STAMFORD, Conn., July 28, 2025 /PRNewswire/ -- Automate, a leader in smart shading solutions, proudly announces the launch of Push PRO, its first smart remote for shades with built in offline automation. Push PRO delivers a seamless and intuitive way to control motorized shades, offering advanced automation features without requiring an internet connection.
As energy costs rise, homeowners are looking for smarter ways to manage heat and light. Push PRO's automated scheduling helps reduce energy consumption, making homes more efficient without relying on Wi-Fi or apps. The personalized naming functionality eliminates the guesswork by enabling users to assign specific names to individual shades or groups, ensuring a more intuitive and efficient control experience.
With over 60% of homeowners now integrating smart home tech, Push PRO is designed to seamlessly fit into modern smart homes, providing a convenient and efficient way to manage shading solutions.
"Consumers want simplicity without sacrificing smart features. Push PRO is a leap forward-giving users' ultimate control over their shades while staying completely offline. This is the future of smart shading," said Jonny Matuichuk Senior Product Manager, Automate at Rollease Acmeda. "With features like personalized shade naming, offline scheduling, and installer-friendly setup, Push PRO is designed to enhance both user convenience and professional installation efficiency."
Push PRO's on-screen prompts simplify setup, guiding users through configuration with ease. Users can adjust shade modes including motor speed and favorite positioning, with just a few taps. Additionally, Installer Mode provides professionals with the ability to pair shades, set limits, and lock settings before completing the handover. Designed for optimal visibility and accessibility, the 2.4-inch LCD display features an optional dark mode and smart wake function for instant access, helping with readability any time of day when backlit. Push PRO is powered by a long-lasting rechargeable battery, delivering up to six months of use on a single charge, with a fast USB-C recharge in just two hours.
Push PRO is also the perfect master remote for the home, allowing users to conveniently control multiple shades across the entire home. For more precise, room-based control, it can be complemented with Automate Push series' single-channel or five-channel remotes, enabling users to manage individual shades when needed while maintaining overall home automation.
With its sleek design, powerful automation features, and intuitive user experience, Push PRO completes the Automate Push Series, providing a tailored solution for every shade control need.
Push PRO is now available through authorized Automate retailers and partners. For more information, visit automateshades.com.
About Rollease Acmeda
Rollease Acmeda innovates, designs and manufactures window covering hardware systems and specialty fabrics for manual and automated shade solutions used in both commercial and residential applications. We have a global team of close to 300 associates, with eight distribution facilities across the United States, Mexico, Australia, and New Zealand, shipping to dozens of countries worldwide. Our brands include Automate smart shading solutions, Zipscreen outdoor shades, Texstyle specialty fabrics, and Rollease Acmeda indoor and outdoor hardware systems and solutions.
About JM Family Enterprises
JM Family Enterprises, Inc. was founded by automotive legend, Jim Moran in 1968. It is a privately held company with $22.8 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities. Driven by exceptional performance, current subsidiaries are in the automotive, financial services, franchising and specialty distribution industries. Its family of companies includes: Southeast Toyota Distributors, JM&A Group, World Omni Financial Corp. (dba Southeast Toyota Finance), JM Lexus, Home Franchise Concepts®, Futura Title & Escrow and Rollease Acmeda. Interact with JM Family on Facebook, Instagram and LinkedIn.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Automate Unveils Push PRO: The Smartest Remote Control for Your Shades
The Initiative Aims to Address the Pain Points of Family Filmmaking
BEIJING, Dec. 13, 2025 /PRNewswire/ -- On December 6th, the 3rd FamilyLens International Film Festival opened in Beijing. SmallRig, a global specialized provider of imaging solutions, collaborating with FamilyLens, is empowering family filmmaking through various initiatives, including the Family Filmmaking Co-Creation Initiative, a dedicated family filmmaking kit, and a social impact screening program.
