Intuit TurboTax Opens NYC Flagship, Uniting AI and Human Expertise to Reinvent In-Person Tax Filing Nationwide

NEW YORK--(BUSINESS WIRE)--Jan 15, 2026--

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today opened its new Intuit TurboTax flagship store in New York City’s SoHo neighborhood, reimagining the future of personal and small business tax filing by combining the power of its all-in-one, agentic AI-driven consumer platform and human intelligence (HI) to deliver the ultimate done-for-you tax experience. The opening of the new Intuit TurboTax flagship store at 463 Broadway in New York City’s SoHo neighborhood marks the nationwide launch of nearly 600 Expert Office locations and 20 new TurboTax Stores, successfully completing the expansion phase initiated last year. By seamlessly merging advanced agentic AI with a network of local AI-powered human expertise, Intuit is creating a system of intelligence that anticipates consumer needs, automates the tedium of tax preparation, and gives customers the confidence they need based on their unique tax situation. Intuit’s consumer platform actively works in the filers' best interest to find them more money, easier and faster.

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“We are fundamentally redefining what it means to get taxes done by delivering a first-of-its-kind seamless integration of our digital and physical experience,” said Mark Notarainni, Executive Vice President and General Manager, Consumer Group, Intuit. “This isn’t just another tax store; it is the physical manifestation of our AI+HI strategy, a modern space where our AI and local human expertise converge to provide trusted, personalized guidance. We are providing the antidote to tax-related stress and anxiety to give filers year-round control, complete confidence, and better financial outcomes.”

The Future of Filing: Combining the Power Of Agentic AI with Local Expertise

With the opening of TurboTax stores, Intuit is fundamentally reimagining the tax landscape, creating a high-touch front door that brings digital filing and in-person expertise together in a seamless, modern experience. A distinct departure from traditional tax offices, these stores are powered by a first-of-its-kind, connected platform uniting Credit Karma and TurboTax together to support customers end to end. Tailored to filers’ unique needs, these physical locations provide them with much-needed time back and peace of mind during an overwhelming season; by eliminating manual data entry through an integrated digital-to-physical journey, Intuit ensures customers can focus on their lives with complete financial confidence.

Key components of the TurboTax store experience:

Nationwide Local Store Locations

TurboTax is strategically opening stores in key markets across the country to bring local expert assistance within reach of millions of filers. Up to 20 stores will open in advance of the tax deadline in the following metropolitan areas:

In addition to these storefronts, TurboTax has activated nearly 600 Expert offices nationwide, increasing its physical presence to offer local, face-to-face support.

Grand Opening Celebration: A Blueprint for Financial Confidence

To celebrate this shift in the tax landscape, Intuit is hosting an exclusive event tonight at the SoHo Flagship featuring Intuit CEO Sasan Goodarzi and Consumer Group EVP Mark Notarainni. Cultural icon Issa Rae will conduct a fireside chat, and be joined by special guests including Aaron Judge and DJ Mick. The evening will culminate with a musical performance by Anderson .Paak & the Free Nationals.

Powering Prosperity: $100,000 Commitment to NYC Schools

As part of the grand opening, Intuit is reinforcing its investment in the New York community and the next generation of filers. Intuit will announce a $100,000 donation to NYCPS. This contribution provides students with the resources to develop financial literacy, capability, and confidence for personal and professional success.

TurboTax partnered with renowned architectural, design, and planning firm, Gensler on the design and architecture of its physical locations, as well as BUCK, a global creative company on the Forum's interactive content design. Leading global commercial real estate and investment management company, Jones Lang LaSalle Americas, Inc. (JLL) is its brokerage partner.

To find an Intuit TurboTax store, or explore expert offerings, visit TurboTax.com.

For press assets visit our digital press kit.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

The Forum seating area at the new TurboTax SoHo Flagship (463 Broadway), utilizes ambient animations on a 30-foot-wide L-shaped digital screen to provide financial education in a serene environment, proving that human connection, empowered by Intuit's advanced AI, can transform the inherently emotional task of tax filing.

Intuit TurboTax's Flagship Store in New York's SoHo neighborhood at 463 Broadway, NY, New York

Carlos Alcaraz knows what matters the most to him in 2026 and isn't shy about telling the world: He wants to win the Australian Open to complete a career Grand Slam.

