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Reallusion Celebrates 25 Years of 3D Innovation and AI Acceleration: Empowering Creators for a New Era of Real-Time Storytelling

Business

Reallusion Celebrates 25 Years of 3D Innovation and AI Acceleration: Empowering Creators for a New Era of Real-Time Storytelling
Business

Business

Reallusion Celebrates 25 Years of 3D Innovation and AI Acceleration: Empowering Creators for a New Era of Real-Time Storytelling

2025-08-01 20:12 Last Updated At:20:35

SAN JOSE, Calif., Aug. 1, 2025 /PRNewswire/ -- Reallusion proudly marks its 25th anniversary with a transformative leap into the future of animation, launching a wave of new innovations and policies that empower creators like never before. From pioneering 3D animation to leading AI-enhanced storytelling, Reallusion has spent the past quarter-century redefining how artists and studios bring stories to life—and the next chapter is unfolding at lightning speed.

3D Innovation to AI Acceleration

Since its founding, Reallusion has helped millions of creators animate faster, design smarter, and push the boundaries of real-time 3D. Now, the company is ushering in a new era of AI-accelerated animation—seamlessly blending its robust real-time tools like iClone and Character Creator with enhanced AI rendering, search, and storytelling capabilities.

"Our commitment to creators has always been rooted in giving them the power to move fast and tell stories with precision and heart," said John Martin II, VP of Marketing at Reallusion. "The future is AI integrating into deep layers of our pipeline—from scene control and camera animation to character casting and deep asset search. We're not just evolving—we're giving every artist the force of a full studio, accelerated by AI, and guided by human creativity."

New Content Policy: Freedom, Flexibility, and Control

To coincide with its anniversary, Reallusion introduces a major update to its Content Policy, giving creators unprecedented freedom to export and reuse assets across platforms. The new Standard License now allows unrestricted use of purchased content in Unreal Engine, Unity, Maya, Blender, and more—eliminating the need for extended licensing and unlocking a seamless cross-platform workflow.

Creators can:

  • Export assets to any external tool or engine
  • Reuse content across unlimited characters and projects
  • Scale projects without legal or technical barriers

For internal teams, students, and concept artists, Reallusion's new iContent License offers a cost-effective solution for working entirely within the Reallusion ecosystem—ideal for previz, education, and in-software rendering.

Smarter Search. Limitless Creation.

AI innovation continues with the launch of AI Deep Search—a powerful new feature in the Reallusion Asset Store that uses natural language input and visual search to surface relevant characters, clothing, motions, and props in seconds. Combined with new trial access to all store assets, creators can now test before they buy, streamlining the creative process from idea to execution.

AI Render: From CG to AI Innovation

Reallusion introduces AI Render, a powerful new plugin built on the ComfyUI ecosystem that fuses the precision of 3D with the creativity of AI image generation. This innovative tool enables the re-visualization of characters and scenes through a streamlined pipeline that supports both rapid visual exploration and consistent AI-driven re-imaging for stills and video production.

Render your 3D characters and environments with AI and have complete control of animation, lighting, and cameras through iClone and Character Creator.

Join the AI Render Open Beta today, and experience the future of animation.

Join Us in the Next 25 Years

As Reallusion celebrates this milestone, it invites creators around the world to step into a new era of storytelling—where 3D innovation meets AI acceleration, and creative freedom knows no bounds.

Visit the 25th Anniversary webpage to explore the new tools, policies, and vision that are reshaping 3D creation. Discover AI-accelerated tools and connect with creators worldwide who are crafting the future of storytelling.

Claim Your Anniversary Advantage

Ready to transform your creative workflow? Celebrate 25 years of innovation with exclusive anniversary savings of 25% or more across all Reallusion Stores. Explore Anniversary deals now >> https://www.reallusion.com/25-anniversary/default.html 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Reallusion Celebrates 25 Years of 3D Innovation and AI Acceleration: Empowering Creators for a New Era of Real-Time Storytelling

Reallusion Celebrates 25 Years of 3D Innovation and AI Acceleration: Empowering Creators for a New Era of Real-Time Storytelling

PANAMA CITY, Jan. 16, 2026 /PRNewswire/ -- BingX, a leading crypto exchange and Web3-AI company, today announced a multi-year partnership with Scuderia Ferrari HP, marking BingX's first motorsport collaboration and Scuderia Ferrari HP's first-ever collaboration with a crypto exchange brand. This historic alliance brings together two global brands known for pushing the boundaries of performance and innovation.

