, organizations will need to tailor resilience investments to specific geographies, sectors and even sub-regional contexts. Aon's Resilience Quotient is supported with a real-time analytics and AI-enabled insights platform, built by Quantum Rise, providing deeper visibility into evolving risk and resilience signals as conditions change.
Aon and Gallup will join global decision-makers at the World Economic Forum Annual Meeting to advance these critical discussions on restoring confidence and unlocking sustainable growth.
Learn more about Aon's Resilience Quotient and explore the case studies here.
About Aon
Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.
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Media Contact
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth
