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A Summer Cool-Off: Exclusive Mint Gelato x Icy Touch-Cool
Download high-resolution images: https://cutt.ly/arP67T4q
HONG KONG, July 28, 2025 /PRNewswire/ -- To celebrate its 25th anniversary, Herbalgy is unveiling a bold new image by teaming up with local creative ice cream brand TEEMTONEfai to launch the limited-time "So Cool Summer Pop-Up Campaign". This cool collaboration marks a refreshing milestone for Herbalgy. As the title sponsor of the highly anticipated international football match – the Herbalgy Trophy, set to take place on July 31 at Kai Tak Sports Stadium, Herbalgy is turning up the excitement with an icy twist. Two Premier League powerhouses will go head-to-head in this sizzling summer showdown, and Herbalgy is celebrating by transforming the cooling sensation of its hit product Touch-Cool into a unique flavour experience.
In a first-of-its-kind crossover, Herbalgy and TEEMTONEfai have teamed up to create a mint-flavoured gelato made with real mint leaves, inspired by Touch-Cool. Distributed from the "Mint Boy" themed ice cream truck, the gelato will be handed out for free across Central, Causeway Bay, and Tsim Sha Tsui over three days, filling the city with minty freshness and football fever.
Double Chill: Mint Gelato × Touch-Cool "Pain Off"
The exclusive mint gelato co-created with TEEMTONEfai is inspired by Herbalgy's Touch-Cool, a fan-favourite for instant cooling and pain-off relief. Formulated with natural menthol, Touch-Cool delivers an icy burst of relief perfect for hot summer days. Equipped with a 360° magnetic massage head, it precisely targets sore areas to provide instant coolness and pain off. It helps relieve neck and shoulder muscle soreness, improves sleep quality, and reduces fatigue.
An experimental report by City University of Hong Kong and Hong Kong Baptist University in 2007 confirmed that Touch-Cool can enhance post-exercise muscle recovery and reduce fatigue by up to 51%.[1]
Football Fever, Minty Coolness
The "So Cool Summer Pop-Up" features "Mint Boy" himself on the streets in a themed ice cream truck[2], spreading minty delight and football energy across town. To claim your freebies, simply visit the truck and follow Herbalgy on Facebook and Touch-Cool on Instagram to receive:
- One cup of exclusive mint-flavoured gelato (limited to 300 cups daily, while supplies last)
- One 5ml Touch-Cool trial sample
- One discount coupon for Touch-Cool
Event Details:
Date: July 29, 2025
Time: 2:00 PM – 5:00 PM
Location: Central Pier No.7 (Star Ferry Pier)
Date: July 30, 2025
Time: 1:00 PM – 4:00 PM
Location: Great George Street, Causeway Bay (outside Causeway Place)
Date: July 31, 2025
Time: 2:00 PM – 5:00 PM
Location: Haiphong Road, Tsim Sha Tsui (outside Silvercord)
Where to buy Touch-Cool:
Available on the Herbalgy official website, and at Mannings, Watsons, Yue Hwa Chinese Products, Colourmix, Lung Fung Group, HKTVmall, Healthstore, and other major personal care and pharmacy chains in Hong Kong.
Trade Promotion Competition Licence No.: 60011
Enquiries: Campaign Hotline 2739 3133
[1] The efficacy of Touch-Cool was validated by a February 2007 experimental report by City University of Hong Kong and Hong Kong Baptist University, showing it can improve post-exercise muscle recovery and reduce fatigue by up to 51%. |
[2] Ice cream truck locations are subject to change based on traffic and pedestrian flow without prior notice. |
About Herbalgy
Herbalgy Pharmaceutical Ltd. is a company that captures the essence of Hong Kong. Founded in 1999 by the esteemed Professor of Chinese Medicine Wong Tin Chee, he has been inspired by his father, Wong To Yick, since childhood. With a deep passion for Traditional Chinese Medicine and herbal medicine research, Professor Wong has inherited his father's wisdom and expertise. He is committed to adhering to his father's philosophy of "focusing on addressing the root cause rather than merely treating the symptoms" and the principle of "viewing pain as a crucial indicator for identifying underlying issues."
Following the establishment of the family business, Professor Wong was encouraged by his father to create the well-known "Herbalgy" brand. This name reflects the company's commitment to promoting healthy meridians and overall well-being. With decades of clinical experience and a love for Hong Kong's traditional Chinese medicine, he established a GMP-standard factory in Hong Kong to ensure the scientific production of traditional medicinal oils and plasters. He has since launched the brands "Touch Cool," "Herbalgy," and "Tibet Red," which blend the unique characteristics of Hong Kong with accessible medicinal oils, magnetic therapy, herbal remedies, and physical therapy, making them some of the most enduring and best-selling brands in the region.
These brands offer straightforward, medication-based home care solutions designed for the early prevention of chronic pain resulting from poor blood circulation in urban lifestyles.
For more information about Herbalgy, please visit:
Website: https://herbalgy.com
Facebook: https://www.facebook.com/Herbalgy/
Instagram: https://www.instagram.com/herbalgyhk/
Media Inquiries:
Herbalgy Pharmaceutical Ltd.
Marketing and Sales Department
Phone: (852) 2380 9555
Email: cs@herbalgy.com
Media Contact:
info@sortieagency.com
A Summer Cool-Off: Exclusive Mint Gelato x Icy Touch-Cool
Download high-resolution images: https://cutt.ly/arP67T4q
HONG KONG, July 28, 2025 /PRNewswire/ -- To celebrate its 25th anniversary, Herbalgy is unveiling a bold new image by teaming up with local creative ice cream brand TEEMTONEfai to launch the limited-time "So Cool Summer Pop-Up Campaign". This cool collaboration marks a refreshing milestone for Herbalgy. As the title sponsor of the highly anticipated international football match – the Herbalgy Trophy, set to take place on July 31 at Kai Tak Sports Stadium, Herbalgy is turning up the excitement with an icy twist. Two Premier League powerhouses will go head-to-head in this sizzling summer showdown, and Herbalgy is celebrating by transforming the cooling sensation of its hit product Touch-Cool into a unique flavour experience.
