VT MARKETS CHAMPIONS GROWTH IN ASIA THROUGH PARTNERSHIP WITH NEWCASTLE UNITED AS CSR INITIATIVES ARE LAUNCHED

SYDNEY, July 28, 2025 /PRNewswire/ -- VT Markets is using the 'power of football' to make a positive impact in communities across Asia, supported by a partnership with Premier League club Newcastle United.

Celebrating its 10th anniversary, VT Markets committed to donating 1,000 Newcastle United branded footballs to schools across Southeast Asia. The initiative aims to deepen the brand's presence in Asia while creating opportunities for future generations to enjoy the sport. 

Additionally, VT Markets proudly donated £20,000 to the Newcastle United Foundation, commemorating the club's Carabao Cup victory and return to the UEFA Champions League. This contribution celebrates the club's incredible achievement while supporting its official charity partner's mission to harness the unifying power of football to connect, motivate, and inspire people through community, education, health, and sports programmes. 

VT Markets' Corporate Social Responsibility initiatives have been designed to champion growth through strategic partnerships and investments, with the aim of expanding the brand's footprint in Asia, while helping to nurture economic development in the region. By driving growth through impactful collaborations, VT Markets is not only deepening its regional presence but also helping to build a stronger, more resilient future for these communities. With plans already underway to bring similar initiatives to Latin America, the brand is looking to replicate this positive impact across even more global markets.

As Newcastle United's Official Financial Trading Partner, first-team players including Sandro Tonali, Jacob Murphy, Dan Burn, and William Osula, kicked off the initiatives during an exclusive Meet and Greet session hosted by VT Markets. Also in attendance was club legend Shola Ameobi, who brought his trademark charisma to connect with fans at the event. The Magpies were based in Singapore ahead of their first fixture in the nation since 1996, taking on fellow Premier League side Arsenal as part of the Singapore Festival of Football. 

Speaking as the CSR initiatives were launched at an exclusive client engagement event in Singapore, hosted by VT Markets, Newcastle United player and Newcastle United Foundation ambassador Dan Burn shared: "Our fans are the soul of this club, wherever we go in the world. The support we've felt from everyone in Singapore has been unbelievable and that's a big reason why projects like this mean so much. 

"As players, football has helped to transform our lives so it's really special to see VT Markets use their position to support young people and give back to these amazing communities - both in Newcastle and across Asia. We see the fantastic work that Newcastle United Foundation do back home and this donation will make a great contribution to changing their lives of many people in our community."

VT Markets recently marked a thrilling debut year as Official Financial Trading Partner of Newcastle United by visiting St. James' Park for the final match of the 2024/25 Premier League season. A history-making campaign saw Eddie Howe's side win the club's first domestic trophy in 70 years, which was quickly followed up with qualification for the UEFA Champions League.

This year also coincides with a significant milestone for VT Markets, celebrating a decade of innovation in the global financial markets. Over the past 10 years, the company has driven growth through collaborations, expanding its presence and making a lasting impact within the industry by helping to build a stronger, more resilient future.

"At VT Markets, we believe that true growth goes beyond numbers. Through our CSR initiatives, we aim to inspire, empower, and contribute meaningfully to the region's development, laying the foundation for long-term opportunity and success. Our partnership with Newcastle United is about driving positive change both on and off the field, and we look forward to deepening our impact as we continue this exciting journey in Asia together," Dandelyn Koh, Global Brand and PR Lead at VT Markets shared.

As Newcastle United prepare for a return to the UEFA Champions League, VT Markets remains a steadfast partner, supporting ambitions on the pitch while helping to drive positive social change off the pitch. The event in Singapore served as an opportunity to highlight shared values and the vision of both organisations, centred around growth, community, and giving back.

For media enquiries and sponsorship opportunities, please email media@vtmarkets.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

VT MARKETS CHAMPIONS GROWTH IN ASIA THROUGH PARTNERSHIP WITH NEWCASTLE UNITED AS CSR INITIATIVES ARE LAUNCHED

SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow. 

With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.

The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.

"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."

As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.

First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.

Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.

Learn more at coda.co.

About Coda

Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform.  Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.

Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Coda and Unity to enable out-of-app monetization for game developers globally