SINGAPORE, Aug. 4, 2025 /PRNewswire/ -- As workforce expectations continue to evolve across Asia-Pacific in 2025, a significant new study by recruitment firm Reeracoen and research agency Rakuten Insight Global positions Singapore as a regional leader in workplace flexibility and sustainability-driven employment. At the same time, the study reveals emerging gaps between what talent expects and what employers are prepared to offer, both regionally and locally.
The Reeracoen × Rakuten Insight APAC Workforce Whitepaper 2025 draws on insights from more than 12,000 professionals across 12 Asia-Pacific economies. It outlines how workers are prioritising hybrid work, values-led employment, and continuous development, even as companies slow hiring and recalibrate productivity targets.
"Across APAC, we are seeing a structural reset in what people want from work," said Kenji Naito, Group CEO of Reeracoen. "Flexibility, purpose, and learning are no longer perks. They are expectations. Singapore is ahead of the curve on many of these fronts and offers a powerful case study for the region."
Key Findings from Across APAC:
"Flexibility Gap": 72% of workers want hybrid work models, but only 46% currently have access. Singapore and Vietnam lead in flexibility, while Japan and South Korea lag.
Purpose Matters: 71% of APAC respondents say a company's sustainability and CSR initiatives influence their choice of employer. This rises to 82% in Vietnam and 79% in Singapore but drops to 48% in Japan.
Learning is Essential: 65% cite skills development as their top career driver, but only 18% say their current employer leads that process, revealing a growing "learning leadership" gap.
Mobility Rising: One in three APAC workers is open to overseas relocation. In Singapore, 43% are open to it; this is less than in Vietnam (62%) but more than in Japan (9%).
Salary Expectations Are Rising: While employers face macroeconomic caution, 28% of APAC workers still expect salary increases exceeding 10%.
Spotlight on Singapore
Hybrid Work Access: Singapore ranks first among APAC markets, with 68% of workers offering hybrid work, more than 20 points above the regional average.
Values Influence Job Choice: 79% of Singaporeans consider a company's CSR and ESG efforts when deciding where to work, placing Singapore among the top-ranked markets for value-driven employment.
Local Over Global Mobility: Only 43% of Singaporeans are open to relocating abroad, reflecting a preference for domestic opportunities with progressive work environments.
Top Motivators: Salary (82%), skill development (67%), and work-life balance (61%) remain the leading career drivers.
While sectors like technology and finance continue to dominate white-collar hiring, employers in Singapore are shifting toward leaner teams, more precise productivity targets, and a growing emphasis on cultural fit. The report urges companies to balance cost discipline with workforce expectations to maintain long-term competitiveness.
"Sustainable practices and purpose-led work cultures are no longer optional," said Shoichi Sunaga, Branch Manager of Reeracoen Singapore."Today's candidates are actively screening for them."
"In today's rapidly evolving job market, leveraging insights to understand what truly drives talent is not just beneficial, it's a non-negotiable competitive advantage," said Cheryl Ng, Country Director, Singapore at Rakuten Insight. "Such critical shifts shaping the future of work inform us how to balance cost efficiency while upholding core values and successfully attracting and retaining key talent."
About the Study
The whitepaper synthesises insights from over 12,000 respondents across the APAC region, including Singapore. It provides both regional analysis and market-specific breakdowns to support workforce benchmarking and strategic planning.
About Reeracoen Singapore Pte Ltd
Reeracoen is an award-winning leader in Asia's recruitment landscape, celebrated for connecting top-tier talent with forward-thinking organisations. With a strong presence across the region, we leverage our expansive networks and deep industry expertise to deliver innovative recruitment solutions tailored to the evolving needs of our partners.
Operating across nine offices in six major Asian countries, Reeracoen upholds the highest standards of professionalism and service excellence. Our accolades and proven track record underscore our commitment to providing exceptional service quality and cross-border talent solutions, making us the preferred recruitment partner for businesses looking to thrive in the dynamic Asian market.
SINGAPORE, Aug. 4, 2025 /PRNewswire/ -- As workforce expectations continue to evolve across Asia-Pacific in 2025, a significant new study by recruitment firm Reeracoen and research agency Rakuten Insight Global positions Singapore as a regional leader in workplace flexibility and sustainability-driven employment. At the same time, the study reveals emerging gaps between what talent expects and what employers are prepared to offer, both regionally and locally.
The Reeracoen × Rakuten Insight APAC Workforce Whitepaper 2025 draws on insights from more than 12,000 professionals across 12 Asia-Pacific economies. It outlines how workers are prioritising hybrid work, values-led employment, and continuous development, even as companies slow hiring and recalibrate productivity targets.
"Across APAC, we are seeing a structural reset in what people want from work," said Kenji Naito, Group CEO of Reeracoen. "Flexibility, purpose, and learning are no longer perks. They are expectations. Singapore is ahead of the curve on many of these fronts and offers a powerful case study for the region."
Key Findings from Across APAC:
"Flexibility Gap": 72% of workers want hybrid work models, but only 46% currently have access. Singapore and Vietnam lead in flexibility, while Japan and South Korea lag.
Purpose Matters: 71% of APAC respondents say a company's sustainability and CSR initiatives influence their choice of employer. This rises to 82% in Vietnam and 79% in Singapore but drops to 48% in Japan.
Learning is Essential: 65% cite skills development as their top career driver, but only 18% say their current employer leads that process, revealing a growing "learning leadership" gap.
Mobility Rising: One in three APAC workers is open to overseas relocation. In Singapore, 43% are open to it; this is less than in Vietnam (62%) but more than in Japan (9%).
