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Move comes as interest in Singapore among key Asian markets increases with Thailand showing highest search growth at 10%
SINGAPORE, July 31, 2025 /PRNewswire/ -- Digital travel platform Agoda is launching its SG60 Celebration Campaign to encourage tourism in Singapore as the nation celebrates its 60th year of independence.
With rising interest from both regional and long-haul travelers, the SG60 Celebration Campaign presents an ideal opportunity for hoteliers to tap into the destination's growing popularity during this shared national milestone. Under the campaign, Agoda will be offering discounts of up to 20%, from 1st August to 15th August 2025, for consumers on inbound and outbound travel bookings.
Singapore's diamond jubilee is a year-long nationwide effort to celebrate the nation's 60th year of independence. Some of the participating partners in the SG60 campaign include hospitality groups like Resorts World Sentosa and Furama Hotels International, as well as airline providers including national flight carrier Singapore Airlines, Malaysia Airlines and Firefly, reflecting Agoda's ongoing collaboration with leading industry players for major campaigns.
"As Agoda celebrates 20 years in Singapore, the SG60 Celebration Campaign is a special celebration for us," said Andrew Smith, Senior Vice President of Supply at Agoda. "Through our close collaboration with Singapore's tourism authority in past years, we are using innovative, data-driven campaigns to showcase the city's unique appeal to global travelers during the nation's 60th year of independence."
Agoda's search data from April to June shows key Asian markets including Indonesia, Malaysia, the Philippines, Thailand, and South Korea are among the top origin markets searching for Singapore, with Thailand showing the highest growth in searches with a 10% increase year-on-year. This growing interest is further supported by increased searches from long-haul markets such as Austria, Spain, and Denmark, each recording year-on-year growth and highlighting Singapore's expanding global profile.
Singapore continues to stand out as an international hub and a leader in Asia thanks to its melting pot of different cultures, its world class food scene and iconic shopping malls, drawing increasing interest from travelers.
"Agoda helps us attract customers from the region and beyond thanks to its wide reach and customer base. We're truly excited to be part of the SG60 Celebration Campaign," said Mathew Chan, Regional Director of Revenue at Furama Hotels International. "This collaboration allows us to connect with both new and returning guests from around the world. We look forward to sharing the warmth of our hospitality and creating memorable experiences for every traveler who walks through our doors."
Singaporeans are also exploring the world, with travel searches on Agoda's platform spanning over 100 countries in 2025. China saw a 40% year-on-year increase in searches, while Malaysia, Japan and Indonesia remain the top regional destinations for Singaporean travelers.
Supporting millions of travelers with localized expertise across Asia and beyond, and a proven track record in building high-impact marketing campaigns, Agoda continues to be a trusted growth partner for hotels looking to scale visibility and bookings.
Move comes as interest in Singapore among key Asian markets increases with Thailand showing highest search growth at 10%
SINGAPORE, July 31, 2025 /PRNewswire/ -- Digital travel platform Agoda is launching its SG60 Celebration Campaign to encourage tourism in Singapore as the nation celebrates its 60th year of independence.
With rising interest from both regional and long-haul travelers, the SG60 Celebration Campaign presents an ideal opportunity for hoteliers to tap into the destination's growing popularity during this shared national milestone. Under the campaign, Agoda will be offering discounts of up to 20%, from 1st August to 15th August 2025, for consumers on inbound and outbound travel bookings.
Singapore's diamond jubilee is a year-long nationwide effort to celebrate the nation's 60th year of independence. Some of the participating partners in the SG60 campaign include hospitality groups like Resorts World Sentosa and Furama Hotels International, as well as airline providers including national flight carrier Singapore Airlines, Malaysia Airlines and Firefly, reflecting Agoda's ongoing collaboration with leading industry players for major campaigns.
"As Agoda celebrates 20 years in Singapore, the SG60 Celebration Campaign is a special celebration for us," said Andrew Smith, Senior Vice President of Supply at Agoda. "Through our close collaboration with Singapore's tourism authority in past years, we are using innovative, data-driven campaigns to showcase the city's unique appeal to global travelers during the nation's 60th year of independence."
Agoda's search data from April to June shows key Asian markets including Indonesia, Malaysia, the Philippines, Thailand, and South Korea are among the top origin markets searching for Singapore, with Thailand showing the highest growth in searches with a 10% increase year-on-year. This growing interest is further supported by increased searches from long-haul markets such as Austria, Spain, and Denmark, each recording year-on-year growth and highlighting Singapore's expanding global profile.
Singapore continues to stand out as an international hub and a leader in Asia thanks to its melting pot of different cultures, its world class food scene and iconic shopping malls, drawing increasing interest from travelers.
"Agoda helps us attract customers from the region and beyond thanks to its wide reach and customer base. We're truly excited to be part of the SG60 Celebration Campaign," said Mathew Chan, Regional Director of Revenue at Furama Hotels International. "This collaboration allows us to connect with both new and returning guests from around the world. We look forward to sharing the warmth of our hospitality and creating memorable experiences for every traveler who walks through our doors."
Singaporeans are also exploring the world, with travel searches on Agoda's platform spanning over 100 countries in 2025. China saw a 40% year-on-year increase in searches, while Malaysia, Japan and Indonesia remain the top regional destinations for Singaporean travelers.
Supporting millions of travelers with localized expertise across Asia and beyond, and a proven track record in building high-impact marketing campaigns, Agoda continues to be a trusted growth partner for hotels looking to scale visibility and bookings.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda launches campaign to drive tourism as Singapore celebrates 60 years of independence
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow.
With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.
The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.
"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."
As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.
First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.
Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.
Learn more at coda.co.
About Coda
Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.
Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Coda and Unity to enable out-of-app monetization for game developers globally