Partnering with Scuderia Ferrari HP marks a defining milestone in BingX's global expansion strategy. As one of the world's most iconic motorsport teams, Scuderia Ferrari HP embodies precision, ambition, and continuous pursuit of excellence, values that mirror BingX's vision as it continues to scale its platform and community. The collaboration solidifies BingX's position as a top-of-mind brand in the crypto landscape and signals the company's long-term commitment to world-class partnerships and innovation.

Daniel Lai, Chief Business Officer at BingX, commented: "This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. Scuderia Ferrari HP's discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange. This partnership challenges us to elevate everything we build, every experience we deliver, and every user we serve around the world."

Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP said: "We are pleased to welcome BingX as Scuderia Ferrari HP's first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences."

Over the coming years, fans can expect to engage with BingX across a variety of Scuderia Ferrari HP events, digital platforms, global content, and exclusive experiences as the partnership evolves. This multi-year collaboration sets the tone for a new period of global ambition for BingX: One defined by breakthrough partnerships, world-class brand alignment, and a commitment to shaping the future of the industry.

About BingX 

Founded in 2018, BingX is a leading crypto exchange and Web3-AI company, serving a global community of over 40 million users. With a comprehensive suite of AI-powered products and services, including derivatives, spot trading, and copy trading, BingX caters to the evolving needs of users across all experience levels, from beginners to professionals. Committed to building a trustworthy and intelligent trading platform, BingX empowers users with innovative tools designed to enhance performance and confidence. BingX has been the principal partner of Chelsea Football Club since 2024 and became the first official crypto exchange partner of Scuderia Ferrari HP in 2026.

For more information, please visit: https://bingx.com/

PANAMA CITY, Jan. 16, 2026 /PRNewswire/ -- BingX, a leading crypto exchange and Web3-AI company, today announced a multi-year partnership with Scuderia Ferrari HP, marking BingX's first motorsport collaboration and Scuderia Ferrari HP's first-ever collaboration with a crypto exchange brand. This historic alliance brings together two global brands known for pushing the boundaries of performance and innovation.

Partnering with Scuderia Ferrari HP marks a defining milestone in BingX's global expansion strategy. As one of the world's most iconic motorsport teams, Scuderia Ferrari HP embodies precision, ambition, and continuous pursuit of excellence, values that mirror BingX's vision as it continues to scale its platform and community. The collaboration solidifies BingX's position as a top-of-mind brand in the crypto landscape and signals the company's long-term commitment to world-class partnerships and innovation.

Daniel Lai, Chief Business Officer at BingX, commented: "This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. Scuderia Ferrari HP's discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange. This partnership challenges us to elevate everything we build, every experience we deliver, and every user we serve around the world."

Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP said: "We are pleased to welcome BingX as Scuderia Ferrari HP's first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognize the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences."

Over the coming years, fans can expect to engage with BingX across a variety of Scuderia Ferrari HP events, digital platforms, global content, and exclusive experiences as the partnership evolves. This multi-year collaboration sets the tone for a new period of global ambition for BingX: One defined by breakthrough partnerships, world-class brand alignment, and a commitment to shaping the future of the industry.

About BingX 

Founded in 2018, BingX is a leading crypto exchange and Web3-AI company, serving a global community of over 40 million users. With a comprehensive suite of AI-powered products and services, including derivatives, spot trading, and copy trading, BingX caters to the evolving needs of users across all experience levels, from beginners to professionals. Committed to building a trustworthy and intelligent trading platform, BingX empowers users with innovative tools designed to enhance performance and confidence. BingX has been the principal partner of Chelsea Football Club since 2024 and became the first official crypto exchange partner of Scuderia Ferrari HP in 2026.

For more information, please visit: https://bingx.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

BingX Becomes Scuderia Ferrari HP's First-Ever Crypto Exchange Partner

BingX Becomes Scuderia Ferrari HP's First-Ever Crypto Exchange Partner

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