Salary Expectations Are Rising: While employers face macroeconomic caution, 28% of APAC workers still expect salary increases exceeding 10%.
Spotlight on Singapore
Hybrid Work Access: Singapore ranks first among APAC markets, with 68% of workers offering hybrid work, more than 20 points above the regional average.
Values Influence Job Choice: 79% of Singaporeans consider a company's CSR and ESG efforts when deciding where to work, placing Singapore among the top-ranked markets for value-driven employment.
Local Over Global Mobility: Only 43% of Singaporeans are open to relocating abroad, reflecting a preference for domestic opportunities with progressive work environments.
Top Motivators: Salary (82%), skill development (67%), and work-life balance (61%) remain the leading career drivers.
While sectors like technology and finance continue to dominate white-collar hiring, employers in Singapore are shifting toward leaner teams, more precise productivity targets, and a growing emphasis on cultural fit. The report urges companies to balance cost discipline with workforce expectations to maintain long-term competitiveness.
"Sustainable practices and purpose-led work cultures are no longer optional," said Shoichi Sunaga, Branch Manager of Reeracoen Singapore."Today's candidates are actively screening for them."
"In today's rapidly evolving job market, leveraging insights to understand what truly drives talent is not just beneficial, it's a non-negotiable competitive advantage," said Cheryl Ng, Country Director, Singapore at Rakuten Insight. "Such critical shifts shaping the future of work inform us how to balance cost efficiency while upholding core values and successfully attracting and retaining key talent."
About the Study
The whitepaper synthesises insights from over 12,000 respondents across the APAC region, including Singapore. It provides both regional analysis and market-specific breakdowns to support workforce benchmarking and strategic planning.
About Reeracoen Singapore Pte Ltd
Reeracoen is an award-winning leader in Asia's recruitment landscape, celebrated for connecting top-tier talent with forward-thinking organisations. With a strong presence across the region, we leverage our expansive networks and deep industry expertise to deliver innovative recruitment solutions tailored to the evolving needs of our partners.
Operating across nine offices in six major Asian countries, Reeracoen upholds the highest standards of professionalism and service excellence. Our accolades and proven track record underscore our commitment to providing exceptional service quality and cross-border talent solutions, making us the preferred recruitment partner for businesses looking to thrive in the dynamic Asian market.
LOS ANGELES, Jan. 17, 2026 /PRNewswire/ -- From January 6–8, 2026, Arspura, a premium smart home appliance brand focused on healthier kitchen air, presented its latest IQV™ innovations at CES 2026 and hosted a three-day brand program in Las Vegas. Centered on exclusive technology, respiratory wellness, and user experience, the program brought together experts, product leaders, and real customers to spotlight how better cooking environments can start with better indoor air management.
At the heart of Arspura's CES showcase was its proprietary IQV™ Dynamic Particulate Capture Technology, designed to capture cooking smoke, grease particles, and odor at the source—helping reduce the common "smoke escape" problem many households experience with traditional ventilation. Through live demonstrations and deep-dive sessions, Arspura emphasized a clear brand promise for modern kitchens: Cook freely, breathe freely.
To watch highlights from Arspura's CES 2026 showcase, visit:
Day 1: Uncovering the Kitchen's Invisible Health Threats
On the first day of CES 2026, Arspura kicked off its brand program with a keynote by Professor Francesca Dominici of the Harvard T.H. Chan School of Public Health (Professor of Biostatistics & Data Science; Professor of Environmental Health).
Drawing on her research on air pollution and health, she highlighted the risks of fine particulate matter (PM2.5) and emphasized that even low-level exposure can make people sick. She noted that PM2.5 can be particularly hazardous for older adults, people with existing health conditions, and individuals with asthma, and stressed that preventing cooking-related PM2.5 from dispersing indoors and reducing exposure at the source is crucial for family health.
Reflecting on this message, Arspura underscored its commitment to helping more households—especially those with asthma or nasal sensitivities—cook with greater comfort by reducing smoke and odor irritation, so more people can truly cook freely and breathe freely.
Day 2: Redefining a New Standard for Smoke-Free Cooking
On the second day, Arspura's product manager led a technical session explaining how IQV™ airflow design works together with high-airspeed capture (up to 13 m/s) to deliver high capture performance with minimal smoke escape. The presentation framed Arspura's approach as more than a product: a combination of technology and daily usability designed to make healthy cooking feel effortless.
Arspura also welcomed a special on-site visit and interview from media figure Yang Lan, who explored the booth experience and shared positive feedback on IQV™ technology and the IQV Hood concept—particularly its relevance for people sensitive to cooking fumes who want a more comfortable kitchen environment.
Day 3: Bringing Healthy Kitchen Living Into Everyday Ease
Arspura closed out CES 2026 with strong momentum, earning five awards during the show. To cap the three-day program, the brand invited its first group of IQV Hood users for a face-to-face sharing session, paired with immersive, hands-on demonstrations. Through interactive experiences and practical use scenarios, attendees felt firsthand how the product can deliver "health protection" and "easy cleaning" simultaneously, translating the idea of a healthier kitchen into tangible everyday value.
Passionate home cooks also shared how they had previously tried multiple traditional range hoods yet still struggled with smoke escape and lingering odors, while Arspura's IQV™ performance provided noticeably improved smoke capture and deodorization—making cooking more enjoyable and inspiring friends and family to upgrade after seeing the results.
What's Next for Arspura
Backed by strong recognition at CES 2026 and reinforced by firsthand user stories, Arspura's IQV™ showcase signaled a growing shift toward kitchen ventilation solutions that prioritize both health and everyday usability. Building on this momentum, Arspura will continue to develop smarter, cleaner-air technologies for modern homes.