That would make him the ninth man in tennis history with at least one singles championship from each of the sport's four most prestigious tournaments — and, at 22 years and just under 9 months old at the event's conclusion, the youngest.

“It’s going to be my first tournament of the season, and it’s really the main goal for me," Alcaraz told The Associated Press. "I'm going to do the preseason just focused for the Australian Open — to be in really good shape for the Australian Open, physically, mentally, tennis-wise. Everything.”

When play begins on the hard courts of Melbourne Park on Sunday (Saturday night EST), Alcaraz and Iga Swiatek, who is 24, both will be chasing the one major trophy missing from their collections.

He owns a total of six so far: two apiece from the red clay of the French Open, the grass of Wimbledon and the hard courts of the U.S. Open. So does she: four from the French Open and one each from Wimbledon and the U.S. Open.

“Players who have been able to complete the four of them ... adapt in different situations, different surfaces, different atmospheres,” Alcaraz said. “And that’s what a real champion does: adapting themselves wherever they play. Different cities, stadiums, in front of different crowds. That makes a real champion. That’s why I’m really looking forward to doing it.”

The youngest man with a career Slam was Don Budge, who was two days from turning 23 when he won the 1938 French Open as part of a calendar-year Slam. Maureen Connolly has the overall mark: She was 18 when she completed her full set at the 1953 French Open, one of 10 women to win all four majors.

Swiatek has come closer than Alcaraz in Australia, getting to the semifinals twice. Alcaraz has been as far as the quarterfinals, including losing to 24-time major champion Novak Djokovic in 2025.

Currently No. 2 behind Aryna Sabalenka — who is a two-time Australian Open winner and was last year's runner-up to Madison Keys — Swiatek was asked which would mean more to her: winning in Melbourne or returning to the top of the rankings.

“I don’t need to choose which one is more important, which one is a priority. I’m still young. I have plenty of time to do different things and achieve different goals in my career,” came the reply. “I really don’t need to put that pressure on myself to do something in the next two weeks.”

Alcaraz, who recently split from longtime coach Juan Carlos Ferrero, is ranked No. 1 but won't be the favorite over the coming 15 days. That's his rival, No. 2 Jannik Sinner, who won the past two Australian Opens and appeared in the last five Slam finals overall.

He won the U.S. Open in 2024 and Wimbledon in 2025, meaning the 24-year-old Sinner enters 2026 on the verge of a career Slam, too.

“We are players who are pretty complete, I’d say,” Sinner said about himself and Alcaraz. “We can change the way we play.”

No matter when a career Grand Slam arrives — at age 21 for Serena Williams, for example, or 29 for Djokovic — it is significant and truly sets tennis players apart.

“They’re obviously already so successful, they’re kind of trying to check off the boxes of even more big accomplishments. That’s a huge milestone," said Taylor Fritz, the 2024 runner-up to Sinner in New York. “At such a young age for all of them, it's even more impressive."

Sinner's missing piece? Roland-Garros, where he lost last year's final to Alcaraz after holding a trio of championship points.

“It’s definitely a motivation,” Sinner told the AP. “We will push a lot to be ready to perform my best at every tournament and be ready for the most important matches. That’s what I want.”

As serious as Alcaraz is about getting the job done in Melbourne, he also can joke about it.

“I would trade Australia for Roland-Garros with Jannik,” Alcaraz said with a hearty laugh. “I would trade that, to be honest.”

FILE - Jannik Sinner of Italy waves as he carries the Norman Brookes Challenge Cup after defeating Alexander Zverev of Germany in the men's singles final at the Australian Open tennis championship in Melbourne, Australia, Sunday, Jan. 26, 2025. (AP Photo/Ng Han Guan, file)

FILE - Iga Swiatek of Poland celebrates winning the women's singles quarter final match against Liudmilla Samsonova of Russia at the Wimbledon Tennis Championships in London, Wednesday, July 9, 2025. (AP Photo/Kirsty Wigglesworth, file)

FILE - Carlos Alcaraz, of Spain, kisses the championship trophy after defeating Jannik Sinner, of Italy, in the men's singles final of the U.S. Open tennis championships, Sunday, Sept. 7, 2025, in New York. (AP Photo/Kirsty Wigglesworth, file)