Deepening the "Co-Creation Initiatives"
The Co-Creation Initiatives are a series of global creative initiatives open to filmmakers and image creators worldwide. Through deep collaboration across multiple dimensions — including product co-creation, discovery and promotion, and content co-creation — SmallRig aims to expand the boundaries of mobile filmmaking and bring the spirit of Free Your Dream to life with creators everywhere.
Following the launch of the Mobile Filmmaking Co-Creation Initiative at the 14th International Smartphone Film Festival, SmallRig announced the launch of the Family Filmmaking Co-Creation Initiative on December 6th at the 3rd FamilyLens International Film Festival. The initiative invites global creators and every family to participate, focusing on three core directions: product co-creation, work promotion, and content co-creation, to explore the possibilities of family filmmaking for everyone.
Mr. Zhou Yang, Founder and CEO of SmallRig, shared the inspiration for the initiative: "The initiative is rooted in the immense universality and profound emotional depth inherent in family narratives, which serve as a common emotional bond connecting global audiences. We firmly believe that in this era, where everyone can be a content creator, every family can and should film their own story. The instinct to create is deeply embedded in the human spirit, and every home is the origin of countless narratives."
Gu Xue, Founder and Director of the FamilyLens International Film Festival, stated: "We hope that people and practitioners around the world who care about family movies can find suitable solutions and gain insights from the Co-Creation Initiatives. We look forward to more and more people exploring the field of 'Home' together through this initiative."
To address the pain points of family filmmaking, SmallRig officially released the SmallRig Family Filmmaking Kit at the opening ceremony. The kit includes a high-quality microphone, fill light, and a portable tripod, specifically designed to achieve "professional function democratization" and "complex feature simplification." During the FamilyLens Workshop, attendees experienced the convenience of the equipment firsthand. Many expressed that the kit truly solves many problems, enabling ordinary families to complete necessary filming without specialized photography knowledge.
Social Impact Screening Program
The 3rd FamilyLens International Film Festival is open to the public from December 6th to 14th. The festival opened with the screening of well-received documentary: K-Family Affairs. In addition to the competition section, the festival features several distinctive sections, including the Reframing Home Movies— An Italian Retrospective, Youth Film Program, Filmmaker in Focus, and the Social Impact Program. Four major awards, such as the Real-Life Portrait Award and the Artistic Exploration Award, will also be presented.
As a key component of the Co-Creation Initiatives, the SmallRig Image Development Fund partnered with the FamilyLens International Film Festival to curate the "Social Impact Screening Program." This unit focuses on elevating awareness of critical issues within the family unit, advocating for a new reflection: "Starting with Seeing, Concluding with Understanding."
Arum Nam, Director of K-Family Affairs, stated:
"Starting with the stories of your family, your friends, and yourself, I believe this personal narrative can connect directly to the bigger society."
SmallRig believes that truly meaningful social impact storytelling stems from awareness in proximity—achieved by using the lens to penetrate the daily surface and enabling a deep, empathetic "Seeing with Empathy."
The four featured works in this unit are:
- People of the Ascent
- Granny's Lost and Found
- Ruixi at Fourteen
- No Country For My Maternal Grandma
These films highlight four family issues that require "seeing": the yearning of left-behind children, the mental isolation of Alzheimer's patients, the elderly searching for subjectivity in their drifting lives, and the emotional volatility and struggle of Bipolar Disorder.
Strategic Outlook and Future Expansion
SmallRig will continue to support the Family Filmmaking Co-Creation Initiative's deep development through promotional campaigns and practical workshops focused on family movie scenarios.
The overall goal of SmallRig's Global Co-creation Initiative is to continuously explore and meet the growing, diverse needs of global creators across different vertical domains. SmallRig is committed to persistently expanding the co-creation model into more imaging sectors, collaborating with industry partners to push the boundaries of imaging and grant global creators broader creative freedom.
About SmallRig
Founded in 2013, SmallRig is an innovation-driven global company that designs and manufactures comprehensive support solutions and accessories for all content creation needs. Trusted by over four million creators globally, SmallRig pioneered the User Co-creation Design (UCD) philosophy and the DreamRig Program.
For more information, visit: www.smallrig.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
