DUBAI, United Arab Emirates--(BUSINESS WIRE)--Aug 1, 2025--
BEYOND Developments, the forward-thinking real estate brand shaping lifestyle destinations by the sea, has unveiled PASSO, a sculptural waterfront development located on the prestigious West Crescent of Palm Jumeirah.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250801880717/en/
As BEYOND’s first flagship beyond its masterplan in Dubai Maritime City, PASSO marks a defining milestone in the company’s strategic growth to one of the world’s most iconic and desirable destinations.
The project launched with a spectacular Palm Jumeirah event featuring Dubai’s first-ever “screens in the sky” show, a 13-minute performance with over 4,000 drones blending immersive visuals and live stage action.
Comprising two sculptural towers, Avita and Bella, PASSO offers 625 residences in a refined mix of layouts. From one-bedroom retreats and two-to-four-bedroom-plus lifestyle homes to expansive five-bedroom penthouses and six ultra-exclusive beachfront mansions, each home is designed to evoke comfort, connection, and effortless elegance.
Scheduled for completion in Q3 2029, PASSO reflects BEYOND’s commitment to human-centric spaces that promote wellbeing and enrich daily life and presents an exceptional investment opportunity.
“PASSO is not just a new address; it is a strategic leap in our journey to craft places that resonate on a deeper human level,” said Adil Taqi, CEO of BEYOND Developments. “Its vision is anchored in three pillars: the Address, the Landmark, and the Experience. We believe architecture should do more than shape skylines, it should inspire emotion, foster connection, and create meaningful experiences. Palm Jumeirah, with its international prestige and unparalleled seafront setting, provides the ideal foundation for this philosophy.”
Taqi continued, “Dubai today is more than a thriving metropolis; it is a global benchmark for visionary urbanism. Its leadership, infrastructure, and investment ecosystem continue to set new standards for what cities can become. At BEYOND, we are not simply responding to this momentum; we are actively contributing to it, shaping places, elevating experiences, and defining the future of real estate in the region.”
PASSO offers hospitality-inspired residences across three signature collections: Wellness, Elite, and Signature, featuring world-class lifestyle amenities including a shaded Piazza, a 260-square-meter Wellness Pavilion, a Montessori-inspired Kids’ Pavilion, cascading pools, 250 meters of private white-sand beach, rooftop sky gardens, a 360-degree infinity pool with uninterrupted sea and skyline views.
As BEYOND continues to grow its presence across the UAE and globally, PASSO stands as a confident expression of its evolving legacy.
*Source:AETOSWire
BEYOND launched PASSO on Palm Jumeirah with Dubai’s first 4,000-drone “screens in the sky” show. (Photo: AETOSWire)
PASSO by BEYOND, a Sculptural Icon on Palm Jumeirah. (Photo: AETOSWire)
NEW YORK--(BUSINESS WIRE)--Jan 15, 2026--
Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today opened its new Intuit TurboTax flagship store in New York City’s SoHo neighborhood, reimagining the future of personal and small business tax filing by combining the power of its all-in-one, agentic AI-driven consumer platform and human intelligence (HI) to deliver the ultimate done-for-you tax experience. The opening of the new Intuit TurboTax flagship store at 463 Broadway in New York City’s SoHo neighborhood marks the nationwide launch of nearly 600 Expert Office locations and 20 new TurboTax Stores, successfully completing the expansion phase initiated last year. By seamlessly merging advanced agentic AI with a network of local AI-powered human expertise, Intuit is creating a system of intelligence that anticipates consumer needs, automates the tedium of tax preparation, and gives customers the confidence they need based on their unique tax situation. Intuit’s consumer platform actively works in the filers' best interest to find them more money, easier and faster.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115079410/en/
“We are fundamentally redefining what it means to get taxes done by delivering a first-of-its-kind seamless integration of our digital and physical experience,” said Mark Notarainni, Executive Vice President and General Manager, Consumer Group, Intuit. “This isn’t just another tax store; it is the physical manifestation of our AI+HI strategy, a modern space where our AI and local human expertise converge to provide trusted, personalized guidance. We are providing the antidote to tax-related stress and anxiety to give filers year-round control, complete confidence, and better financial outcomes.”
The Future of Filing: Combining the Power Of Agentic AI with Local Expertise
With the opening of TurboTax stores, Intuit is fundamentally reimagining the tax landscape, creating a high-touch front door that brings digital filing and in-person expertise together in a seamless, modern experience. A distinct departure from traditional tax offices, these stores are powered by a first-of-its-kind, connected platform uniting Credit Karma and TurboTax together to support customers end to end. Tailored to filers’ unique needs, these physical locations provide them with much-needed time back and peace of mind during an overwhelming season; by eliminating manual data entry through an integrated digital-to-physical journey, Intuit ensures customers can focus on their lives with complete financial confidence.
Key components of the TurboTax store experience:
Nationwide Local Store Locations
TurboTax is strategically opening stores in key markets across the country to bring local expert assistance within reach of millions of filers. Up to 20 stores will open in advance of the tax deadline in the following metropolitan areas:
In addition to these storefronts, TurboTax has activated nearly 600 Expert offices nationwide, increasing its physical presence to offer local, face-to-face support.
Grand Opening Celebration: A Blueprint for Financial Confidence
To celebrate this shift in the tax landscape, Intuit is hosting an exclusive event tonight at the SoHo Flagship featuring Intuit CEO Sasan Goodarzi and Consumer Group EVP Mark Notarainni. Cultural icon Issa Rae will conduct a fireside chat, and be joined by special guests including Aaron Judge and DJ Mick. The evening will culminate with a musical performance by Anderson .Paak & the Free Nationals.
Powering Prosperity: $100,000 Commitment to NYC Schools
As part of the grand opening, Intuit is reinforcing its investment in the New York community and the next generation of filers. Intuit will announce a $100,000 donation to NYCPS. This contribution provides students with the resources to develop financial literacy, capability, and confidence for personal and professional success.
TurboTax partnered with renowned architectural, design, and planning firm, Gensler on the design and architecture of its physical locations, as well as BUCK, a global creative company on the Forum's interactive content design. Leading global commercial real estate and investment management company, Jones Lang LaSalle Americas, Inc. (JLL) is its brokerage partner.
To find an Intuit TurboTax store, or explore expert offerings, visit TurboTax.com.
For press assets visit our digital press kit.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
The Forum seating area at the new TurboTax SoHo Flagship (463 Broadway), utilizes ambient animations on a 30-foot-wide L-shaped digital screen to provide financial education in a serene environment, proving that human connection, empowered by Intuit's advanced AI, can transform the inherently emotional task of tax filing.
Intuit TurboTax's Flagship Store in New York's SoHo neighborhood at 463 Broadway, NY, New York