In a first-of-its-kind crossover, Herbalgy and TEEMTONEfai have teamed up to create a mint-flavoured gelato made with real mint leaves, inspired by Touch-Cool. Distributed from the "Mint Boy" themed ice cream truck, the gelato will be handed out for free across Central, Causeway Bay, and Tsim Sha Tsui over three days, filling the city with minty freshness and football fever.
Double Chill: Mint Gelato × Touch-Cool "Pain Off"
The exclusive mint gelato co-created with TEEMTONEfai is inspired by Herbalgy's Touch-Cool, a fan-favourite for instant cooling and pain-off relief. Formulated with natural menthol, Touch-Cool delivers an icy burst of relief perfect for hot summer days. Equipped with a 360° magnetic massage head, it precisely targets sore areas to provide instant coolness and pain off. It helps relieve neck and shoulder muscle soreness, improves sleep quality, and reduces fatigue.
An experimental report by City University of Hong Kong and Hong Kong Baptist University in 2007 confirmed that Touch-Cool can enhance post-exercise muscle recovery and reduce fatigue by up to 51%.[1]
Football Fever, Minty Coolness
The "So Cool Summer Pop-Up" features "Mint Boy" himself on the streets in a themed ice cream truck[2], spreading minty delight and football energy across town. To claim your freebies, simply visit the truck and follow Herbalgy on Facebook and Touch-Cool on Instagram to receive:
- One cup of exclusive mint-flavoured gelato (limited to 300 cups daily, while supplies last)
- One 5ml Touch-Cool trial sample
- One discount coupon for Touch-Cool
Event Details:
Date: July 29, 2025
Time: 2:00 PM – 5:00 PM
Location: Central Pier No.7 (Star Ferry Pier)
Date: July 30, 2025
Time: 1:00 PM – 4:00 PM
Location: Great George Street, Causeway Bay (outside Causeway Place)
Date: July 31, 2025
Time: 2:00 PM – 5:00 PM
Location: Haiphong Road, Tsim Sha Tsui (outside Silvercord)
Where to buy Touch-Cool:
Available on the Herbalgy official website, and at Mannings, Watsons, Yue Hwa Chinese Products, Colourmix, Lung Fung Group, HKTVmall, Healthstore, and other major personal care and pharmacy chains in Hong Kong.
Trade Promotion Competition Licence No.: 60011
Enquiries: Campaign Hotline 2739 3133
[1] The efficacy of Touch-Cool was validated by a February 2007 experimental report by City University of Hong Kong and Hong Kong Baptist University, showing it can improve post-exercise muscle recovery and reduce fatigue by up to 51%.
[2] Ice cream truck locations are subject to change based on traffic and pedestrian flow without prior notice.
About Herbalgy
Herbalgy Pharmaceutical Ltd. is a company that captures the essence of Hong Kong. Founded in 1999 by the esteemed Professor of Chinese Medicine Wong Tin Chee, he has been inspired by his father, Wong To Yick, since childhood. With a deep passion for Traditional Chinese Medicine and herbal medicine research, Professor Wong has inherited his father's wisdom and expertise. He is committed to adhering to his father's philosophy of "focusing on addressing the root cause rather than merely treating the symptoms" and the principle of "viewing pain as a crucial indicator for identifying underlying issues."
Following the establishment of the family business, Professor Wong was encouraged by his father to create the well-known "Herbalgy" brand. This name reflects the company's commitment to promoting healthy meridians and overall well-being. With decades of clinical experience and a love for Hong Kong's traditional Chinese medicine, he established a GMP-standard factory in Hong Kong to ensure the scientific production of traditional medicinal oils and plasters. He has since launched the brands "Touch Cool," "Herbalgy," and "Tibet Red," which blend the unique characteristics of Hong Kong with accessible medicinal oils, magnetic therapy, herbal remedies, and physical therapy, making them some of the most enduring and best-selling brands in the region.
These brands offer straightforward, medication-based home care solutions designed for the early prevention of chronic pain resulting from poor blood circulation in urban lifestyles.
For more information about Herbalgy, please visit:
Website: https://herbalgy.com
Facebook: https://www.facebook.com/Herbalgy/
Instagram: https://www.instagram.com/herbalgyhk/
Media Inquiries:
Herbalgy Pharmaceutical Ltd.
Marketing and Sales Department
Phone: (852) 2380 9555
Email: cs@herbalgy.com
Media Contact:
info@sortieagency.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Herbalgy x TEEMTONEfai Make a Groundbreaking Crossover Debut Cool Vibes to Welcome Herbalgy Trophy
ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.
As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.
The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.
Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'
Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."
Participating artist/artworks are:
- Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
- Mohammad Alfaraj, What was the Question Again?
- Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
- Tarek Atoui, The Water Song
- Bahraini-Danish, Bloom
- Maria Magdalena Campos-Pons, Imole Red
- Agnes Denes, The Living Pyramid
- Ibrahim El-Salahi, Haraza Tree
- Basmah Felemban, Murmur of Pebbles
- Vibha Galhotra, Future Fables
- Héctor Zamora, Tar HyPar
For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com
Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.
About AlUla and Arts AlUla
Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.
The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.
Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla
